Obamacare ads to run during Winter Olympics
A picture taken on December 17, 2013, shows a view of the construction site of 'Fisht' Olympic Stadium in the Imereti Valley in the Russian Black Sea resort of Sochi.
January 7th, 2014
08:48 PM ET
4 years ago

Obamacare ads to run during Winter Olympics

(CNN) - The Obama administration will run television ads in some cities during next month's Winter Olympics pushing health care coverage under the Affordable Care Act.

An official with the Department of Health and Human Services said the ads will run in markets with the highest rate of uninsured people during the Olympics. The official would not confirm the cost of the ad buy.

The HHS official said the ads are meant to target the uninsured, focusing specifically on young adults, and the Olympic ad buy is strategic effort to capitalize on increased viewership during the Olympics.

“We are ramping up education and outreach efforts to drive enrollment in the Health Insurance Marketplace as part of a sustained, aggressive campaign for the duration of open enrollment," HHS spokeswoman Joanne Peters said in a statement.

"HHS is using a mix of grassroots activities and stakeholder engagement to raise awareness, as well as targeted television, radio and digital advertising with an emphasis on reaching young and healthy audiences in particular.”

Filed under: Obamacare
soundoff (30 Responses)
  1. Jeff Brown in Jersey

    Good. I hope all Americans get the coverage they need. Not the coverage the GOP says they should get.

    January 7, 2014 08:59 pm at 8:59 pm |
  2. Gurgyl

    This ACA Law has been needed in USA for many years. It is shame to have GOP played these corruption practices and bribed by insurance thugs to loot the public and postpone to this long. Yes, ACA is a Law. Need of the century in USA.

    January 7, 2014 09:00 pm at 9:00 pm |
  3. Harold Read

    The stench of desperation is sickening...
    How many $ millions will be wasted on advertisement time for a program proven to be a failure? Olympic advertisement time is not cheap.

    Just remember:
    "You can keep your policy. Period."
    "You can keep your doctor"
    "You will be seeing $2500 in annual savings on your health insurance"
    "Your health insurance will only cost the same as your cell phone bill"

    January 7, 2014 09:26 pm at 9:26 pm |
  4. Name jk. Sfl. GOP CRUZ lee&rubio 24billion dallar LOSS of your tax money conservatives,the garbage of America.

    Good,we are sick of five years of GOP lies and BS!!!!!!!on obamacare which is a good thing for America . The GOP IS the garbage and sewage of America .

    January 7, 2014 10:14 pm at 10:14 pm |
  5. J.V.Hodgson

    For every so called disaster sad tale there will be a good story to tell from someone.
    Ads are in reality an unnecessary political cost for both sides since the law is the law and any attempt to undermine it before 2016 would receive an Obama veto
    That said the oft repeated millions of policy cancellations was happening annually before Obama care, as were constant higher than inflation premium increases or changes to deductibles.
    Pushing that line out is all due to PPACA is pure political SPIN AND NOT REALITY.

    January 7, 2014 10:59 pm at 10:59 pm |
  6. Smitty

    Oh goody taxpayers paying PRIME ADS during the Olympics, face it Mr pres if Oblunder care was worth the paper it was printed on, people would be buying it. But its not !!!

    January 7, 2014 11:43 pm at 11:43 pm |
  7. Scott

    Did enough health insurance premium money come in by December 24th to equal 16 of the economy for January?

    If it did then Obamacare is a success, provided claimants got in to the doctor they wanted and got the care they needed and aren't upset about their deductible bill and/or co-pay.

    Short of that, Obamacare is a failure.

    Is it success, or is it failure?

    January 7, 2014 11:53 pm at 11:53 pm |
  8. Scott

    How many of the reported 2.1 million that completed some paperwork actually sent in a premium check, and for what amount of money?

    How many people that are "well" enrolled so far?

    How many people that are "ill" enrolled so far?

    Of the 6.1 million existing individual policies reportedly cancelled, were all those people affected able to get exchange insurance replacement coverage without a lapse?

    Have any of the other 93 million employer healthcare insurance policies that reportedly will be cancelled this year been cancelled so far, and when will all 93 million of those policies be cancelled?

    Why did Obama plan it so that 110 million existing healthcare policies would be cancelled? Doesn't seem right.

    Why are so many doctors opting out of Medicaid? It's reported that already Medicaid recipients are using Emergency Rooms at a 40% higher rate than before Obamacare. Why? Something must be wrong with Obamacare for this to happen.

    January 8, 2014 12:07 am at 12:07 am |
  9. Wes

    The official would not confirm the cost of the ad buy.

    Can you tell us who is paying for it?

