updated 9:45am ET
Washington (CNN) - With the midterm elections less than four months away and closing, the Republican National Committee is launching a new messaging campaign to highlight what it considers the GOP's favorable political landscape, as the party tries to expand the campaign map.
"With just over 100 days to go until the November midterm elections, the momentum is on the Republican side," declares the RNC, in a messaging email obtained by CNN.
As part of its efforts to expand the map, the RNC is announcing that its putting additional staff in Hawaii and Oregon, two blue states the GOP hopes to put in play this November. If the midterms turn into a wave election for the Republican party, similar to the 2010 contests, the RNC believes it has a shot at defeating Democratic Sen. Jeff Merkley of Oregon and thanks to a divisive Democratic gubernatorial primary in Hawaii, the party committee thinks that seat may now be in play.
Each day this week, RNC will be putting out research narratives to tout what it describes as its "winning" messaging, and how that messaging is being implemented on the campaign trail. Monday's narrative is Obamacare, followed by Energy, the Economy, and Government mismanagement. Friday the RNC will look at what it calls "Obama is a drag on candidates," which looks at the President's poll numbers and policies.
"Ultimately, the Democrats' biggest liability is their leader. President Obama's popularity seems to hit new lows every week. The Democrats running for office-especially those running for re-election-are rubber stamps for his unpopular policies," says the RNC statement.
"What is this, the RNC’s 15th rebrand? The Republican Party’s problem has never been the number of press releases and staff – their problem continues to be their message and candidates," responds Democratic National Committee Press Secretary Michael Czin.
"As long as Republicans prioritize things like investigating debunked Benghazi conspiracy theories, suing the President and raising the specter of impeachment while not supporting key priorities to help the middle class like raising the minimum wage and equal pay – the American people will continue to reject their candidates and their party," Czin adds.
Democrats have a 55-45 majority in the Senate (53 Democrats and two independents who caucus with the party). But in the midterms, the party is defending 21 of the 36 seats up for grabs, with half of those Democratic-held seats in red or purple states. In the House, the Democrats need to pick up a challenging 17 Republican-held seats to win back the majority from the GOP.
When it comes to governors' races, the Republicans are defending 22 of the 36 seats up for grabs in November. And some of them are in states that Obama carried in both 2008 and 2012, such as Pennsylvania, Ohio, Michigan, Wisconsin, Florida, Maine, Nevada and New Mexico. But Democrats also have some vulnerable seats to defend, in Arkansas, Colorado and Illinois. And they won't have cakewalks in Connecticut and Massachusetts
The smaller, more typical midterm electorate traditionally favors the Republican Party. That's because single women, and younger and minority voters, who are big supporters of Democrats in presidential election years, tend to cast ballots in smaller numbers in the midterms.