January 17th, 2008
01:00 PM ET
15 years ago

Romney, Giuliani release dueling ads in Florida

[cnn-photo-caption image= http://i.l.cnn.net/cnn/2008/images/01/17/art.romneygiulianiad.cnn.jpg caption=" Giuliani's new Florida ad includes a quote from Romney."]

WASHINGTON (CNN) - Republican Mitt Romney launched a new ad in Florida Thursday that showcases the former Massachusetts governor's newly-embraced change theme.

Rudy Giuliani also put up a new ad in the state Thursday that touts praise from several conservatives on his tax record. The 30-second spot, “Quotes”, even includes a line from Romney praising the former New York City mayor: "Mayor Giuliani has a great record on cutting taxes."

In Romney’s new 30-second spot, “Chairs”, he tells viewers that "I keep hearing the same thing, that Washington is broken."

"If you send the same people back to Washington just to sit in different chairs, nothing will happen," he continues. "I will change Washington. I will take it apart and put it back together. I know how to bring change."

The new ad is a clear sign Romney plans to fight for Florida - a state where rival Giuliani has focused most of his campaign resources. In an interview over the weekend, the former mayor said a win in the state was critical to his presidential chances.

Although Giuliani has staked his White House bid almost entirely on Florida's January 29 primary, Romney has significantly outspent him in television advertising there.

According to an analysis from TNS Media Intelligence/CMAG, CNN's consultant on television campaign advertising, Romney has spent close to $3 million on 3,500 spots in Florida while Giuliani has spent roughly $2 million on 2,100 spots. No other candidate has gone up with advertising there.

Recent polls out of Florida suggest a tight four-way battle for the top spot between Giuliani, Romney, Mike Huckabee, and John McCain.

- CNN Ticker Producer Alexander Mooney

Filed under: Florida • Presidential Candidates
soundoff (42 Responses)
  1. Duncan, Richmond, VA

    Right on 'Surrealist, Fort Myers, FL' I totally agree. Sarbane's Oxley was another il-thought out law with no funding and no thought to the cost to US companies. It ended up costing billions of dollars and causing the problems we now see...

    ... but, to scrap it at this point would be idiotic.

    January 17, 2008 05:57 pm at 5:57 pm |
  2. David

    Secede Florida, Secede!

    January 17, 2008 06:10 pm at 6:10 pm |
  3. Phil San Filippo, San Diego, Ca

    You can't stop companies from going overseas to exploit cheap labor unless you take a communist stance as China does with her people...is that what we want? NO! BUT you can limit trade from a country if they don't buy your goods equally. The problem is that the politicians and economists are saying we'll pay MORE for American made goods or for our produce picked by migrant workers or it may affect diplomatic ties.....so what! Think like a Nationalist or risk losing the American identity forever.

    January 17, 2008 06:32 pm at 6:32 pm |
  4. Wong of Steel

    Giuliani rules! Presidente babes! All this fools who decry his strategy would be the same bimbos who said it was impossible to prosecute mobsters with the RICOH statute and impossible to Republcinaize NYC govt. LOL!

    January 17, 2008 06:54 pm at 6:54 pm |
  5. linda

    I can't think of any one that is more presidential than Romney. I agree with Doug that Romney does have the brain, the experience, the leadership, the vision for this country and the moral as well. Other candidates may have one or two of the qualities, but Romney has all of the qualities to be the president. Nevada and south Carolina, be smart, choose Romney.

    January 17, 2008 09:00 pm at 9:00 pm |
  6. steve wilmington

    Giuliani loves illegals. Florida Republicans hate illegals. Guiliani will lose.
    It is that simple. Just watch.