    January 8, 2014 01:24 am at 1:24 am |
  10. Todd

    Way to alienate/anger the voters in an election year! Pump "Big Government" propaganda for an extremely unpopular program being forced down their throats (to make sure they're reminded how badly their pockets are being "picked").....

    January 8, 2014 02:42 am at 2:42 am |
  11. Mike

    “We are ramping up education and outreach efforts to drive enrollment in the Health Insurance Marketplace as part of a sustained, aggressive campaign for the duration of open enrollment," ...wonder who is paying for the commercials and out reach programs? How many people have signed up? Where are the success stories?

    January 8, 2014 06:38 am at 6:38 am |
  12. Minnie Mouse

    Wouldn't it be more cost efficient and effective to just mail out flyer or pamphlets to everyone in the country about the ACA law and website? Not everyone's going to be at the "Winter Olympics" and not everyone watches the news to keep up with what's going on in the world but everyone gets mail everyday. People who see things in writing are more apt to go with it because they have all the information right in front of them.

    January 8, 2014 07:31 am at 7:31 am |
  13. Name jk. Sfl. GOP CRUZ lee&rubio 24billion dallar LOSS of your tax money conservatives,the garbage of America.

    Seems to be working better now and will be successful. Time to stop listening to the GOP bs from the Koch bros,Insurance company lobbyist and do what's good for America for a change and not what's good for the GOP garbage of America .

    January 8, 2014 07:56 am at 7:56 am |
  14. king

    where would this country be right now if it wasnt for obamacare. nearly 9 million people are covered so far and increasing every day, if you include young folks that are covered under their parents insurance. yes a lot of human jobs are not created, because over 3/4 of the jobs are going to robots and computer animations. yet ever since the law, the economy has been creating nearly 200 thousand jobs for the past 4 years every month. the rich in america is the richest in our planets history. obamacare is the driving force for all this success. now when the repubs destroy the one jobs drawer this country have left, i wonder where the factories and companies going to go. will they return back overseas like they did in the bush years. yes the american people are being fooled by fox rich people news, who refuse to hire a single dem to host for an half an hour. yet the people eat up the crap that them and their next generations should go without healthcare, so that the rich can get more richer and take back their companies to china when they destroy obamacare.

    January 8, 2014 08:16 am at 8:16 am |
  15. tom l

    "Good. I hope all Americans get the coverage they need. Not the coverage the GOP says they should get"


    I want you to read that comment and think about it. Who are the ones demanding which type of insurance one should get?

    January 8, 2014 08:27 am at 8:27 am |
  16. sifto

    working better? for whom? not hard-working middle class....

    January 8, 2014 08:28 am at 8:28 am |
  17. Rudy NYC

    Please don't mess up my Curling.

    January 8, 2014 08:34 am at 8:34 am |
  18. John Illinois

    This is crap! Do not waste our hard earned tax monies to promote the gigantic, wealth redistribution welfare program disaster!

    January 8, 2014 08:37 am at 8:37 am |
  19. TomInRochNY

    They'll not only run, but skate and ski as well.

    January 8, 2014 08:41 am at 8:41 am |
  20. current state of the union

    The gop want desperately to believe its bad for you, now in order to assign merit to their claim you must subscribe to the theory they care about you . Now the hard part is finding a shred of proof to that assertation, and good luck witb that, their voting history clearly flies in direct contrast to that. Tax breaks for the rich, their plan was a too tax rate if 1.8%, and to raise taxes on the lower income brackets, and eliminate the tax free status on your employer healthcare contribution, and mortgage interest deduction, to offset the loss of revenue, nice huh?

    January 8, 2014 08:55 am at 8:55 am |
  21. Tampa Tim

    The Kochs and the RNC will run ads encouraging people to break the law.

    January 8, 2014 08:57 am at 8:57 am |
  22. Tampa Tim

    Republicans are worried about the cost of commercials, but don't care about the: $24 billion the republican shutdown cost, the unfunded wars, the unfunded tax cuts for the wealthy, the unfunded republican drug program, the tax breaks for big oil, TARP, and the obstruction of government.

    January 8, 2014 09:02 am at 9:02 am |
  23. Tampa Tim

    What is truly "crap" is the republican waste of tax dollars on government shut downs, unnecessary wars, tax cuts to those who least need it, and selling their votes to right wing billionaires.

    January 8, 2014 09:14 am at 9:14 am |
  24. Tampa Tim

    If any bagger was truly hard working middle class, they would embrace the ACA. Instead they lie.

    January 8, 2014 09:20 am at 9:20 am |
  25. Harold Peters

    Please tell the real story on how much advertisement time costs.
    Guess who is going to pay for it?

    January 8, 2014 09:28 am at 9:28 am |
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