[cnn-photo-caption image= http://i.l.cnn.net/cnn/2008/POLITICS/01/22/roland.martin/art.martin.cnn.jpg caption="Roland S. Martin says that in some respects, there's a blackout when it comes to talking to white voters."](CNN) - Ever since we got into the thick of the presidential race, reporters, anchors, pundits, columnists and writers have spent a considerable amount of time on the fact that nearly 50 percent of the people who will vote in the South Carolina primary are black.
Considering you have a black male candidate - he's really half white (mom) and half Kenyan (dad), but identifies himself as African-American - and a white woman - who is the wife of a former president beloved by black folks - leading the pack for the Democratic nomination, everyone has been waiting to see how this fight will turn out.
But for the life of me, I don't understand - and have been literally screaming this fact on CNN, on my Chicago, Illinois, radio show and on every possible platform I have - how we can focus on blacks making up nearly 50 percent of the voters, and absolutely, positively, unequivocally ignore the other 50 percent!
Note: Watch Roland Martin on CNN.com Live at 11:10 am ET Wednesday.