(CNN) - John McCain better get used to seeing AFL-CIO members at his campaign events.
The major labor organization launched a $53 million campaign Wednesday that takes direct aim at presumptive Republican presidential nominee and includes union protesters following him every step of the way as he campaigns for the White House.
"Everywhere John McCain goes in the coming months, union activists will be there to confront him on his economic positions and plans and demand that he speaks to working families' concerns," Karen Ackerman, the AFL-CIO's political director, said during a conference call.
The protests are part of a wide-ranging and unprecedented grassroots effort that will include mobilization efforts, direct mailings, e-mail, and a just-launched anti-McCain Web site.
The effort, called "McCain Revealed," aims to educate voters on the Arizona Republican senator's record, which the labor group says has been consistently anti-working families. It will consist of activity in 23 states and reach 13 million voters, Ackerman said.
“It’s clear that John McCain hopes to conduct his campaign without ever having to explain his economic priorities to working people,” Ackerman also said. “Public opinion polls show the economy is the top concern of voters, yet Sen. McCain has said very little about his economic positions and, as a result, working families know very little about where he stands on pocketbook concerns. That all changes today.”
A Republican National Committee spokesman called on both Barack Obama and Hillary Clinton to denounce the AFL-CIO's efforts, saying it would be consistent with both senators' denunciations of special interest groubs.
“The AFL-CIO’s campaign against John McCain clearly demonstrates their priorities lie in attack politics as opposed to focusing on American families," RNC spokesman Alex Conant said. "Voters looking for something new will find it in John McCain’s campaign to help working families – not the AFL-CIO’s partisan attacks"
The labor organization - consisting of 56 member unions - could not agree on a presidential candidate to endorse this cycle and has allowed each of its members to make individual endorsements. So far, Clinton edges out Obama among endorsements from AFL-CIO members.
- CNN Ticker Producer Alexander Mooney