First-week sales of Paul Ryan's book slow
August 27th, 2014
11:02 AM ET
3 weeks ago

First-week sales of Paul Ryan's book slow

Washington (CNN) – Rep. Paul Ryan's first solo book sold 6,266 copies in its first week of publication, according to Nielsen Bookscan data provided to CNN by a publisher.

The number puts Ryan's "The Way Forward" behind two other books by conservative authors, "America" by Dinesh D’Souza and "One Nation" by Ben Carson, both of which have been out longer than "The Way Forward," according Jason Pinter, the founder and publisher of Polis Books.

The Nielsen data makes up roughly 85% of all retail book sales but does not include e-book and preorders.

"Considering two years ago Ryan was the VP nominee and a rising star, first week sales have to be considered fairly disappointing," said Pinter. "Ben Carson’s book is doing huge business, not just having sold 245,885 since publication in May, but it’s still selling over 11,000 copies a week and has a good shot at the #1 spot on the New York Times bestseller list in its 14th week in release."

Paul Samuelson, a spokesman for Twelve Publishing, an imprint of Grand Central Publishing and the Ryan's publisher, told CNN they are happy with the sales of "The Way Forward."

"Twelve is very happy with sales of The Way Forward," Samuelson said. "The Way Forward is a serious and important political statement and the conversation has just begun - we expect sales to continue well into the Fall election cycle. Twelve is honored and proud to be publishing Congressman Ryan who has been a wonderful partner to work with."

Samuelson added that according to the publisher, Ryan's book has sold closer to 12,000 copies when you combine all sales, including digital.

Ryan, who is considered a possible 2016 contender for the Republican presidential nomination, wrote the book to "challenge conventional thinking, renew the conservative vision for 2014 and beyond and show how it is essential for the well-being of our communities and the future of our nation," according to the publisher.

Ryan did not receive an advance from the book, per House rules, but the eight-term congressman will receive royalties from sales.

Since kicking off a book tour earlier this month in Philadelphia, Ryan has crisscrossed the country holding book events and speeches to tout "The Way Forward."

In Chicago, he had his first public event with Mitt Romney, who chose Ryan as his running mate in 2012.

Because Ryan is seen as a 2016 contender, his book will be seen as a gauge of his popularity heading into the national contest.

When former Secretary of State Hillary Clinton published her latest memoir, "Hard Choices," earlier this year, a great deal of attention was focused on how many books she sold.

Although Ryan outsold Clinton last week – 6,266 to 3,910 – the former first lady has sold 231,254 copies overall, according to Nielsen. Clinton's memoir also sold over 85,000 copes in its first week.

Clinton's book landed atop the New York Times bestseller list when it was released in June, but her sales were considered poor because of the sizable advance she received, the attention around the book rollout and the fact her publisher reportedly ordered 1 million first edition copies.

CNN reached out to a Ryan representative for comment but did not hear back.


Filed under: 2016 • Paul Ryan
soundoff (67 Responses)
  1. Gurgyl

    -practically speaking, I do NOT spend one cent on it. Trash.

    August 27, 2014 11:05 am at 11:05 am |
  2. Lynda/Minnesota

    "Since kicking off a book tour earlier this month in Philadelphia, Ryan has crisscrossed the country holding book events and speeches to tout "The Way Forward."

    And prior to his book tour, Ryan was seen crisscrossing the country in what was presumably a lead up to this book (and book tour). Neither is going well for him, eh?

    Ah, well. The Way Forward was nothing more than pandering to sell books. Fancy that.

    August 27, 2014 11:11 am at 11:11 am |
  3. Tone

    Everyone on the Gop side is writing books, instead of helping the American people get jobs, healthcare, education basically the American dream. Ryan's, and the Gop's campaign AD should read you vote for us we will advance our American dream, but you the voters can kiss yours good bye.

    August 27, 2014 11:13 am at 11:13 am |
  4. Sniffit

    "First-week sales of Paul Ryan's book slow"

    News cycle for this week slows.

    FIFY

    August 27, 2014 11:16 am at 11:16 am |
  5. Al-NY,NY

    a waste of resources. and after hearing this, some right wing shill group will scoop up copies and then Ryan can proclaim his book a "success"

    August 27, 2014 11:34 am at 11:34 am |
  6. Sniffit

    "The Way Forward"

    Followed by a couple hundred pages of 3rd grade level arguments that can be boiled down to: "the way forward is to move backward...1950's or bust!" Doublethink, it's what's for dinner.

    August 27, 2014 11:35 am at 11:35 am |
  7. drake mallard

    I don't want to hear any of Paul Ryan's tricky plans to help anyone. Ryan is not that popular so Wisconsin is not a given. Paul Ryan also took advantage of the very programs he's determined to end and make no mistake, Ryan is ambitious and doesn't care about the middle class. His sights are set much higher.Like Marco Rubio did Paul likes to leave out important facts about his so call hard years. Mrs. Ryan lost her husband but continued to live the same life style. Yes the Ryan Family used Social Security checks but Mr. Ryan left his family financially well off. Using Federal funds Mrs. Ryan went to school and the taxpayers paid for it. Married life is great and money is no problem like the Romneys. Paul Ryan and wife who is a Health Care Lobbyist have a plan ending Medicaid to seniors and health care to women..

