(CNN) - "Imagine your government as your iPhone."
That was the message from Sen. Lamar Alexander, R-Tennessee, in the GOP's weekly address Saturday.
In a call for free markets and open platforms, Alexander argued that government should be more like Apple, Inc. - working to give private citizens the means "to create a happier, safer, more prosperous life."
It's an idea that "Republican enablers" have fought for for years and that "Democrat mandators" have prevented, he said.
"Republicans want to enable and empower you. We want to be the iPhone party."
Specifically, he cited House Majority Leader Eric Cantor's JOBS Act, which passed in 2012 with bipartisan support and was signed by President Obama. It eases the rules that the Securities and Exchange Commission enforces on small companies going through the process of becoming a publicly traded company, opening up access to new sources of revenue and lifting some regulatory burdens.
Alexander referenced the Dodd-Frank law as a Democrat counter-example, saying it makes "community bankers spend more time filling out forms than... making loans." The sweeping financial reform bill was signed into law in 2010 and meant to strengthen consumer protection, rein in complex financial products, and head off future bank bailouts; critics call it more harmful red tape.
He also pointed to legislation proposed by Republicans as examples of the "iPhone government," including pushing for more school vouchers and giving states more control of their Medicaid programs. Democrats, on the other hand, want "fixed wages and more lawsuits," he said.
Alexander chided other government organizations, too.
"Just imagine the Internal Revenue code, the Food and Drug Administration or the Labor Department enabling you rather than ordering you around," Alexander said.
Healthcare is the biggest divergence, according to Alexander, who slammed Obamacare for "mandating" too much.
"Too often, Obamacare cancels the policy you want to keep and tells you what policy to buy, even if it costs more and restricts your choices of doctors and hospitals. Republicans believe that freedom and more choices will empower you to find a policy that fits your needs and your budget," he said.
To drive home the point of an e-government, Alexander finished his address by calling on constituents to submit their own ideas.
"We'll learn from you," he said, closing out with Easter wishes.