Washington (CNN) – An unlikely group helped Sen. Thad Cochran capture the Republican nomination in a hotly contested primary runoff, but the strategy that propelled him to victory is unlikely to make it into the GOP playbook.
In the final weeks of the election, Cochran's campaign and allies turned to African-Americans and Democrats to carry the incumbent senator past his tea party challenger.
It seems that many in the GOP will only rally the minority voters when they are desperate. It shows that these people don't really value anyone but their own group.
Perception is everything. Post primary election Tea Party compaints and accusations of election fraud aimed at black voters hurt Republican efforts to woo minority voters. After decades of employing the Southern Strategy to woo white voters, the Republican Party will not shake off that perception because of its embrace of the Tea Party, support of voter ID laws, campaign to disenfranchise black voters, lack of minority candidates, and animosity towards the Voting Rights Act.