DNC ups tech push ahead of midterms
February 25th, 2014
04:57 PM ET
2 months ago

DNC ups tech push ahead of midterms

Washington (CNN) - The Democratic National Committee is working to leverage the voter data and election tools refined during Barack Obama's historically tech-savvy campaigns in upcoming elections.

The DNC said it's making accessible to Democratic campaigns nationwide this year a voter file with constantly updated data from past elections in an effort to coordinate voter information as well as help those campaigns better strategize and manage volunteers.

At a meeting with reporters Tuesday at their Capitol Hill headquarters, a DNC official added that they are bringing on an additional dozen digital staff to bolster the party committee's efforts.

The DNC said it's confident their tech work will continue to trump Republicans in coming elections, pointing to a cultural discrepancy between the GOP and their party.

"They didn't use 2013 to make the gains they claimed to be making," one DNC official said of Republican efforts. Another DNC official characterized the GOP's technological standing as "over hyped, under delivered since the Bush administration."

But Democrats have an uphill battle in this year's midterm elections, hoping to hold onto their majority in the Senate, and pick up 17 GOP held seats needed to win back control of the Republican led House, a feat political handicappers say is unlikely considering the shrinking number of competitive congressional districts.

The DNC's counterpart, the Republican National Committee, has also invested heavily in technology, trying to close digital divide between the two parties - a key deficiency that hurt the GOP in 2012 - as well as emphasizing a restructuring of their ground game on the community level.

The DNC said their work harnessing voting data from cycle to cycle was realized in the successful 2013 Democratic campaigns of New York City Mayor Bill de Blasio and Sen. Cory Booker in New Jersey's special election.

Democrats also cleaned up in Virginia last year - they now control the offices of governor, lieutenant governor and attorney general, the first time since 1989 that Democrats have officially swept the top three statewide offices in Virginia.

The DNC credits their technology push for Democrats' success in the Commonwealth, particularly in the state's disputed race for attorney general, where the two candidates were in a virtual dead heat on Election Day. DNC staffers quickly calculated a win for Democrats and launched an effort to find the missing provisional ballots. Republican state Sen. Mark Obenshain eventually conceded to Democrat Mark Herring.

The tools will also include a polling place look-up application that allows a voter to send a reminder to their calendar with the polling place location.

In Virginia, a DNC official said the committee tracked 60,000 polling place look-ups for Democrat Terry McAuliffe's successful campaign.

soundoff (5 Responses)
  1. Lynda/Minnesota

    Well, CNN. It looks like you folks got what you wanted for the day in the Ted Nugent article.

    February 25, 2014 05:18 pm at 5:18 pm |
  2. bill

    no problem. all they have to do is call the IRS.

    February 25, 2014 05:47 pm at 5:47 pm |
  3. Sniffit

    "They didn't use 2013 to make the gains they claimed to be making,"

    That's because all of their efforts with the data and numbers was what it usually is: attempting to manipulate it to fit what they want reality to be, so it says what they want to hear, rather than listening objectively to what it's actually saying. They consistently make the cardinal error of believing their own propaganda because "lalalalalala I can't hear you I can't hear you I can't hear you I can't hear you lalalalalalalala" if reality disagrees.

    February 25, 2014 05:58 pm at 5:58 pm |
  4. just saying

    technology isn't going to save the democrats from all the lies they told the american people. no app can change that.

    February 25, 2014 06:29 pm at 6:29 pm |
  5. Tampa Tim

    Ted Cruz has a coloring book.

    February 25, 2014 06:59 pm at 6:59 pm |