First-week sales of Paul Ryan's book slow
August 27th, 2014
11:02 AM ET
3 months ago

First-week sales of Paul Ryan's book slow

Washington (CNN) – Rep. Paul Ryan's first solo book sold 6,266 copies in its first week of publication, according to Nielsen Bookscan data provided to CNN by a publisher.

The number puts Ryan's "The Way Forward" behind two other books by conservative authors, "America" by Dinesh D’Souza and "One Nation" by Ben Carson, both of which have been out longer than "The Way Forward," according Jason Pinter, the founder and publisher of Polis Books.

The Nielsen data makes up roughly 85% of all retail book sales but does not include e-book and preorders.

"Considering two years ago Ryan was the VP nominee and a rising star, first week sales have to be considered fairly disappointing," said Pinter. "Ben Carson’s book is doing huge business, not just having sold 245,885 since publication in May, but it’s still selling over 11,000 copies a week and has a good shot at the #1 spot on the New York Times bestseller list in its 14th week in release."

Paul Samuelson, a spokesman for Twelve Publishing, an imprint of Grand Central Publishing and the Ryan's publisher, told CNN they are happy with the sales of "The Way Forward."

"Twelve is very happy with sales of The Way Forward," Samuelson said. "The Way Forward is a serious and important political statement and the conversation has just begun - we expect sales to continue well into the Fall election cycle. Twelve is honored and proud to be publishing Congressman Ryan who has been a wonderful partner to work with."

Samuelson added that according to the publisher, Ryan's book has sold closer to 12,000 copies when you combine all sales, including digital.

Ryan, who is considered a possible 2016 contender for the Republican presidential nomination, wrote the book to "challenge conventional thinking, renew the conservative vision for 2014 and beyond and show how it is essential for the well-being of our communities and the future of our nation," according to the publisher.

Ryan did not receive an advance from the book, per House rules, but the eight-term congressman will receive royalties from sales.

Since kicking off a book tour earlier this month in Philadelphia, Ryan has crisscrossed the country holding book events and speeches to tout "The Way Forward."

In Chicago, he had his first public event with Mitt Romney, who chose Ryan as his running mate in 2012.

Because Ryan is seen as a 2016 contender, his book will be seen as a gauge of his popularity heading into the national contest.

When former Secretary of State Hillary Clinton published her latest memoir, "Hard Choices," earlier this year, a great deal of attention was focused on how many books she sold.

Although Ryan outsold Clinton last week – 6,266 to 3,910 – the former first lady has sold 231,254 copies overall, according to Nielsen. Clinton's memoir also sold over 85,000 copes in its first week.

Clinton's book landed atop the New York Times bestseller list when it was released in June, but her sales were considered poor because of the sizable advance she received, the attention around the book rollout and the fact her publisher reportedly ordered 1 million first edition copies.

CNN reached out to a Ryan representative for comment but did not hear back.


Filed under: 2016 • Paul Ryan
soundoff (67 Responses)
  1. Marie MD

    Oh please that's a surprise? Even his disgusting love fest with the twit didn't help.
    Who wants to hear from the guy who's family milked the same system he now wants to deny to the poor and the middle class.
    He would be better off going to another soup kitchen and pretend not only that he cares, which he doesn't, but really clean some dirty pots.
    He's looking a bit worn out. Too much traveling for nothing. Who's paying for his trips?

    August 27, 2014 12:43 pm at 12:43 pm |
  2. Luc

    should have his wife out there peddling them

    August 27, 2014 12:46 pm at 12:46 pm |
  3. salty dog

    No one wanting to listen to Paul Ryan isn't exactly news, but, too damn funny!!!

    August 27, 2014 12:48 pm at 12:48 pm |
  4. sonny chapman

    Silence-Rand Paul is hanging tough. But he's just a Born Rich, Know It All ,whose Grand Visions haven't caught up with his Life Experiences yet.

    August 27, 2014 12:52 pm at 12:52 pm |
  5. Rudy NYC

    "He would be better off going to another soup kitchen and pretend not only that he cares, which he doesn't, but really clean some dirty pots."
    ------------------
    My favorite Ryan tall tale was when he spoke about his working through college. He said that he worked at McDonald's "waiting on tables". Ever see a waitress at McDonald's "waiting on tables"? I haven't. He reminisced about being fascinated by the "big Hobart" commercial dishwashing machine they "had in the back." I have never seen washable dishes or flatware at McDonalds, just plastic, foam, cardboard, and now paper.

