Michelle Obama eats fast food…for a reason
January 23rd, 2014
03:05 PM ET
10 months ago

Michelle Obama eats fast food…for a reason

Washington (CNN) - First Lady Michelle Obama ate lunch at a Subway sandwich shop Thursday to thank the chain for launching a new healthy food program aimed at kids. She announced the chain had taken up her challenge to offer healthier food choices and stop marketing unhealthy foods to children.

At the event, Subway announced that as of February 1, it would only offer items on its kids menu that meet federal nutritional guidelines for school lunches. They also promise to offer children healthy choices and sides that would include apples instead of chips, and drinks like water or low fat milk instead of sodas.

The chain says that it will commit to a three-year marketing initiative that will encourage kids to make healthy choices.

"When companies see that we're going to buy this stuff, then they'll keep making it," the first lady said. "Their argument is, 'We're making what people want,' and they're never going to stop making what we want if we keep just buying stuff that's not healthy."

Obama was joined by Olympic athletes, and Subway endorsers, Michael Phelps, Nastia Lukin and Justin Tuck. Lukin helped make the first lady's sandwich, which was turkey on whole wheat with extra veggies, hot peppers, oil and vinegar. After eating her sandwich, Obama spent time working the room, chatting with kids and the athletes about the importance of eating well and exercise.

In September, Obama held a seminar, "Convening on Food Marketing to Children." The first lady's office said the event was designed to "leverage the power of marketing to promote healthy products and decrease the marketing of unhealthy products to kids."

She challenged companies to "lead the way in creating demand for healthy foods so that kids actually start pestering us for those foods in the grocery store."

"In a decade or so, we would see a dramatic shift across the entire industry," she added. "We'd see companies shifting marketing dollars away from those less healthy products and investing those dollars in your healthier products instead."


Filed under: Michelle Obama
soundoff (11 Responses)
  1. TomInRochNY

    Can't wait to see comments from people saying she's telling us what to eat.

    January 23, 2014 03:15 pm at 3:15 pm |
  2. Jeff Brown in Jersey

    Lovely woman!

    January 23, 2014 03:23 pm at 3:23 pm |
  3. Dutch/Bad Newz, VA -aka- Take Back The House -aka- No Redemption Votes

    I know you mainstream media guys are busy covering Justin Bieber. How about you do some real journalism and inform the public that childhood obesity is on a decline since the FLOTUS' Let's Move initiative began. Kudos to you Subway.

    January 23, 2014 03:27 pm at 3:27 pm |
  4. IA

    Dutch/ Bad....Love to see the source of your proclamation.

    January 23, 2014 03:42 pm at 3:42 pm |
  5. TONE

    I am smitten by this woman. She is doing a heck of a job, along with Mrs Biden with military families, I am a vet, and I applaud their efforts.

    January 23, 2014 03:42 pm at 3:42 pm |
  6. Wake up People!

    How soon before we see the comments about Michelle Obama forcing her healthy eating initiative off on people??

    January 23, 2014 03:44 pm at 3:44 pm |
  7. Rick McDaniel

    To be honest........I rarely see kids there. It is not a fast food stop they choose.

    January 23, 2014 04:04 pm at 4:04 pm |
  8. Rusty Krus

    @Rick McDaniel
    To be honest........

    You can't be honest, you are a Republican.

    January 23, 2014 04:11 pm at 4:11 pm |
  9. Dutch/Bad Newz, VA -aka- Take Back The House -aka- No Redemption Votes

    IA
    Dutch/ Bad....Love to see the source of your proclamation.
    ---------------------------------
    "Obese children are more likely to become obese adults and suffer lifelong physical and mental health problems. Obesity rates in low-income preschoolers, after decades of rising, began to level off from 2003 through 2008 and now are showing small declines in many states. However, too many preschoolers are obese. State and local officials can play a big part in reducing obesity among preschoolers." – CDC

    January 23, 2014 04:21 pm at 4:21 pm |
  10. Rudy NYC

    Rick McDaniel

    To be honest........I rarely see kids there. It is not a fast food stop they choose.
    ------------------------------
    Depends upon your definition of kid. Sandwiches are too big kids under 12, but just right for junior and senior high schoolers.

    January 23, 2014 04:23 pm at 4:23 pm |
  11. Silence DoGood

    The first thing a socialist regime does is visit Subway.

    January 23, 2014 04:41 pm at 4:41 pm |