Sales of Clinton's 'Hard Choices' drop by over 40% in second week
June 26th, 2014
08:10 AM ET
1 month ago

Sales of Clinton's 'Hard Choices' drop by over 40% in second week

Washington (CNN) – Hillary Clinton's new memoir "Hard Choices" experienced a 43% drop in sales in its second week on bookshelves, according to numbers from Nielsen BookScan.

After 85,721 copies of "Hard Choices" were purchased in the book's first week, 48,227 copies of the memoir sold in the second week, according to Nielsen numbers, which make up roughly 85% of all retail book sales and were provided to CNN by a publishing source.

These figures do not include e-books or digital downloads, but could foretell problems for "Hard Choices" to sell the first run of copies that the book's publisher, Simon & Schuster, has already ordered. The publisher told CNN last week that the book sold roughly 100,000 copies in the first week when you include digital purchases.

There is good and bad news in the numbers for Clinton and her allies.

The good news: While her first memoir, "Living History," sold 438,000 copies in its first week, it experienced a 62% drop off in the second week. So comparatively, "Hard Choices" didn't have as big a fall.

"Living History" would go on to sell 1.1 million copies, according to Nielsen.

The bad news is that Clinton critics who have been closely watching how her 656-page tome to American diplomacy and her time at state will likely be given ammunition with this first to second week drop off.

Jason Pinter, founder and publisher of Polis Books, said the decline is "not at all" surprising.

"Publicity-driven books like this are always front-loaded," Pinter said. "Which is why the first week numbers were likely a cause for concern-they were only going to go down from there."

Clinton has been on a frenetic, cross-country book tour since her memoir went on sale on June 10. She has held events in every American time zone, as well as in Canada, and has sat down for high profile interviews with all major TV networks.

Clinton on wealth missteps: 'My record speaks for itself'

But Pinter said no matter how much Clinton sells the book, the "reviews were tepid enough to squelch interest from everyone but hardcore Hillary devotees."

Simon & Schuster has maintained that they are happy with how the book has performed. Last week, Jonathan Karp, the president and publisher of Simon & Schuster, said in a statement that they were "confident we have a major bestseller."

"Simon & Schuster is thrilled with Hard Choices' strong start right out of the gate, and the terrific feedback we're hearing from reviewers, retailers, and, most importantly, readers,” Karp said. “Hard Choices is on a trajectory to being the best-selling nonfiction book of the year."

While "Hard Choices" topped the New York Times bestseller list in hardcover nonfiction for its first week, it finished fourth when you included hardcover and paperback sales. The book has also dropped out of the top 20 on Amazon's bestsellers list.

In an effort to boost international book sales, the former secretary of state will make appearances in France and Germany in July, according to Simon & Schuster.

- CNN's Brianna Keilar contributed to this report.

 


Filed under: 2016 • Hillary Clinton
soundoff (103 Responses)
  1. Obama acted UNCONSTITUTIONALLY: 9-0 USSC decision

    Well, well, well.... it is about time somebody in this country starts sticking up for the Constitution!! It seems our clown in chief, who claims to be a constitutional law professor, knows as much about that as he knows about everything else, SQUAT.

    June 26, 2014 12:59 pm at 12:59 pm |
  2. Hooper

    Where we live if you read, it had better be in the comfort of your own home. If you do so in public you are looked at with much suspicion. After all, if you are able to read you might be a subversive individual, hell bent on taking over the local institution of ignorance where intolerance, bigotry, racism and hate reside. Axioms so ingrained in local residents that it's almost like entering a vacuum where brain cells are swept away like dust mites.

    June 26, 2014 01:00 pm at 1:00 pm |
  3. Rudy NYC

    tom l

    Fair is Fair

    In other (non-reported here) news, the Supreme Court limits president's power to make temporary appointments to high-level government posts, ruling UNANIMOUSLY that President Obama went too far in naming members to a labor board during a brief Senate break.

    It's about time.
    =====

    And the gang was telling us this was no problem. But the gang is so mainstream...
    ======================================================================
    It's better to be mainstream than extreme, tom. You sound like you're quite proud not to be mainstream.

    June 26, 2014 01:06 pm at 1:06 pm |
  4. Sniffit

    "Sales of Clinton's 'Hard Choices' drop by over 40% in second week"

    CNN translator: "Hehe, mission accomplished."

