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TOPICS: Attitudes toward Latinos.

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A new voter registers at a Democratic Party booth in September in Denver, Colorado.

WASHINGTON (CNN) - Si se puede.

Translation: Yes we can.

It was a common phrase used by Barack Obama and John McCain on the campaign trail this year as they tried to increase their outreach to Latino voters - an influential voting bloc.

But clearly, based on exit polling, those voters overwhelmingly said 'si se puede' for the Illinois senator. Latinos supported Obama 67 percent to 30 percent for McCain.

Obama did well with Latinos because they appear to disapprove of President Bush's job performance more than the rest of the country, said Bill Schneider, CNN senior political analyst.

About 80 percent of Latinos gave Bush negative marks, while 72 percent of all Americans do, exit polling showed.

The question remains: Did Latinos flock to Obama's message of change or did they simply leave the beleaguered Republican Party?

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A new poll out Thursday shows strong support for Sen. Barack Obama among Latinos.

WASHINGTON (CNN) - A new poll released Thursday shows overwhelming support from Latinos for Sen. Barack Obama over Sen. John McCain.

Obama's approval rating with registered Latino voters, the nationwide Pew Hispanic Center poll found, is at 66 percent versus 23 percent favoring McCain.

Obama's "strong showing in this survey represents a sharp reversal in his fortunes from the primaries, when Obama lost the Latino vote to Hillary Clinton by a margin of nearly 2-to-1," according to Pew Hispanic Center associate director Mark Hugo Lopez.

Obama's favorability among Latinos is slightly up from a Gallup Poll summary of surveys taken in May, which showed Obama with 62 percent of Latino voters nationwide, compared with 29 percent for McCain.

"He now appears to be even more popular than Hillary Clinton among Latinos," Lopez said.

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Sen. Barack Obama looks to win over Latino voters before November.

WASHINGTON (CNN) - Sen. Barack Obama, the Democratic Party's presumptive nominee for president, is looking to shore up support - especially from Latinos.

During the primaries on Super Tuesday, he received only 35 percent of Latinos' vote, while former rival Sen. Hilary Clinton's received 63 percent.

"There really wasn't an opportunity for Barack Obama to introduce himself to Latino voters.

"He needs to get out there and do that and he needs to listen to Latino voters and understand what they care about," said Arturo Vargas, of the National Association of Latino Elected and Appointed Officials.

WATCH: The debate over immigration

Obama has supported President Bush-backed immigration legislation, which would have increased funding and improved border security technology, improved enforcement of existing laws, and provided a legal path to citizenship for some illegal immigrants.

The Illinois senator also voted to authorize construction of a 700-mile fence along the U.S.-Mexican border.

The Obama campaign said in a statement: "It's not that we will grant citizenship, but we strongly support requiring them to legalize their status and allowing them to earn their right to commit to this country and eventually become citizens."

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