August 4th, 2010
05:00 AM ET
4 years ago

Location social network Gowalla launches campaign tool kit

Gowalla stamps which can be obtained when checking into a political rally or event.
Gowalla stamps which can be obtained when checking into a political rally or event.

(CNN) - Political candidates crisscrossing their districts and states will be able to check in Wednesday morning for the first time on Gowalla, a location based social network that shares with followers a user's location when they "check in" on a smart phone.

Independent Gov. Charlie Crist of Florida, Republican Gov. Rick Perry of Texas, and Arizona Republican congressional candidate Jim Ward are the first to sign up for a new set of tools Gowalla has designed specifically for the campaign trail.

"An interesting historical record emerges when candidates are actively checking in at town halls, campaign events or dinners to shake hands," CEO and co-founder of Gowalla Josh Williams told CNN. "There is definitely an authenticity that comes with that."

The new features will allow campaigns to create events on Gowalla that supporters can check in to and receive a campaign stamp with the candidate's logo. Usually when a user checks into a location, they receive a generic stamp for their virtual passport.

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Filed under: 2010 • Gowalla • Social Networking