What your New Year's drink of choice says about your politics
January 1st, 2014
09:09 AM ET
8 months ago

What your New Year's drink of choice says about your politics

Washington (CNN) – If you are like most Americans, you imbibed in a few (or too many) drinks to ring in 2014 on Tuesday night. But did you ever stop to consider what those drinks say about your political leanings?

The answer is a lot, according to two years of consumer data from GFK MRI that was analyzed by the right-leaning National Media Research Planning and Placement.


Here is the larger graph.

Here are the quick hits: Democrats like more clear liquors, think Absolut and Grey Goose vodkas and Tanqueray gin. Republicans, on the other hand, like more dark liquors like Jim Beam, Wild Turkey and Canadian Club. There were also a variety of bipartisan beverages, including Captain Morgan Spiced Rum, Malibu Coconut, Johnnie Walker Black and Segram's 7 Crown.

Democrats, according to the analysis, drink more champagne and sparkling wine, the traditional drink to ring in the New Year.

What's more, the researchers also looked at what likely and unlikely voters drank.

According to the data, the most likely voters drank wine – Smooking Loon, Chatuea Ste. Michelle, Kendall-Jackson and Robert Mondavi to be exact. In fact, 14 of the top 15 brands  consumed by highly likely voters were wines. The exception: Tanqueray gin.

By comparison, the least likely voters were drinking harder stuff: Don Julio tequila, Jagermeister, Smirnoff Twist and Belvedere.

This analysis tracks with both stereotypes and electoral data: Older people – those who stereotypically like to enjoy a nice glass of wine – vote far more frequently than their young counterparts, those who may be mixing Jagermeister with Red Bull.

Will Feltus and a team of researchers at the Republican firm used nearly 50,000 interviews from 2012 to 2013 to complete the analysis. To Feltus, the data shows that while Democrats appear to drink a wider variety of booze – there are more and larger bubbles on the Democratic side of the index – Republicans are drinking stronger liquor.

"We added up the size of the bubbles – the blue bubbles are almost twice as large as the red bubbles," Feltus said.

Taken with history, though, examples that don't fall in line with the analysis abound.

Democratic President Harry Truman reportedly enjoyed drinking bourbon now and then – a particularly Republican beverage. Same story with Democratic former President Lyndon Johnson, who enjoyed drinking a Cutty Sark scotch and soda on his ranch in Texas.

Republican former presidents, too, didn't totally stick with the analysis. Former President Gerald Ford enjoyed a gin and tonic, while former President George H.W. Bush drank vodka martinis – both drinks on the Democratic side of the spectrum.

With 2013 – a year of acrimony and little bipartisan cooperation on Capitol Hill – now in the rear view mirror, it appears a love for a certain drink could be the needed fix: Both House Speaker John Boehner and Democratic Minority Leader Nancy Pelosi enjoy wine.

When President Barack Obama jokingly asked for a "slurpee summit" with Boehner in 2010, the speaker told ABC "I don't know about a slurpee. How about a glass of merlot?" Pelosi, on the other hand, owns two California vineyards with her husband, according to Napa Magazine.


Filed under: Democrats • Republicans
soundoff (9 Responses)
  1. Gurgyl

    GOP better get drunk, no whining, digest ACA Law–yes, it is a Law, national dire need. All say no more greed–esply bcbs. Work for ordinary, common man in USA–you are gone for fifty years or so. Pass voter law, immigration law, term-limit law etc.....

    January 1, 2014 09:28 am at 9:28 am |
  2. Rick McDaniel

    What people like to drink is more about their sophistication, than their politics. Country people like simplicity, so they tend towards beer or bourbon.

    City folk are more sophisticated, so they like wine, or scotch, etc.

    The only way that translates to voting, is simple........city people tend to be Dems.......and rural people tend to be conservatives. The city people want to destroy the fabric of America, and force everyone into socialism, because they have lost the will to earn their own way in the world, and city living is very, very, expensive. So, they seek to force the wealthy to pay for the poor.

    In the country, each is expected to earn their own way, but when one needs help, the neighbors pitch in, willingly.

    Therein, lies the dichotomy of our modern political environment...........the socialists vs. those who believe each must earn their own way in the world. The Dems want a monarchy of the rich, doling out peanuts to the poor, to keep them in line...........while the Republicans want everyone to have an equal opportunity to succeed on their own efforts.

    January 1, 2014 10:11 am at 10:11 am |
  3. monix

    Funny, so how drunk do you have to be to vote for (fill in the blank as you see it fit). I do think, though, that some city folks aim for sophistication yet all they manage is being pretentious. The last thing we probably need is for folks who aren't even true to themselves to shape our way if living for tomorrow. Happy New Year! Cheers!

    January 1, 2014 10:36 am at 10:36 am |
  4. HenryMiller

    When I'm not drinking Courvoisier from the far left, I'm drinking Jack Daniels from the near right. I guess that means I'm a libertarian.

    January 1, 2014 10:39 am at 10:39 am |
  5. just saying

    i was not aware that my taste buds and tolerance for alcohol determined my political leanings. egads people. isn't there something better to spend money on?

    January 1, 2014 11:00 am at 11:00 am |
  6. Tommy G

    Rick McDaniel
    What people like to drink is more about their sophistication, than their politics. Country people like simplicity, so they tend towards beer or bourbon.
    City folk are more sophisticated, so they like wine, or scotch, etc.
    ---–

    So country people are simple and city people are sophisticated? That's total rubbish!

    BTW nothing says sophistication like a wino sitting in the city alley swilling down cheap wine from a paper bag!

    January 1, 2014 11:06 am at 11:06 am |
  7. Anonymous

    @ Tommy G

    Nothing he says is ever steeped in knowledge or reality. It's mostly all rhetorical rubbish offered up by the likes of those who also bask in Duck Dynasty fantasy. You can dress 'em up in hillbilly garb and teach 'em what to say but they are still the same old millionaires running the same old show.

    January 1, 2014 11:32 am at 11:32 am |
  8. Enough is Enough

    @Gurgyl – Slavery was the law as was prohibition. Want to go back to those two laws? Can you provide something besides a very simple minded argument to support your opinions?

    January 1, 2014 11:32 am at 11:32 am |
  9. Some Democrat Voter

    Pass the ripple...

    January 1, 2014 11:41 am at 11:41 am |