The secret weapon of Iowa Democrats: Obamadale
September 22nd, 2014
09:58 AM ET
2 years ago

The secret weapon of Iowa Democrats: Obamadale

For a small band of supercharged Democratic organizers, the pleasant Des Moines neighborhood of Beaverdale goes by another name: Obamadale.

The moniker was bestowed three years ago by a motley crew of Democrats who first met as strangers over martinis at a local restaurant in the early days of President Obama's re-election bid, brought together under the aegis of the "neighborhood team" model that defined the campaign's bottom-up volunteer structure.

Led by Kimberley Boggus, a bubbly 33-year-old nursing student, and Sam Reno, a 42-year-old no-nonsense construction crew supervisor, the platoon of volunteers eventually managed to turn out more than 700 Democrats to their local caucus precinct on a chilly January night in 2012 - and that was for an uncontested race overwhelmingly won by Obama. By November, in another show of force, "we turned out 87 percent of the Democratic voters in Beaverdale," Boggus recalled with evident pride.

After the campaign, Obama's behemoth political organization became Organizing For America (OFA), but the group has struggled to maintain a coherent identity outside the president's campaigns.

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Filed under: 2014 • 2016 • OFA
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