(CNN) – The Chamber of Commerce has turned to a big gun as it tries to help Republican Sen. Thad Cochran of Mississippi across the goal line in next Tuesday's primary runoff.
Mississippi native and retired NFL star Brett Favre, who was named MVP and led the Green Bay Packers to a Super Bowl win in 1997, stars in the Chamber's new spot lauding Cochran and his efforts to help the state.
"I have learned through football strong leadership can be the difference between winning and losing. And when it comes to our state's future trust me Mississippi can win and win big with Thad Cochran in Washington," he says in the spot. "Thad Cochran always delivers just like he did for Katrina."
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This is the Chamber's second ad for the runoff and is aimed at appealing to Reagan Democrats in the state hoping to help boost turnout for the endangered incumbent.
The six-term senator is locked in a bitter battle with tea party favorite Chris McDaniel in the runoff. Cochran has emphasized how much his tenure in the Senate has brought to the state while McDaniel, a state senator with the backing of major anti-establishment groups, has said it is time for new leadership.
The Chamber has been leading the charge for the establishment forces hoping it can help Cochran squeak out a victory. It will have spent over $1 million between the primary and runoff on Cochran's behalf. Several tea party and conservative groups–such as the Club for Growth, the Citizens United Political Victory Fund, the Senate Conservatives Action PAC , FreedomWorks, the Tea Party Patriots, and the Tea Party Express–have run ads backing McDaniel or helped with get-out-the-vote efforts in support of the candidate.
If there was ever proof that concussions are a major problem in the NFL, it is this endorsement.
Wonder how much he got paid for THAT?
Brett Farve, huh? Well ... um ... OK. I'd like to say that gutter politics is amusing, but truly I can't. I actually do love my country, and hate to see it become so downright disgraceful. I'm not sure if I'm young enough to hope for improvement; or will live long enough to witness any improvement that might chance to grab hold by those such as myself who don't approve this type of messaging.
My guess is it's going to take decades to improve the cesspool that has become politics in America.
Just because you're from Gulfport Brett doesn't mean didley squat. The republican civil war rages on and Thad Cochran will be the next casualty of that war. Sit back and enjoy the show.
just another reason for term limits – six-term Senator Thad Cochran; way to long for anyone to be in the Senate or House.
I was a Cochran supporter and voted for him in the primary. However nothing seems to scare a democrat liberal more than the TEA party, hence their abusive, derisive, demeaning and degrading comments regarding a group of hard working American taxpayers.
If democrat liberals are so scared of a geoup, then they must be right, also for the impeachment of the most corrupt, inept and incompetent president in our history, we must have a tie conservative majority in both houses of Congress.
Why does it matter that a former NFL star supporting a politician? Favre doesn't play any more he's now just a regular guy
He must have been PAID and paid BIG!!
Just like he did for Katrina, go back to Craigslist and find some desperate chick to send pics to. Has been, left in disgrace, and showed his john Edwards side, no compassion for his dying wife, too worried about him, perfect guy for family values, will they ever learn?
Thad is getting serious now..lol. Farve might help with some of the die hard S. Miss. fans but thats about it. Thad needs to just scream GOP talking points and he`ll win.
Brett stated his memory is challenged, from years of hits playing football, just as Cochran is challenged from years on earth, wisdom says there is time and season for all things, although it.will go from bad to worse with McDaniel
when the GOP wins we all loose. Vote all repos out.