Obamacare ads to run during Winter Olympics
A picture taken on December 17, 2013, shows a view of the construction site of 'Fisht' Olympic Stadium in the Imereti Valley in the Russian Black Sea resort of Sochi.
January 7th, 2014
08:48 PM ET
11 months ago

Obamacare ads to run during Winter Olympics

(CNN) - The Obama administration will run television ads in some cities during next month's Winter Olympics pushing health care coverage under the Affordable Care Act.

An official with the Department of Health and Human Services said the ads will run in markets with the highest rate of uninsured people during the Olympics. The official would not confirm the cost of the ad buy.

The HHS official said the ads are meant to target the uninsured, focusing specifically on young adults, and the Olympic ad buy is strategic effort to capitalize on increased viewership during the Olympics.

“We are ramping up education and outreach efforts to drive enrollment in the Health Insurance Marketplace as part of a sustained, aggressive campaign for the duration of open enrollment," HHS spokeswoman Joanne Peters said in a statement.

"HHS is using a mix of grassroots activities and stakeholder engagement to raise awareness, as well as targeted television, radio and digital advertising with an emphasis on reaching young and healthy audiences in particular.”


Filed under: Obamacare
soundoff (30 Responses)
  1. Tampa Tim

    Did republicans ever tell us the true cost of their government shutdown to defund ACA and their anti ACA advertising? We know it was in excess of $26 billion.

    January 8, 2014 09:45 am at 9:45 am |
  2. Rick McDaniel

    Obama is having to resort to the "hard sell"........because no one really wants to buy, what he has to offer.

    January 8, 2014 10:11 am at 10:11 am |
  3. rs

    tom l

    @Jeff
    "Good. I hope all Americans get the coverage they need. Not the coverage the GOP says they should get"

    =====

    I want you to read that comment and think about it. Who are the ones demanding which type of insurance one should get?
    __________________
    The GOP (if you pay attention) is arguing your freedom from buying insurance is what is better. Odd they don't use that argument with the religion they push.

    January 8, 2014 10:15 am at 10:15 am |
  4. rs

    current state of the union

    The gop want desperately to believe its bad for you, now in order to assign merit to their claim you must subscribe to the theory they care about you . Now the hard part is finding a shred of proof to that assertation, and good luck witb that, their voting history clearly flies in direct contrast to that. Tax breaks for the rich, their plan was a too tax rate if 1.8%, and to raise taxes on the lower income brackets, and eliminate the tax free status on your employer healthcare contribution, and mortgage interest deduction, to offset the loss of revenue, nice huh?
    ________________________________
    The posters here outraged about what the ads will cost them have never heard of "public service announcements" apparently. You're right of course. The GOP wants to run their $2 billion Koch-fueled ads against the ACA that are utterly fact -free (the ones we see in AZ still claim Congress is "exempt") with no alternative opinion.
    How can the GOP think this? The ACA is law, it passed Constitutional muster, yet they still feel it is their right to lie to the American people and make the outrageous argument that the middle class and poor are better off without health insurance. Utter insanity- especially give the complete load of lies they employ and a the complete lack of a plan of their own.

    Facts, inconvenient as they are for the GOP show health insurance rate increases this year to be the lowest in the last 20 (lower even than inflation); 9 million people positively effected by the ACA; and that the GOPs outrageous figures about the number of policies affected by the ACA to be overblown by a factor of 10.

    January 8, 2014 10:23 am at 10:23 am |
  5. Dominican mama 4 Obama

    Good marketing move.
    It worked well for then candidate Obama to use the Super Bowl to reach the voter base.
    This should net positive results as well.

    January 8, 2014 10:41 am at 10:41 am |
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