Washington (CNN) – Last month, it was excerpts honoring her mother in Vogue. Last week, it was the dates and locations of her book tour events. Tuesday, it was the release of her careful four-page author's note.
And on Wednesday, publishers for Hillary Clinton's upcoming memoir "Hard Choices" rolled out a four-minute video of the former secretary of state discussing the upcoming book.
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Hillary Clinton – and her publishers – want you to know she is releasing a book. And in doing so they are pulling extensively from the last four months of her time on the speaking circuit by touching upon familiar themes in promotional materials and releases.
In the video released on Wednesday exclusively to Facebook, Clinton says readers should expect a behind the scenes look at her relationship with President Barack Obama and his White House, as well as her argument that the United States is not in decline.
"At the time I became Secretary there was a fairly strong current of thinking that United States was in decline," Clinton said. "Now, I have lived long enough to know that that periodically surfaces - and academics and commentators and others start talking about the United States declining. I didn't believe it then and I don't believe it now."
Clinton has made a similar argument before in her numerous speeches to trade associations, corporate groups and college students across the country.
Four months ago, at a speech in New Orleans, Clinton said that her faith in the United States "is deeper than ever" and the country is still the "indispensable nation." In February, at a speech to a healthcare group, she said the same thing: "My faith in this country is deeper than ever."
If that sounds familiar, that's because it is. In Tuesday's excerpt release, Clinton argued the same thing – that her experience in American politics has convinced her that "America remains the 'indispensable nation.'"
That is not where the similarities end. Clinton has pointed out at numerous events – including in New Orleans – that America's leadership in the world is not a birthright. She made the same case in both Wednesday's video and Tuesday's excerpts.
"I am just as convinced, however, that our leadership is not a birthright. It must be earned by every generation," she wrote in the excerpts.
Clinton is admittedly thinking about running for president and while he has not announced her plans, she is widely considered the frontrunner for the Democratic nomination. Her recent remarks and the rollout of her memoir have become a sort of stump speech she gives audiences around the country and many of the same ideas are in her the preview she is giving of her book.
Clinton has said the book begins with her accepting President Barack Obama's offer to become secretary of state and covers a range of topics, including Iran, Syria and Libya. She has joked that the memoir will be "just another light summer read" and will cover topics from "Crimea to climate change."
The similarities continue.
At recent events, Clinton has stepped her populist rhetoric. She knocked former President George W. Bush as someone whose "only policy prescription is to cut taxes for the wealthy," at an event earlier this month. She has also repeatedly heralded the importance of a strong middle class and derided income inequality, something her party's left focuses on regularly.
"We know that America is strongest when prosperity and common purpose are broadly shared," Clinton said at the New America Foundation in May. "When all our people believe they have the opportunity and in fact, do, to participate fully in our economy and our democracy."
Clinton made a similar argument in Wednesday's video.
"I think that people will see that we are strong and well equipped to restore prosperity here at home, to deal with the cancer of inequality, to give people in our country the ladders of opportunity that have always been a hallmark of the United States and the American dream," she said.
Even the jokes are the same.
Clinton has made it a habit to joke about the process she undertook in naming her memoir. She often mentions a Washington Post submission contest in which one person suggested naming the book "The Scrunchie Chronicles: 112 Countries and It's Still All About My Hair."
On Tuesday, the joke made it into the book's Author's Note: "My favorite was "The Scrunchie Chronicles: 112 Countries and It's Still All about My Hair," Clinton wrote.