    Guess what? I could fill a small nation in Asia with the number of folks who are going to vote for Clinton and who have no intention and see no need to bother buying her book. Besides, who needs to buy it when the MSM basically vomited its contents in our faces in their scramble to report all about it?

    June 26, 2014 01:08 pm at 1:08 pm |
  5. rs

    just asking

    rs
    As long as the Right lives in the fairy tale world that says you can cut taxes (funds for government operations), and still expect roads to be repaired, public transport to run, or our embassies be protected- then be shocked that government operations are affected- well that speaks to their founding in reality- or lack thereof.
    The GOP is the party of freebies- just not for citizens. Remember "Corporations are people too, my friends". That's today's GOP.

    no, actually it is exactly what jfk did in a recession, and what obama did as well. so if it stimulates the economy in a recession, why wouldn't it also stimulate the economy if it is not in a recession? the answer is clear but you are too dumb to see and admit it. more money to spend, more economic activity, more jobs, more people working and paying taxes (income and sale), fewer people on the government dole, etc. is this any help for you???
    _______________________________
    While its true that the President has created more jobs than Mr. Bush destroyed, the obvious fact you've overlooked is that JFK's tax cuts were more aimed at the middle class, while Bush's were aimed at the 1%- and hence the lack of job creation- and a giant deficit and debt. Glad you're finally waking to that one.

    June 26, 2014 01:09 pm at 1:09 pm |
  6. Rudy NYC

    Fair is Fair

    In other (non-reported here) news, the Supreme Court limits president's power to make temporary appointments to high-level government posts, ruling UNANIMOUSLY that President Obama went too far in naming members to a labor board during a brief Senate break.
    ---–
    In other unreported news, the South Dakota Republican Party passed a resolution to impeach Pres. Obama this week.
    ---
    Because, after all, it's the South Dakota Republican Party that has the authority to file articles of impeachment against the POTUS.

    Keep talking, Rudy... and keep being so spot-on relevant.
    ===================================================
    You talk as if your initial remark about a SCOTUS decision has any relevance in an article about Clinton's book sales. I keep saying that sarcasm is completely lost and wasted on conservatives. You're just too serious all the time.

    June 26, 2014 01:13 pm at 1:13 pm |
  7. Fair is Fair

    Rudy NYC

    Fair is Fair

    In other (non-reported here) news, the Supreme Court limits president's power to make temporary appointments to high-level government posts, ruling UNANIMOUSLY that President Obama went too far in naming members to a labor board during a brief Senate break.
    -–
    In other unreported news, the South Dakota Republican Party passed a resolution to impeach Pres. Obama this week.
    -
    Because, after all, it's the South Dakota Republican Party that has the authority to file articles of impeachment against the POTUS.

    Keep talking, Rudy... and keep being so spot-on relevant.
    ===================================================
    You talk as if your initial remark about a SCOTUS decision has any relevance in an article about Clinton's book sales. I keep saying that sarcasm is completely lost and wasted on conservatives. You're just too serious all the time.
    ---------
    Aaaaaaannnnnddddd there it is... Rudy gets served and says he was being sarcastic. Next.

    June 26, 2014 01:20 pm at 1:20 pm |
  8. readnlearn

    poor Hillary. She and Bill have only $50 Million Dollars.
    And poor Hillary only got $8 Million Dollars For Her book Advance the day they Left the White House..poor Hillary !

    June 26, 2014 01:24 pm at 1:24 pm |
  9. Much thunder...little rain

    Oh no she will be broke again...better start giving speeches

    June 26, 2014 01:25 pm at 1:25 pm |
  10. Silence DoGood

    @Fair is Fair
    Rudy NYC

    Fair is Fair

    In other (non-reported here) news, the Supreme Court limits president's power to make temporary appointments to high-level government posts, ruling UNANIMOUSLY that President Obama went too far in naming members to a labor board during a brief Senate break.
    -–
    In other unreported news, the South Dakota Republican Party passed a resolution to impeach Pres. Obama this week.
    -
    Because, after all, it's the South Dakota Republican Party that has the authority to file articles of impeachment against the POTUS.

    Keep talking, Rudy... and keep being so spot-on relevant.
    ===================================================
    You talk as if your initial remark about a SCOTUS decision has any relevance in an article about Clinton's book sales. I keep saying that sarcasm is completely lost and wasted on conservatives. You're just too serious all the time.
    ---
    Aaaaaaannnnnddddd there it is... Rudy gets served and says he was being sarcastic. Next.
    ------------
    Rudy – I have learned the hard way always to put up the sarcasm or hyperbole disclaimer. Hang in there.

