April 1st, 2014
09:50 AM ET
5 months ago

By the numbers: The final Obamacare push

Washington (CNN) – After a spike in signups on the last day for open enrollment, Obamacare is on track to hit the White House's original target for enrollees, a senior administration official said Tuesday.

How did they do it?

Here’s a look at their final push, by the numbers:

7 million: The original goal for signups by March 31. The administration official said they're on track to reach that goal, despite major technical problems with HealthCare.gov in the weeks following the website's launch on October 1.

400: The number of radio stations that administration officials and their surrogates, including celebrities and athletes, appeared on to promote Obamacare since late February.

80: The number of interviews Senior White House adviser Valerie Jarrett gave to boost the health care law. Chief of Staff Denis McDonough also gave dozens of interviews.

300:
The total number of radio interviews administration officials took part in over the last six weeks, the White House said. (That figure includes interviews by Jarrett and McDonough)

5,000: The number of "grassroots” events held by groups supportive of the Affordable Care Act in the past six weeks, officials said.

100:
The number of celebrities and athletes who tweeted out pitches for consumers to sign up for coverage.

33 million: The number of views of HealthCare.gov that came from videos promoting enrollment, including the now-famous segment between actor Zach Galifianakis and the President on the website "Funny or Die." Those figures come from White House officials tracking the data.

350 million:
The number of Twitter followers reached in the final Obamacare push, with 40,400 retweets produced, White House officials added.


Filed under: Obamacare
soundoff (135 Responses)
  1. Rudy NYC

    tom l wrote:

    Oh, and the Community Reinvestment Act is one of the key pillars to the mortgage meltdown. The ADDI is meaningless compared to that act since it was just an addition (this was passed by George Bush which further demonstrates his lack of being fiscally conservative and his ability to be just another big govt spender).
    -------------------------
    How is the CRA "one of the key pillars to mortgate meltdown" tom? The mortgages didn't start melting by the bucketloads until after banks were allowed, in fact encouraged, to change the languages in mortgages and how they were sold.

    Furthermore, the total percentage of bad loans in areas that were formerly "redlined" by banks is minuscule compared to the number of loans that went bad with the modified language and procedures afforded by the ADDI.

    April 1, 2014 01:51 pm at 1:51 pm |
  2. Silence DoGood

    @rs
    Do you have a reputable source? The LA Times is a left wing propaganda rag, no better than the NYT.
    ______________________
    Gosh, there's that denial of reality from the Right again.
    ---------------
    Oh but unsubstantiated tales of one couple maybe receiving a pre-filled voting form or Rush starting one of his many made-of rumors. Now THAT is reliable journalism I suppose.

    April 1, 2014 01:53 pm at 1:53 pm |
  3. Denise

    My premiums and plans have changed over the past twenty some years with Blue Cross. Where have some of you folks been?

    April 1, 2014 01:55 pm at 1:55 pm |
  4. Tommy G

    Lost in all this is the MASSIVE COST for this. TWENTY ONE new Obamacare taxes, higher taxes to pay for all the new Medicaid enrollees when the federal government reduces their payment (still our rmoney). And then the higher costs for the Obama requirment laden health insurance policies and the deductibles. All during a time economic stagnation thanks to Obama and the Democrats.

    April 1, 2014 01:57 pm at 1:57 pm |
  5. Silence DoGood

    @Denise
    My premiums and plans have changed over the past twenty some years with Blue Cross. Where have some of you folks been?
    ----------
    The radical right talks as if Obama somehow invented the insurance industry. Rates have gone up, policies have been cancelled for years for reasons of greed. Although I will bet money there is a group of conservatives out there that somehow blame Obama for being so evil that the ACA went back in time to raise rates in past years. Probably a time warp device hidden in Area 51.

    April 1, 2014 02:05 pm at 2:05 pm |
  6. Rudy NYC

    Denise

    My premiums and plans have changed over the past twenty some years with Blue Cross. Where have some of you folks been?
    --------------------
    Where? It would seem that many of them have been living in undergournd bunkers, and seeking free health care services at the local Emergency Room should the need arise. The rest of them just want to blame everything little change on the ACA. Like you said, rates have been increasing for decades, ever since health insurance began.