    August 27, 2014 12:53 pm at 12:53 pm |
  6. Lynda/Minnesota

    "Glass houses, Lynda. Glass houses...."

    Oh, I don't know, tom. I don't bait folks to get a reaction from them and then get all surprised and googly-eyed by their reaction.

    But, yeah. I'll give you the last word by agreeing with you: glass houses aren't worth throwing stones at. The glass breakage can create more damage to oneself than one anticipates after the first stone was thrown and glass starts flying every which way.

    August 27, 2014 12:54 pm at 12:54 pm |
  7. excuse my rant

    Rudy NYC
    "He would be better off going to another soup kitchen and pretend not only that he cares, which he doesn't, but really clean some dirty pots."
    ------
    My favorite Ryan tall tale was when he spoke about his working through college. He said that he worked at McDonald's "waiting on tables". Ever see a waitress at McDonald's "waiting on tables"? I haven't. He reminisced about being fascinated by the "big Hobart" commercial dishwashing machine they "had in the back." I have never seen washable dishes or flatware at McDonalds, just plastic, foam, cardboard, and now paper.
    ______________________________
    My favorite is his claim to a sub 3 hour marathon time.

    August 27, 2014 01:11 pm at 1:11 pm |
  8. Thomas

    This is America , we want celebrity , maybe if Paul had a boob job and learned to dance ?

    Going duck hunting in camo gear is not enough anymore !

    August 27, 2014 01:12 pm at 1:12 pm |
  9. Sniffit

    "Dar, when the suspect is armed, police should not aim for the feet. However, what if the suspect is unarmed and more than 25 feet away from the officer?"

    Then they shouldn't be shooting in the first place. Can you come up with a scenario in which the suspect is that far away and unarmed and the cop (or someone else) is in immediate and imminent danger of being killed or maimed?

    Keep in mind, that's the standard, not that the officer is in "imminent danger of being disobeyed," which appears to be the standard they try to operate under in St. Louis.

    August 27, 2014 01:19 pm at 1:19 pm |
  10. Ol' Yeller

    "Because Ryan is seen as a 2016 contender, his book will be seen as a gauge of his popularity heading into the national contest"

    You have been measured, weighed, and have came up wanting.

    August 27, 2014 01:19 pm at 1:19 pm |
  11. Lynda/Minnesota

    "My favorite is his claim to a sub 3 hour marathon time."

    My favorite is the photo op of kissing the fish he caught from a major lake here in Minnesota (of which he got the name of the lake wrong).

    August 27, 2014 01:19 pm at 1:19 pm |
  12. logic is toxic

    It should be a disqualification in running for public office, if your spouse is a lobbyist.

    August 27, 2014 01:20 pm at 1:20 pm |
  13. Rudy NYC

    Tone

    America should not be a democracy because of illiterate voters especially those who voted for Ryan, a man who want to basically take America to the same cliff that the President pulled us away from. This time ryan want to push us over.Why will any man or woman of retirement age want to vote against their own retirement, and healthcare? beats the hell out of me.
    ------------------–
    I think they do it because of envy, and the hope that someday they will "make it", so they want to keep "The Golden Path" wide open for their own arrival.

    August 27, 2014 01:21 pm at 1:21 pm |
  14. aaron

    He should have added some details about his relationship with the black lady that was his fiancé. That would've boosted sales. Doubtful that he's willing to take the loss of voting supporters though with those details those.

    August 27, 2014 01:27 pm at 1:27 pm |
  15. Sniffit

    "maybe if Paul had a boob job"

    The boob on top of his shoulders definitely does not need any further inflating.

    August 27, 2014 01:28 pm at 1:28 pm |
  16. Tone

    Rudy NYC

    Tone

    America should not be a democracy because of illiterate voters especially those who voted for Ryan, a man who want to basically take America to the same cliff that the President pulled us away from. This time ryan want to push us over.Why will any man or woman of retirement age want to vote against their own retirement, and healthcare? beats the hell out of me.
    ------–
    I think they do it because of envy, and the hope that someday they will "make it", so they want to keep "The Golden Path" wide open for their own arrival.

