(CNN) – On the eve of the Massachusetts special election Tuesday to replace the late Sen. Edward Kennedy, the Republican candidate has dramatically more followers on social networks than the Democratic candidate.
As of Monday morning, Republican Scott Brown has 76,538 fans on his Facebook page. With polls opening in less than 24 hours, Democrat Martha Coakley has 14,441 fans.
On Twitter, Brown has 10,187 followers compared to Coakley's 3,514 followers. The total uploaded views for Brown's YouTube videos are 578,271 versus 51,173 for Coakley.
Last Friday, CNN asked the Coakley campaign why they were not running any Google ads, compared to the Brown campaign which has shown an aggressive strategy for advertising on the popular search engine. Campaign spokesperson Alex Zaroulis responded in an e-mail that they were focusing on social networks: "We are running an aggressive online campaign – from the blogosphere to e-mail to facebook and twitter."
Washington (CNN) - Type "Martha Coakley" in the Google search engine and chances are an advertisement will appear asking for volunteers to campaign this weekend for her opponent Scott Brown.
This is not by accident.
Heading into the final days of the Massachusetts special election to replace the late Sen. Edward Kennedy, Brown has flooded all of Google's properties with ads, while Coakley's campaign has placed none.
With more than a billion searches a day, Google is the world's top search engine.
The Democrat Coakley faces the Republican Brown in Tuesday's election.
"Scott Brown has run what you'd call a model campaign online, using Google AdWords text ads to direct people searching for him and for Coakley to his campaign website," Google spokesman Galen Panger said.
Brown's campaign is not only placing Google AdWords, but taking it one step further, launching a "Google Network blast." This, according to Panger, "allows a campaign to 'flood the airwaves' online at key moments of a campaign, and put their image ads on Web sites all over the web for a particular location."
The Coakley campaign does not deny their lack of a Google strategy, instead focusing on social networks.
"We are running an aggressive online campaign – from the blogosphere to e-mail to facebook and twitter," campaign spokesperson Alex Zaroulis said in an e-mail. "Social media has been a great tool for us to communicate with our supporters and with voters and reach out to people about Martha's work as Attorney General protecting families and holding banks and insurance companies accountable."
WASHINGTON (CNN) –The conversation on Twitter Tuesday is, unsurprisingly, about the election. The trending topic list on Twitter, that reflects what words or phrases are being used the most, show "Election Day," "#VoteNoOn1," "Vote" and "Maine" taking the top spots.
There are plenty of other hashtags being used to keep track of conversations and topics surrounding the election. One hashtag gaining traction in New Jersey primarily is "#Voterfraud." This is being used to track irregularities in the polls. National youth organizations including Rock the Vote, Campus Progress, the Energy Action Coalition, Iraq and Afghanistan Veterans of America, and the United States Student Association, are coming together Tuesday on Twitter. Using the hashtag "#1yrlater," the organizations and their followers are tweeting about issues important to them and how the Obama administration is doing one year later.
Of course, the candidates are also tweeting. Most tweets are focused on drumming up the vote. Mike Bloomberg's Twitter account notified followers on Monday that he will personally be sending out tweets Election Day. In New Jersey, Jon Corzine and Chris Christie have been active tweeters throughout the election as well, known for taking shots at each other in 140 characters. (To follow all the candidates on Twitter, follow the @CNNPolitics Twitter List).
Crimson Hexagon ran an analysis of the conversation occurring on Twitter, as well as on blog posts and forum threads about the House race in New York's 23rd congressional. The company, which monitors the conversation occurring online, looked at at 31,000 tweets, blogs and forums from October 22 to November 2 and found that the most animated and vocal conversation came from supporters of Hoffman and if the online community did discuss Scozzafva, it was negative. Crimson Hexagon Executive Melyssa Plunkett-Gomez says that her analysis shows that "the liberal bloggers did not use this race as their platform."
(CNN) - The Democratic National Committee is taking fresh aim at Sarah Palin, encouraging supporters to attack the former Alaska governor on Facebook in order to "debunk her lies."
In an e-mail to supporters, and on a new Web site, the DNC asks supporters to call out Palin when she uses Facebook to transmit what the committee says are falsehoods.
"The more we push back with the truth, the more Sarah Palin and others like her will have to think twice before they promote lies, and the less they'll be able to derail progress," DNC executive director Jen O'Malley Dillon wrote in the e-email.
Palin is the latest high-profile Republican to be targeted by the DNC in a campaign they've labeled "call 'em out." Other Republicans in the DNC's cross-hairs have included House Minority Leader John Boehner, Republican National Committee Chairman Michael Steele, and Minnesota Rep. Michele Bachmann.
WASHINGTON (CNN) - Sarah Palin has placed her resume on LinkedIn.
Known as the “Facebook for professionals,” LinkedIn is a social media site that displays more than 50 million people’s resumes and allows for virtual business networking for those interested in keeping in touch or finding a job. Palin’s resume includes her position as “Vice Presidential Candidate” for the 2008 election and goes back to 1992 where she was the Council Member for the Wasilla City Council.
LinkedIn lists years of employment as well; her profile says Palin was the governor of the State of Alaska for two years and seven months.
Palin also notes that she is interested in “Job inquiries, expertise requests, business deals, reference requests, and getting back in touch.”