    What they don't want to admit is that the RATE OF INCREASE in premioums from year to year has noticeably slowed.

    April 1, 2014 02:06 pm at 2:06 pm |
  7. Tampa Tim

    smith
    @Tampa Tim-No one is saying the housing crisis was all Clinton`s fault. However, his revisions did play a key role.
    ----
    There are a few people who posted trying to put all the blame on everyone but a republican. It is tiring continually correcting their posts.

    April 1, 2014 02:07 pm at 2:07 pm |
  8. Robin Jones

    Where are the important numbers? It would seem to be in the Obama Administration's best interests to provide timely, detailed and accurate enrollment information if the program is working as they claim it will. So, why is it not publishing enrollment data that is up-to-date and detailed instead of the months-old fuzzy numbers they keep giving out? Are they incompetent and do not know? Are they holding back on bad news and hoping it gets better before they dribble it out? Are they holding back, as some are accusing, to give themselves time to cook the books? Are the numbers looking good for the administration and they are playing a political game to have Republicans to dig themselves into a hole before a big success announcement? This a huge and expensive program and the public needs to know what's happening. Where is "the most transparent administration in history"?

    April 1, 2014 02:08 pm at 2:08 pm |
  9. Logic_Is_Not_Common_Sense

    "By the numbers: The final Obamacare push"... Where's the paid customers number?

    April 1, 2014 02:08 pm at 2:08 pm |
  10. 2_indy1600

    No doubt some "silencer" will attribute this to Rush, but here goes: got on the ACA boat early, enrolled, paid high premiums for a 2K deductible. The IRS lost millions, my coverage went from 80/20 to 70/30, but I stayed until the PCIP went under. Best wishes and big hopes for a future re-inrollment, but I'll go without until the IRS is out of the healthcare business.

    April 1, 2014 02:08 pm at 2:08 pm |
  11. just asking

    Fair is Fair

    Meanwhile, in other news –

    It’s decision day in Maryland where state officials will rule on whether to ditch a $125 million ObamaCare enrollment system and start over with new technology. The heavily-Democratic state, which is home to millions of potential ObamaCare beneficiaries, has only enrolled about 50,000 in ObamaCare programs that require individuals to pay part of their own costs. Maryland's Web site crashed on its first day, and after hundreds of fixes, the site still will not work for many users.
    ---

    wasn't oregon in pretty much the same situation, only worse? of course you don't hear too much about this in the media.

    April 1, 2014 02:09 pm at 2:09 pm |
  12. Wake Up People! Many Rivers to cross.....

    I'm with you Denise. Premiums have continually gone up while coverage has continually gone down.

    April 1, 2014 02:09 pm at 2:09 pm |
  13. Tom l

    The CRA by definition lowered standards

    April 1, 2014 02:10 pm at 2:10 pm |
  14. sonny chapman

    45,000-A Missing Number from this Article. That's the number of already living & breathing Americans who DIE Annually because of no Health Insurance(Kaiser Foundation).

    April 1, 2014 02:15 pm at 2:15 pm |
  15. Cecil Nixxon

    How do we know Obama didn't buy those 7 million policies just to"cook the numbers?" It's just not credible. Maybe it's a mistake. Maybe someone's PC went crazy and ordered up 7 million policies. Or maybe there's a big fat conspiracy by aliens and "non-desirables" to take your stuff away.

    Could happen, can't prove me wrong.

    April 1, 2014 02:16 pm at 2:16 pm |
  16. smith

    @Sniffit-No, I just don`t give a free pass to somebody because they a little "r" or "d" by their name.