    You are spot on. that is why i come to this blog for some answers thank you

    August 27, 2014 01:28 pm at 1:28 pm |
  17. Rudy NYC

    excuse my rant

    Rudy NYC
    "He would be better off going to another soup kitchen and pretend not only that he cares, which he doesn't, but really clean some dirty pots."
    --
    My favorite Ryan tall tale was when he spoke about his working through college. He said that he worked at McDonald's "waiting on tables". Ever see a waitress at McDonald's "waiting on tables"? I haven't. He reminisced about being fascinated by the "big Hobart" commercial dishwashing machine they "had in the back." I have never seen washable dishes or flatware at McDonalds, just plastic, foam, cardboard, and now paper.
    ______________________________
    My favorite is his claim to a sub 3 hour marathon time.
    ================================================
    That one was pretty good, too. My favorite Paul Ryan line of all time isn't even a lie. It's one where he told the truth. Shortly after being named VP nominee, but before the convention, Ryan was interviewed by the major news networks.

    He was asked a question about his highly touted "Ryan Plan" and his claims that it would reduce debt faster than what Pres. Obama's proposal would do. The question went something like this, "The CBO has scored your budget as not balancing the annual deficit for at least 30 years, while Pres. Obama's budget is said to balance after 10 years. What would the national debt be after those 30+ years before your annual budget even balances?"

    Ryan replied, "I don't know. I haven't run the numbers, yet."

    August 27, 2014 01:29 pm at 1:29 pm |
  18. Dutch/Bad Newz, VA - Take Back the House

    He better call some of his 53% buddies

    August 27, 2014 01:30 pm at 1:30 pm |
  19. tom l

    I'm wondering why Rudy chose to reply to one of my posts incessantly yet when he asked me a direct question and answered him (and I was looking for a response from him) he chose to ignore that. I guess it wasn't the answer you wanted because it proved that I am absolutely someone with positions on both sides whereas you only have positions entirely on one side which ruins your claim that I am the extremist and actually proves that you are the extremist.

    August 27, 2014 01:40 pm at 1:40 pm |
  20. tom l

    Lynda/Minnesota

    "Glass houses, Lynda. Glass houses...."

    Oh, I don't know, tom. I don't bait folks to get a reaction from them and then get all surprised and googly-eyed by their reaction.

    But, yeah. I'll give you the last word by agreeing with you: glass houses aren't worth throwing stones at. The glass breakage can create more damage to oneself than one anticipates after the first stone was thrown and glass starts flying every which way.

    =====

    Most passive aggressive person I have ever met. I thought you said you were going to give me the last word. So then why did you take the last word?

    August 27, 2014 01:41 pm at 1:41 pm |
  21. tom l

    Sniffit says:
    August 27, 2014 10:01 am at 10:01 am
    “Uh, the defense department program GIVES the surplus equipment away. The police don’t pay for it. ”

    Actually, I think they do pay for some of it. Regardless, they have to divert funds to upkeep, repair and maintenance once they have the excessive equipment, so any way you slice it, it’s still an expense they were incurring instead of buying dash-cams etc.

    ====

    This was Sniffit's comment that Rudy is trying to pin on me. Sniffit is the one who gave inaccurate information and when Ol' Yeller demonstrated that I was incorrect on a post responding to it, I agreed that I was incorrect. You are very low man, Rudy. This is why people call you a liar.

    August 27, 2014 01:43 pm at 1:43 pm |
  22. Gurgyl

    -these so-called red states, green states, pink states, yellow states better EXPAND MEDICARE. If you have guts ask to expand. Drive these republican trash away. Let it float in Pacific Ocean.

    August 27, 2014 01:47 pm at 1:47 pm |
  23. Rudy NYC

    tom l

    I'm wondering why Rudy chose to reply to one of my posts incessantly yet when he asked me a direct question and answered him (and I was looking for a response from him) he chose to ignore that. I guess it wasn't the answer you wanted because it proved that I am absolutely someone with positions on both sides whereas you only have positions entirely on one side which ruins your claim that I am the extremist and actually proves that you are the extremist.
    ------------------–
    My reply was moderated today, and I had answered your question yesterday. I suppose you must have missed it. So, I guess that it was that other "Tom", with a capital "T", who had replied to it by completely mischaracterizing what I had written about amnesty for immigrants.

    August 27, 2014 02:01 pm at 2:01 pm |
  24. Sean

    I guess most American don't care what a failed vice presidential candidate who couldn't even win his home state has to say. Imagine that.

    August 27, 2014 02:04 pm at 2:04 pm |
  25. Maybe

    Maybe it's not selling because it wasn't marketed as the "Joke" book that it is. Or because the "Joke" would be on the old, sick, poor, non-white, non-Christian, female, and gay people. Hmmm.

    August 27, 2014 02:05 pm at 2:05 pm |
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