Washington (CNN) – Ahead of Tuesday's State of the Union, the White House is flooding its social media platforms to try and get Americans to tune in to the annual address.
The latest pitch is a behind-the-scenes video of President Barack Obama preparing his address with a team of speechwriters, telling them he thinks the "tone" of the speech is spot-on but it needs more real-world illustrations to make his point.
"If we can just find one or two examples that I think will buttress it," he tells his chief speechwriter, Cody Keenan.
It's just one way the White House is trying to drive interest in Obama's remarks through social media. On its official Instagram and Twitter accounts, the President's aides have been posting behind-the-scenes photos showing Obama in his office revising drafts of the annual address.
And on the evening of the speech, the White House will offer its own webcast of the remarks that utilizes pre-produced graphics and charts to illustrate Obama's points.
CNN White House Producer Kevin Liptak contributed to this story