WASHINGTON (CNN) - The week after singing in Spanish on a radio show, Illinois Sen. Barack Obama continued to practice his bilingual skills Wednesday in a radio ad geared toward Nevada's Hispanic community.
"I'm Barack Obama, and I approve this message," Obama said in Spanish in the ad.
The ad features a man and a woman praising Obama, saying he is a "Christian man" and a "leader who fights for the rights of everyone."
"As a son of a foreign father who came to this country looking for a better life, Barack Obama learned that differences do not divide but rather enrich," the man said in the ad.
Obama has already targeted the large Hispanic voting bloc in Nevada with a grassroots effort that includes door-knocking, literature drops and phone-banking in Spanish, according to his campaign.
“We have a lot of work to do, but I am confident that together we can bring change to this country by continuing to stand up for comprehensive immigration reform, fighting for more affordable health care and committing ourselves to equipping the next generation of Latino leaders with the educational tools essential for success,” Obama said in a statement.
The ad started running on Wednesday in radio markets in Las Vegas and Reno.
- CNN Associate Producer Lauren Kornreich