    June 26, 2014 01:39 pm at 1:39 pm |
  11. Silence DoGood

    @Hooper
    Where we live if you read, it had better be in the comfort of your own home. If you do so in public you are looked at with much suspicion. After all, if you are able to read you might be a subversive individual, hell bent on taking over the local institution of ignorance where intolerance, bigotry, racism and hate reside. Axioms so ingrained in local residents that it's almost like entering a vacuum where brain cells are swept away like dust mites.
    ----------
    That was beautiful.

    June 26, 2014 01:40 pm at 1:40 pm |
  12. sifto

    Thomas..sara palin became a millionaire on her bestseller books!,!

    June 26, 2014 01:43 pm at 1:43 pm |
  13. Rudy NYC

    Fair posted:

    "Seriously, why didn't you report those numbers, too? You could have reported them in your reply, but, for whatever reason, failed to do so. I don't draw conclusions from false assumptions, which is exactly what you're doing.

    So, I ask again, what do the 2012 and 2013 budgets have to do with a computer hard drive that failed in 2011? Not a darn thing."

    You're right, Rudy. The IRS didn't have any money in their IT budget for those fiscal years. That's why the hard drive failed in 2011. How could I have been so foolish.

    You just go on talking and writing Rudy. Anyone with a modicum of common sense sees you for what you are.
    -------------------------
    Strike three, Fair. You're OUT. You've failed to post the numbers, and probably for good reason. They do not show what your want to suggest that they show. If they did, then you would have posted the numbers by now to support your argument.

    June 26, 2014 01:47 pm at 1:47 pm |
  14. The Republican Party Is Dead To Me

    If all of the unsold books written by the likes of Limbaugh, Palin, Bush, or any of the other icons of the great brain trust drain experiment were thrown in the ocean, there'd be no land west of Kansas, or east of Ohio. It'd all be beach. And keeping inline with republican thought process, very polluted.

    June 26, 2014 01:51 pm at 1:51 pm |
  15. Fair is Fair

    Rudy NYC

    Fair posted:

    "Seriously, why didn't you report those numbers, too? You could have reported them in your reply, but, for whatever reason, failed to do so. I don't draw conclusions from false assumptions, which is exactly what you're doing.

    So, I ask again, what do the 2012 and 2013 budgets have to do with a computer hard drive that failed in 2011? Not a darn thing."

    You're right, Rudy. The IRS didn't have any money in their IT budget for those fiscal years. That's why the hard drive failed in 2011. How could I have been so foolish.

    You just go on talking and writing Rudy. Anyone with a modicum of common sense sees you for what you are.
    ---------
    Strike three, Fair. You're OUT. You've failed to post the numbers, and probably for good reason. They do not show what your want to suggest that they show. If they did, then you would have posted the numbers by now to support your argument.
    -------
    You know, Rudy, I've been looking. And looking. I've googled IRS IT Budget and the best I've come up with is '11, '12, and '13. But just for you, I'll keep trying.

    But I'm curious... what exactly do you think thr numbers are going to show? That there was a dramatically less amount of $$$ budgeted for the IRS in the fiscal years that the Democratic party was fully in charge of the purse strings (FY '09, FY '10, and FY '11? Pipe dream on your part. You're deflecting. Again.

    June 26, 2014 01:56 pm at 1:56 pm |
  16. Rudy NYC

    "Strike three, Fair. You're OUT. You've failed to post the numbers, and probably for good reason. They do not show what your want to suggest that they show. If they did, then you would have posted the numbers by now to support your argument."

    You know, Rudy, I've been looking. And looking. I've googled IRS IT Budget and the best I've come up with is '11, '12, and '13. But just for you, I'll keep trying.

    But I'm curious... what exactly do you think thr numbers are going to show? That there was a dramatically less amount of $$$ budgeted for the IRS in the fiscal years that the Democratic party was fully in charge of the purse strings (FY '09, FY '10, and FY '11? Pipe dream on your part. You're deflecting. Again.
    ------------------------–
    I don't have to prove anything. This is your argument, your accusation, that the IRS had sufficient IT budget to upgrade their "back office" computer systems, when you have absolutely no proof that upgrades took place. It's more than obvious that you're making stuff up that fits your narrative. Don't come back until you have actual facts.

