(CNN) - Fundraising off President George H. W. Bush's vibrant sock fashion has proven to be a boon for the Republican National Committee.
The RNC told CNN Friday it's raised around $1 million in fundraising off of a pair of striped yellow, orange, green and blue socks it created under Bush's name.
In April, supporters starting getting email blasts from RNC officials and Bush 41 himself, urging a contribution of $35 or more to get a pair of socks embroidered with the Republican elephant symbol and the 89-year-old's signature.
"I'm a self-proclaimed sock man. The louder, the brighter, the crazier the pattern – the better," he said in one of the emails.
Colorful socks are Bush's trademark. His unique style has inspired bipartisan tributes to the Republican president.
In its latest pitch, the RNC is pushing donors to contribute by midnight Friday to get their conservative dads a pair in time for Father's Day this weekend.
CNN's Paul Steinhauser, Ashley Killough and Dana Davidsen contributed to this report.