First on CNN: OFA launches digital ad campaign promoting Obamacare success stories
January 17th, 2014
12:00 AM ET
10 months ago

First on CNN: OFA launches digital ad campaign promoting Obamacare success stories

(CNN) – After a rocky rollout of President Barack Obama's health care law, a Democratic group is ramping up efforts to promote the benefits of the Affordable Care Act.

Organizing for Action, the political group that was formed from Obama's 2012 re-election campaign, is launching a monthlong digital ad campaign Friday, touting success stories under the health care law, with paid ads featured on social media and national news websites.

Also continuing its video series "This is Why," OFA released a second web video highlighting a California resident diagnosed with Stage IV colon cancer who can no longer be denied coverage due to her pre-existing condition.

In the video, Renee and her husband, Tom, describe how she was diagnosed with cancer in 2008 while the couple had three young children to care for and was denied insurance through her husband's private health-care plan.

"Here I was, a mother of three young children taking care of this family and I'm told for no reason that I can understand that I will not be covered for nothing that I had done than to be born with a specific condition that led to cancer," Renee said in the video posted to the group’s site, which includes testimonies from other Americans benefiting from the health care law. Her last name was not provided.

OFA did not say how much the digital ads would cost.

CNN’s Adam Aigner-Treworgy and Dana Davidsen contributed to this report.


Filed under: Obamacare • OFA
soundoff (13 Responses)
  1. Monomachos

    Perhaps the president and his administration could gain credibility by not claiming people renewing their medicaid as new signees. Just the (true) facts, please.

    January 17, 2014 12:51 am at 12:51 am |
  2. Scott

    People with pre-existing conditions should absolutely enroll.

    Everybody else will likely think about it. Young invincibles will likely skip it.

    January 17, 2014 01:39 am at 1:39 am |
  3. Scott

    The President should roll out a bundle of welfare, food stamps, unemployment compensation, and Obamacare so that people can just stay in more.

    And replace the free Obamaphones with newer better ones.

    January 17, 2014 01:42 am at 1:42 am |
  4. Obama Smoke and Mirror Show

    Everybody knows Obama and the Democrats have nothing but lies and deceit in order to pedal their Obamacare snake oil.

    January 17, 2014 02:25 am at 2:25 am |
  5. Harold Read

    Why are they not highlighting the success of Jessica Sanford? She was one of the first people that managed to sign up when Obamacare started. She was even brought to the White House and was proudly paraded about as an Obamacare success story.

    Oh... Wait... That's right...
    - she lost the subsities she was told she would get
    - the only policy that was equivalent to what she had before cost twice as much

    Obamacare = the "train-wreck" that Max Baucus, one of the chief Obamacare architects, predicted it would be.

    January 17, 2014 05:06 am at 5:06 am |
  6. Gurgyl

    ACA is a good Law, it wouldn't go. If GOP thugs taking bribe by insurance thugs then I call USA stupid, idiotic.

    January 17, 2014 06:48 am at 6:48 am |
  7. Andrew derosia

    I feel that we should relaunch a campaign that shows us Americans that don't need health insurance and how obama care is an act of terrorism to our liberty.

    January 17, 2014 06:49 am at 6:49 am |
  8. A True Conservative

    Don't worry Mr. Presdent! No matter how badly you screw things up.....progressives have your back! Too blind to see the truth....or unwilling to admit that they are wrong.....

    January 17, 2014 07:13 am at 7:13 am |
  9. John, PA

    Just more LIES from the Democratic Party and the Obama administration about the
    Democratic Party Health Care (Obamacare) plan.

    If something works well; there is no need to promote it!

    January 17, 2014 07:31 am at 7:31 am |
  10. Richard Long

    But what about the ad campaign of the Democratic political action committee House Majority PAC? They are saying that the ObamaCare rollout was a disaster...

    January 17, 2014 08:01 am at 8:01 am |
  11. Rick McDaniel

    The propaganda doesn't change anything. This is nothing but a mess, and it will continue to be a mess.

    January 17, 2014 08:16 am at 8:16 am |
  12. quinLee

    A few success stories will not be effective in overcoming the continuous cycle of misinformation that's being poured out. There needs to be real resources put towards ads that provide real unbiased education\information. Not just sound bites that can be misinterpreted or misconstrued (ie. you can keep you plan–if it's not completely true, don't say it). And where are the fellow Dem congressmen/congresswomen?? Instead of running for the hills at the first sign of trouble (ie Kay Hagan), STAND UP and fight. Fight for something other than your political career.

    January 17, 2014 08:18 am at 8:18 am |
  13. Tampa Tim

    6 out of 10 Americans will pay a monthly premium of $100 or less for health care. Why do the baggers embrace wasting $24 billion on a government shut down, wasting $2 trillion on unnecessary wars, another trillion on an unfunded drug program, $40 billion a year in oil subsidies, several trillion in tax cuts for those who don't need it, a trillion on TARP, etc., but refuse to help those who need it.

    January 17, 2014 08:54 am at 8:54 am |