    January 17, 2008 09:05 pm at 9:05 pm |
  7. james

    my my, such vitrial !!! until rudy decided on a very unorthodoxed method of campaigning he was easily the front runner !! for 8 years in new york, he brought down crime, abortion rates, taxes and evicted all (porn) from the streets of nyc... he was involved in the worst tragedy in the history of this country and until he was running for president, a majority of the country thought he did a great job, until certain fireman and policeman(all of left-wing descent) started smearing, gee, surprising !! it is very easy to second guess someone ,when those doing the second guessing have no clue as to what actually happened!!! 80% of the uniformed men like giuliani and 20% dont...they have their opinions on the issue and its up to you or i to decide which one we believe>>>if you are a mccain supporter, then you believe the 20%, if you are a giuliani supporter, then you believe the 80%.. i, being neutral, tend to use, as a judge, what the majority of the people thought for the majority of the time during and after his tenure as mayor>>>>spinning makes you dizzy and sheep are followers..so, if you are a spinning sheep, then you tend to follow someone different depending on who speaks to you last...this means that you actually dont have any strong convictions to begin with.. YOU vote for the candidate of your choice because you agree with him on issues (at least thats what i thought)..the excusefor not voting for someone because they have something negative in their past is poppycock...if you want to start digging in closets, then you will stay home on election day....momentum voting is only for the feebleminded (oh,oh,oh i agree with romney on all the issues, but mccain won in a state the size of the louisiana superdome, so i am goin to vote for mccain) !!!! o my goodness !!! the lights arent bright enough, the wattage is dim

    January 17, 2008 09:19 pm at 9:19 pm |
  8. Chris, Charlotte, NC

    Doug, no offense, but you're living in dreamland if you think that Massachusetts will ever vote for a Republican for president. That would be like Utah voting for a Democrat for president.

    January 17, 2008 09:52 pm at 9:52 pm |
  9. Rick Anderson

    Trying to offer an alternative caption to old man at Guliania rally that says I am for Rudy. Shown on TV was I knew Lincoln etc etc, Mine is "Is This The LIne For The New Valentino Movie?

    January 17, 2008 10:44 pm at 10:44 pm |
  10. Tom, NY

    Google "Bernie Kerik"

    January 18, 2008 02:05 am at 2:05 am |
  11. charlotte

    Italian- American Giuliani, supports electronic monitoringof the border, Hummmmm wonder why?

    January 18, 2008 08:01 am at 8:01 am |
  12. S.B. Stein E.B. NJ

    How well did either one of these men deal with the representative bodies (Rudy with city council and Mitt with Mass legislature)? I have heard that there were some heat fights between Rudy and the city council. I don't know about Mitt, but I suspect that there were some fights. How did these men behave in public about various issues.

    January 18, 2008 09:36 am at 9:36 am |
  13. Simon Morganstern

    Mr. Romney has stated many times that he is not a casual member of the Church of Latter Day Saints. He has described himself as "NOT a cafeteria Mormon," meaning he stands by all of the official teachings of his church.

    Not only was Romney a dedicated missionary for the church for two years, he has also served in the official capacity of a bishop of the LDS church. He is also directly related to one of the first twelve apostles who founded the church along with the first prophet Mr. Joseph Smith.

    Of course, this does not disqualify him for any office, but any voter should consider this information as part of Mr. Romney's platform. This is not a smear, these are simply facts.

    I do not believe the official teachings of the LDS church are healthy for America despite Mr. Romney's economic acumen.

    Therefore, supporting Mr. Romney in this election would be a mistake in my opinion.

    I hope none of this information has offended any reader, and I do apologize to any member of the LDS church who interprets this as an attack. This is not an attack but I do think this information should be more widely known along with Mr. Romney's campaign as I do think it is relevant to voters in this country.

    Personally, I will be voting either for Mr. Obama or Mr. McCain.

    January 18, 2008 10:48 am at 10:48 am |
  14. K. Wilkinson

    Romney is the clear choice between the two. I hope that Florida will do the right thing and cast their vote for Romney!

    Romney is obviously the most capable and experienced of the two. He has shown his leadership skills over and over. He succeeds at everything that he touches.


    January 18, 2008 11:00 am at 11:00 am |
  15. Teacher

    Please tell me why my posts are in moderation for days and days.Am I the only one ?

    January 18, 2008 12:11 pm at 12:11 pm |
  16. marko

    This is who we need someone who took a city that was a disaster and made it one of the best city's in the world and saved it and he is a hero and he can change the world that is a "Positive" change and he will make America a better place as well as the world!!

    January 19, 2008 06:51 pm at 6:51 pm |
  17. sage

    Congrats to Joe Crandall- he gets it!!!!!!!

    The Giuliani juggernaut terrifies the Democrats & the Media, much as Reagan did, because both Giuliani and Reagan are beholden to nobody..................

    Chutzpah is what it took to transform NYC, they said it couldn't be done.....

    Now then, do the American people have the backbone to put Giuliani in the Whitehouse???? OR will they choose a pathetic "yes man"?

    The choice is ours...........

    January 20, 2008 03:26 pm at 3:26 pm |
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