[cnn-photo-caption image= http://i.l.cnn.net/cnn/2008/images/01/11/art.romneyad.cnn.jpg caption="Romney is playing up his ties to Michigan in a new ad."]
WASHINGTON (CNN) - Republican Mitt Romney launched a new ad in Michigan Friday in which he plays up his ties to the state and pledges to turn around its flailing economy.
"I grew up in Michigan when Michigan was the pride of America," Romney, whose father once served as governor of the state, says in the new 30-second spot called "Pride of America."
"It breaks my heart to see us in a one-state recession," Romney continues. "We can change that. We need new leaders with the experience and energy to turn us around."
The former Massachusetts governor is hoping his personal connections to Michigan and his upbeat economic message will deliver him a much needed win in the state's primary next Tuesday. His campaign recently announced it was pulling its paid media in other early-voting states and focusing its remaining resources there. This is the latest recent spot to emphasize Romney’s Michigan connections.
Recent polls suggest he is locked in a tight battle with John McCain and Mike Huckabee for the top spot in that race.
- CNN Ticker Producer Alexander Mooney