White House to begin Obamacare March Madness Monday
March 16th, 2014
06:52 PM ET
10 months ago

White House to begin Obamacare March Madness Monday

Washington (CNN) - As hoop heads across the country prepare for the Big Dance, President Barack Obama's administration is banking on a new March Madness-focused campaign to help boost Obamacare enrollment.

To coincide with the start of NCAA basketball tournament, a White House official says the administration is launching an all-encompassing push around the annual basketball bonanza that will feature athletes, coaches, and others, in hopes of spurring more Americans to sign up for health care before the March 31 deadline.

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