(CNN) - The Republican National Committee has apparently embraced a new slogan.
"I'll be damned, I'm a Republican."
The party committee is selling t-shirts boasting the phrase, which originated from Gov. Susana Martinez's personal story of how she realized she was a Republican.
The New Mexico governor, who's running for re-election this year, has frequently shared her story of transitioning from a Democrat to the GOP.
Perhaps most memorably, she recalled the moment during her speech at the 2012 Republican National Convention. She said she and her husband had lunch with some Republican friends and was surprised to find that they agreed on so many things.
"We talked about many issues, like welfare, is it the way of life or hand up? Talked about size of government, how much should it tax families and small businesses? And when we left that lunch, we got in the car and I looked over at Chuck and said, `I'll be damned. We're Republicans.'"
She repeated her story in an email blast Friday from the RNC, saying her team created the t-shirt and added "I want you to be the first to get one."
The shirt can be purchased with a donation of $29 or more to the RNC.
As the nation's first Hispanic woman elected governor and as the chief executive of a blue state, Martinez has been mentioned as a potential presidential contender. She's listed on the RNC's straw poll website of possible candidates.
The shirt also comes weeks after Martinez took some heat over her straight-talking language. Mother Jones published previously unreleased audio recordings of the governor and her aides using coarse language while talking about her political opponents.
Martinez reportedly admitted she's used some four letter words in her life–"I've had to fund the cuss jar a few times"–but went on to blast the news outlet for "peddling false, personal attacks against me, using stolen audiotapes from our debate prep sessions four years ago."