[cnn-photo-caption image= http://i.l.cnn.net/cnn/2008/images/01/16/art.rudyfla.ap.jpg caption="Giuliani is banking on a Florida win."]
WASHINGTON (CNN) - Republican Rudy Giuliani is launching a new ad in Florida Wednesday that touts his fiscal record as mayor.
The former New York mayor has said he is committed to his strategy of focusing most of his efforts on winning that state’s Republican primary.
In the new 30-second spot, an announcer declares Giuliani knows how to fix "taxes, insurance, housing, and wasteful spending."
The ad is part of his continued plan to base his candidacy on winning the Florida's GOP primary on January 29 - a strategy that has come under criticism following Giuliani's poor performances in all of the early nominating contests to date.
But following a sixth-place showing in Michigan Tuesday night - he garnered half as many votes as Texas Rep. Ron Paul and only seven thousand more votes than "uncommitted" - the Giuliani campaign insisted their strategy is working as planned, considering the front-runner mantle is up for grabs.
“The race remains fluid and competitive, [and] our strategy remains on track," Giuliani spokeswoman Maria Comella said. "Rudy is going to continue to campaign aggressively in Florida and after the energy we’ve seen on the trail this past week, we’re confident that we’ll be successful on the 29th.”
- CNN Ticker Producer Alexander Mooney