Her 2008 running mate John McCain joined LinkedIn during the campaign to participate in “LinkedIn Answers,” a part of the site where people can ask questions and get answers from professionals. McCain asked, “What is the biggest challenge America faces?”
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WASHINGTON (CNN) - The National Republican Congressional Committee has removed a tweet Tuesday that linked to a video comparing House Speaker Nancy Pelosi with Adolf Hitler.
The tweet, sent out Tuesday morning on their official Twitter account, read: "Funny Video: Moonbattery: Hitler Reacts to ObamaCare Maneuvers http://bit.ly/2mOvZ7 #Pelosi". It comes the same day the NRCC released a petition on their site to "Fire Nancy Pelosi."
The tweet immediately drew strong criticism from the Democratic Congressional Campaign Committee. "House Republicans have gone way too far. The NRCC's despicable promotion of a video comparing Speaker Pelosi's effort to reform health insurance in America to Adolf Hitler's extermination of millions is a shocking new low that must be condemned," said DCCC spokeswoman Jennifer Crider. "Republican Leader John Boehner should order NRCC Chairman Pete Sessions to immediately remove this vile Tweet and apologize."
NRCC spokesman John Randall said Tuesday the group had made a mistake. "We obviously made an error in linking to this video and it has been taken down," said Randall.
This tweet comes on the heels of a controversial NRCC statement last week that called on Gen. Stanley McChrystal to "put [Pelosi] in her place" on the topic of Afghanistan.
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WASHINGTON (CNN) - The Republican National Committee debuted its newly redesigned online portal GOP.com Tuesday - but not without a few technical headaches, including some that left the site completely unavailable for parts of the day.
“Due to a high volume of web traffic, our new website experienced a few technical difficulties, but we are working out the glitches to bring it back to full working order,” the RNC's Director of Media Affairs LeRoy Coleman said in an e-mail to CNN.
The new version of GOP.com, which prominently features images of women and ethnic and racial minorities, plugs the party's involvement in social networking sites. A section on the homepage allows users to see posts on the GOP's Facebook page, where roughly 93,000 people have connected with the RNC. From the new site, users can also view the RNC's Twitter feed along with YouTube videos and a flickr slideshow.
The party says new site will also act as a Web platform that will play host to applications which the party is encouraging conservative online activists to build for the site. It also hosts eight new blogs, including a blog written by Steele, entitled "What up?"
"The Internet has been around for awhile, now," Steele writes in his first blog post on the revamped site. "Today, I want to begin to better connect with Republicans everywhere."
But not all Republicans are happy with the new approach, as the site faced some early criticism from conservatives. A blog post on the conservative portal townhall.com called GOP.com a "(Red) Hot Mess" and "downright embarrassing."
The official Barack Obama Twitter account after the announcement of his Nobel Peace Prize award.
(Photo Credit: Twitter.com)
A screengrab of Barack Obama's Twitter account (run by Organizing for America, President Obama's political arm which is now operated out of the Democratic National Committee), echoes the word that, according to Twitter, most Americans have on their mind: humbled. The other two words that quickly rose on Twitter's Trending Topic list, which reflects what is drawing the most discussion on Twitter right now are "Nobel" and "President Obama."
Since taking office, the Obama administration has been pushing for transparency in government and cabinet members have been revamping their Web and social media strategies accordingly.
"We'll see what opportunities arise," a Justice spokesperson told CNN on the strategy behind their accounts. "But the basic premise is it is a way to get our message to more people and that message can be received by people where they are online. They don't have to come to us, it can come to them."
The new Justice.gov incorporates a new blog and will have a regularly updated photo and video library (the old site had photos and videos, but were not updated on a regular basis).
The YouTube page currently has five videos explaining the role of the DOJ and the roles of the attorney general, associate AG and deputy AG. Moving forward, the site will feature press conferences, speeches and public service announcements. The Facebook and MySpace pages will act as a clearing house for all the social media the DOJ is pushing. @TheJusticeDept on Twitter will be an informative and educational hub pointing to breaking news, information, quotes form the attorney general, notes from high profile events, and links to new content.
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WASHINGTON (CNN) – Secretary of Commerce Gary Locke has become the third Cabinet Member in the Obama administration to join Twitter, the microblogging social network. He joined yesterday to help promote Commerce and also keep in touch with American entrepreneurs.
"It's important that the Department of Commerce regularly communicates with American businesses and entrepreneurs to help them translate new ideas into economic growth," Locke told CNN. "Innovation is going to be the key to our long-term economic growth, and we need to embrace new ways of communicating with small businesses and entrepreneurs."
Locke announced his intentions to join Twitter yesterday in a speech delivered at the Inc. 500 / 5000 Conference, geared towards small business owners and entrepreneurs. The secretary noted he recently met with technology entrepreneurs at the White House and wanted to keep connected.
"I will start Tweeting regularly on innovation and entrepreneurship issues and look forward to hearing your thoughts on them," he said.
While the White House keeps a regularly updated Twitter account, the other two cabinet members on Twitter are Transportation Secretary Ray LaHood (@raylahood) and Labor Secretary Hilda Solis (@hildasolisdol).
You can follow Sec. Locke on Twitter @seclocke.