(CNN) - The female Democratic candidate who hopes to topple Senate Republican leader Mitch McConnell is out with a new television ad hitting him where Democrats think he is highly vulnerable - with women voters.
The ad is the latest in a series in which Alison Grimes uses real voters to pose questions for McConnell. In this ad, Kentucky resident Illene Woods asks why he voted "two times against the Violence Against Women Act. … and against enforcing equal pay for women?”
After a long pause, Grimes, sitting with Woods in a yard outside a white home, says, "I can never get him to answer this one, either.” Grimes then says McConnell must be forgetting that over half of Kentucky voters are women.
McConnell's campaign argues he has supported the Violence Against Women Act in the past, and was an original co-sponsor of the law. They say he voted against reauthorization in 2012 because he opposed the Democrats’ version to expand the law. He voted against it once before because it was attached to an assault weapons ban he opposed.
Democrats nationwide are trying to win over female voters in November by painting their GOP opponents as weak on women's issues. This strategy is heightened in Kentucky, where Grimes is trying to unseat the Senate minority leader by trying hard to appeal to fellow women.
A McConnell source admits that late last year there was a significant gender gap, but tells CNN that internal McConnell polling shows that closing - with McConnell now doing as well as Grimes now with women voters.
Three months before Election Day, polls show the race neck and neck.