(CNN) - Republican Colorado Senate candidate Jane Norton is seizing on opponent Ken Buck's now-infamous "high heels comment," launching a new ad Friday saying Buck's off-color remark shows "he'd fit right in" to the culture of Washington.
The ad – which was previewed by the campaign on YouTube Thursday - was quickly cut after a video surfaced showing Buck telling voters they should support him "because I do not wear high heels."
The comment, clearly made in jest, drew roaring laughter from the crowd though was quickly criticized by Democrats and Norton supporters as being inappropriate. But a spokesman for Buck says the gender issue is one Norton herself has repeatedly raised.
"The Norton campaign wants gender politics to be an issue in this campaign. They are the ones who have talked about it," spokesman Owen Loftus said.