    August 27, 2014 11:41 am at 11:41 am |
  8. Norma Vessels

    Paul Ryan needs to be knocked off his high horse anyway. I mean, who on earth wants to read that rubbish he wrote in a book. Most of what he says on t.v doesn't make much sense as it is. What else can he say in a book, but the same ole half truths, out and out lies and just plain ole nothing.

    August 27, 2014 11:45 am at 11:45 am |
  9. sonny chapman

    His flowery rhetoric doesn't match his Votes in Congress.

    August 27, 2014 11:45 am at 11:45 am |
  10. Klutch Cargo

    Humm,
    I seem to remember a story of the Tortoise and the Hare. Well, I wonder?

    August 27, 2014 11:46 am at 11:46 am |
  11. sonny chapman

    PS-This is a guy who went from being an Ayn Rand fan to a follower of the Four Gospels of Jesus Christ in a nanosecond(or however long his VP vetting Process took).

    August 27, 2014 11:47 am at 11:47 am |
  12. john

    Counting 3rd cousins, Paul Ryan has about 6400 relatives, so I guess we know where most of the 6200 books went.

    August 27, 2014 11:52 am at 11:52 am |
  13. Gurgyl

    Koch brothers are buying this election–watch out, America. Google latest news from Tom Cotton R-AR, Joni Earnest R-IA. It is on Huffington post. Watch their conversation–I am not kidding. Just you watch just like 47 percent comment.

    August 27, 2014 11:58 am at 11:58 am |
  14. Dean

    He should have followed Hillary's lead and had a friend buy 100,000 copies.

    August 27, 2014 12:06 pm at 12:06 pm |
  15. Rudy NYC

    Is it true that "Das Kapital" should have been listed in the bibliography?

    August 27, 2014 12:11 pm at 12:11 pm |
  16. Silence DoGood

    @Gurgyl
    Koch brothers are buying this election–watch out, America. Google latest news from Tom Cotton R-AR, Joni Earnest R-IA. It is on Huffington post. Watch their conversation–I am not kidding. Just you watch just like 47 percent comment.
    -----------
    I saw that – private Koch meetings outed – GOP stooges thanking them 'kissing their rings'.
    Won't the Nanny Corporation take care of us by fixing the economy? I think not.
    Burger King has skipped out to avoid taxes.

    August 27, 2014 12:15 pm at 12:15 pm |
  17. Silence DoGood

    @sonny chapman
    PS-This is a guy who went from being an Ayn Rand fan to a follower of the Four Gospels of Jesus Christ in a nanosecond(or however long his VP vetting Process took).
    ----------
    Most conservatives flip between independent libertarian and total domination theocracy without a care.

    August 27, 2014 12:17 pm at 12:17 pm |
  18. Greg In Arkansas

    So, how many trees died to make this book...??
    Soon to be available on the "Dollar Store" clearance shelf...or donated to Goodwill.....in "unread" condition..
    Although, it makes a good "tax wright-off" as a failed business venture

    August 27, 2014 12:23 pm at 12:23 pm |
  19. Tone

    America should not be a democracy because of illiterate voters especially those who voted for Ryan, a man who want to basically take America to the same cliff that the President pulled us away from. This time ryan want to push us over.Why will any man or woman of retirement age want to vote against their own retirement, and healthcare? beats the hell out of me.

    August 27, 2014 12:24 pm at 12:24 pm |
  20. Hey

    Hey Mr. Peabody...Set the "Wayback Machine" way back to 1950.

    August 27, 2014 12:25 pm at 12:25 pm |
  21. Gary

    Maybe if the book had big pictures and written in crayon. He would attract more republican readers.

    August 27, 2014 12:32 pm at 12:32 pm |
  22. Ian's Rushtache

    I love how our elected officials have time to write books and no time to write laws.

    August 27, 2014 12:36 pm at 12:36 pm |
  23. NC Independent

    Let's face it sometime our 15 minutes of fame has ended.

    August 27, 2014 12:37 pm at 12:37 pm |
  24. Two-Bit

    I was under the impression that being an elected official, to any office, was a full-time occupation. I am therefore curious to know how Mr. Ryan, or any other currently elected official, is representing the needs of his district when he is too busy criss-crossing the country trying to sell his book. How is he representing the needs of his constituents when he's not in his district listening to, and working for the people?

    August 27, 2014 12:39 pm at 12:39 pm |
  25. logic is toxic

    Tone, remember they were going to grandfather in those 55 and over, if we can hold them off for five more I'd make that cut been working full time since a week after graduation, went to school at night, got my journey mans card. I too wonder if people don't understand, don't make the connection, or what but their plan is clear, give control to the rich, and continue yo chip away at your rights. Look at their attack on unions workers rights organizations, and they demonize them, just like poor people, disgusting!

    August 27, 2014 12:40 pm at 12:40 pm |
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