    June 26, 2014 02:09 pm at 2:09 pm |
  17. NameFrank Deery

    She needs to Stop enabling Obama, whose health care plan and foreign policy are a disaster, and start tooting her own horn-if she wants to win. Her 1993 health care plan was more understandable and fair than this 2000 page "law" Obama produced, which no
    user could explain to Fed IT, so it flopped on
    roll-out. Obama's endless "amendments" via executive order not only breach our checks/balances laws, but further confuse the public. She should stay away from a man
    who ignored her plan to arm Syrian rebels early on. Now, it is a mess!

    Her book sales are diving, because she does not take an inexperienced President on. In the 2008 debates, she called him that! She was correct, but Soith Carolina and her Ham husband derailed her lead!

    Had Hillary won, not feckless Obama, the world Now would be calmer. She works, he
    Shams-even in Vegas, Fundraising, as Stevens' body was dragged through Benghazi, which, as a Republcan, I think,she
    needs to address. No, she did what she could-under an Idiot Obama edict, but she does not work for him -today!

    Cream him and the Left, who are carping at
    your wealth, not Republicans! You might gain
    votes there!

    June 26, 2014 02:11 pm at 2:11 pm |
  18. Fair is Fair

    Rudy NYC

    according to treasury.gov, the IRS budget for FY '08 was approximately $11.32 Billion. FY'09 increased to $11.64 Billion. FY '10 increased again to $12.02 Billion.

    Satisfied?

    June 26, 2014 02:13 pm at 2:13 pm |
  19. Anonymouse

    Hard Choices?
    I thought it was the erotic memoirs of Bill Clinton

    June 26, 2014 02:19 pm at 2:19 pm |
  20. Bill from GA

    Lynda/Minnesota – " the ONLY alternative is to vote against them. "

    While I feel the same, it is really disappointing to me that the Dems seem to be counting on our vote and feel no compulsion to offer us a choice.

    I see nothing Hillary has done to qualify as President of the United States, and certainly nothing she has done convinces me that she is the best we can find. Yet because her poll numbers are high enough, more than two years out, voters leaning left accept her as the chosen candidate already.

    I personally think that a couple of repubs might be better candidates, but would not vote for them simply because it would empower the republican agenda. I hope the Dem political machine will wake up and give us a choice.

    June 26, 2014 02:21 pm at 2:21 pm |
  21. Dean

    In this case, you CAN tell a book by its cover...no substance.

    June 26, 2014 02:25 pm at 2:25 pm |
  22. dave

    How predictable, and funny.

    June 26, 2014 02:26 pm at 2:26 pm |
  23. Sniffit

    "Obama's endless "amendments" via executive order not only breach our checks/balances laws, but further confuse the public. "

    Heckler v. Chaney. Move on. Yes, Boehner has promised the GOP/Teatrolls are going to waste time trying to swing Kennedy to vote with the 4 conservatives on the Court again, but they'd essentially have to overrule conservative hero Rhenquist's decision in Heckler in order to do so.

    June 26, 2014 02:28 pm at 2:28 pm |
  24. Dominican mama 4 Obama

    One side feels that Cochran followed the law and used it to his advantage. The McDaniel side says that black voters should not have voted for a Republican in a primary if they have no intention of voting for that candidate in the general election. It would seem that black voters are entirely not welcome in the McDaniel camp.
    ----–
    McDaniel supporters and general radical right ranters are complaining about the black votes. They are saying they shouldn't count
    -----------------------------------------------------
    Gee, whatever happened to the GOP's outreach program towards women and Blacks?
    I mean, they showed up and voted for a Republican no less and it seems that some Republicans are none too happy about that.
    As a matter of fact I believe it was dope-addled Rush that referred to those Black voters that cast their ballot for Cochran as "Uncle Toms".
    It appears that the GOP doesn't want Blacks to vote except for the people that Republicans tell them they should vote for, oh, and the same goes for women.
    Outreach indeed.

    June 26, 2014 02:36 pm at 2:36 pm |
  25. barbara

    Maybe Simon and Schuster can write off the advance as a political donation. Basically they bankrolled her "unofficial" campaign tour (book tour?). Oh well, didn't go quite as well as planned now did it Hillary?

    June 26, 2014 02:52 pm at 2:52 pm |
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