    April 1, 2014 02:16 pm at 2:16 pm |
  17. Tampa Tim

    It is also tiring to listen to the gloom and doomers who watch Fox with one eye, listen to Rush with one ear, read Newsmax with the other eye, and text Hannity at the same time while driving. Their predictions are based on stupidity. Remember death panels, death spirals, the socialist communist stimulus, how unAmerican it was to keep GM and Chrysler afloat, Mittens presidential win, the end of the world with ACA, how terrible it was to help people get health care. But I think right wingnuts, most of all, are really upset we are not at war with Russia yet.

    April 1, 2014 02:17 pm at 2:17 pm |
  18. Rudy NYC

    Tampa Tim

    In 2002, the president, who ever he was, convinced congress to put $200 million each year to help first time home buyers
    ----------------------
    You might be thinking of the ADDI of 2004. The $10,000 grants to "first time" home buyers wasn't the real catalyst for the loan crisis. It was the revision to the law allowing for more decpetive language, no longer requiring banks to explain all of the terms and conditions, and a POTUS encouraging to people to go buy homes without any professional advice. Check out Bush's speech introducing the ADDI in 2004. He compared it to getting a car loan. The grants lasted for five years, and no more than $100 million was ever given out in a given year....for a total of less than 50,000 loans that were begun with a grant.

    The real damage wasn't caused by those relatively small numbers of loans, though. The real damage was caused when the new phrasing of key points was being written into every consumer mortgage that was being sold. Folks were fooled by the millions.

    April 1, 2014 02:18 pm at 2:18 pm |
  19. Tampa Tim

    Lost in all the right wing hate is the fact you cannot be denied health insurance for pre existing conditions, there are no life time caps,the rate of uninsured Americans is the lowest in years, students can stay on their parents plans, insurance companies have to put money into health care, etc.

    April 1, 2014 02:22 pm at 2:22 pm |
  20. John

    I'm still looking for that $2500 a year in savings I was promised. So far nothing but higher costs, higher deductibles, higher taxes. From a dollar and cents point of view, this is a middle class rip off. Great that some people are getting insurance, but what about my family's needs? The government is taking from my family to pay for others. I guess this is the apreading the welath aroubd Obama talked about. Problem is, I am not rich. Thanks for nothing Mr. I'm-for-the-Middle-Class.

    April 1, 2014 02:23 pm at 2:23 pm |
  21. smith

    @Denise- Did your premium ever go up a $170 a month in a single year?

    April 1, 2014 02:27 pm at 2:27 pm |
  22. Dean

    Six million yesterday. Seven million today. At this rate, ther will be almost 40 million by May. Who knew Obamacare was such a success?

    April 1, 2014 02:27 pm at 2:27 pm |
  23. Obamacare - Pick Your Lie

    1. If you like your healthcare plan, you can keep your healthcare plan, PERIOD
    2. If you like your doctor, you can keep your doctor, PERIOD
    3. If you like your hospital, you can keep your hospital, PERIOD
    4. You will save $2,500 a year on healthcare costs.
    5. Taxes on the middle class will not go up one dime.
    6. 7 million people 'enrolled' in Obamacare.

    April 1, 2014 02:29 pm at 2:29 pm |
  24. Lynda/Minnesota

    tom l
    53%: The percentage of people absolutely fatigued with the constant "anit-Obamacare" right wing talking points and campaign ads.
    ======

    55%: The percentage of people absolutely fatigued with the constant "how great Obamacare" left wing talking points and rhetoric. :) I hope you're having a nice day Lynda.
    ------------

    Oh, hey tom. Thanks for the smiley face!
    As you can see, mine still won't post.

    And yes ... I'm having a great day. Now that the snow has finally melted, I've begun to tackle spring clean up outside. Next week I'm off to my grandson's for a week of playing in the sandbox (we hope).

    Just between you and I: Neither side of the Obamacare aisle interests me overmuch. These arguments have been going on for nearly 5 years now and are (to me anyway) getting stale fast.

    Enjoy the rest of your day ... yes?

    April 1, 2014 02:29 pm at 2:29 pm |
  25. Lynda/Minnesota

    @ tom I

    It worked, tom. It worked :)

    Oh happy day.

    April 1, 2014 02:30 pm at 2:30 pm |
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