April 27th, 2008
09:05 AM ET
14 years ago

In ad wars, Obama spends more but Clinton sets tempo

[cnn-photo-caption image= http://i.l.cnn.net/cnn/2008/POLITICS/04/27/ad.buys/art.clintonad.cnn.jpg caption="A Clinton ad on the economy mirrors a spot that aired in March."]
WASHINGTON (CNN) - When it comes to campaign commercials, Sens. Barack Obama and Hillary Clinton are going where no candidate has gone before.

Obama and Clinton have spent a combined $110 million on TV ads to this point; we've had a race that's literally gone on since last summer for ad spending," said Evan Tracey of TNS Media Intelligence/Campaign Media Analysis Group, CNN's consultants on campaign commercials.

"We're beyond what has been record spending in previous presidential nomination campaigns. John Kerry spent close to $20 million to get the nomination four years ago. Barack Obama's already approaching $70 million."

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soundoff (68 Responses)
  1. robert

    everthing that it takes is ok

    April 27, 2008 12:51 pm at 12:51 pm |
  2. Marc

    Ad wars are the future as more and more people become couch potatoes.

    April 27, 2008 12:54 pm at 12:54 pm |
  3. Spider

    "Obama spends more but Clinton sets tempo"

    Seems to describe the entire campaign.

    April 27, 2008 01:00 pm at 1:00 pm |
  4. NANCY

    What tempo would that be?
    I don't think she is setting any tempo but deceipt, negativity, and hot air.

    April 27, 2008 01:06 pm at 1:06 pm |
  5. ShannonL

    Isn't it great. Americans don't have enough money to feed their kids, yet our politicians spend hundreds of millions of dollars tearing each other down.

    How is that change?

    April 27, 2008 01:08 pm at 1:08 pm |
  6. Helen

    It's not good sign. Why Obama wastes so much money in order to get nomination? We have lived in the world for so many years. We all know win by AD is not good thing. I Wish Obama to quit. I vote for someone who speaks by action, not by AD. I vote for Hillary.

    April 27, 2008 01:15 pm at 1:15 pm |
  7. georgia

    Only because of increasing lies & pit bullish attack around smoke-screen non issues . When she's done detroying the Democratic party she'll probably defect BACK to the Republicans. Go Hillary.NOW !!!

    April 27, 2008 01:16 pm at 1:16 pm |
  8. Noah

    Sad that Obama spends all that money, but refuses to debate the issues. Hillary can win this election. Obama is avoiding the tough issues and relying on retoric and talking points from his surrogates.

    Donate to Hillary now, she will need the money for the general election.

    April 27, 2008 01:17 pm at 1:17 pm |
  9. John

    Come on. If Obama knows he's got this in the bag, why don't he just shut up and save up for McCain?

    April 27, 2008 01:19 pm at 1:19 pm |
  10. Sure

    Sounds like leadership to me.

    April 27, 2008 01:25 pm at 1:25 pm |
  11. kathy


    Paul vs Clinton
    Google it - very interesting

    April 27, 2008 01:26 pm at 1:26 pm |
  12. wyoming dem

    This is really out of control. There is so much more to do with all this money.....all spent to attack and bring the party down. That is one expensive red phone.

    April 27, 2008 01:29 pm at 1:29 pm |
  13. SamSunny

    Unfortunately, that tempo is extremely negative and confrontational. Sort of "Sleeze Politics." And unfortunately, one abound with half truths and outright fibs. Not the qualifications one wants for the leader of the Free World.

    April 27, 2008 01:32 pm at 1:32 pm |
  14. Ignorantbama

    I am looking forward to Obama supporters to call this ad negative.

    April 27, 2008 01:46 pm at 1:46 pm |
  15. Sarah Smith

    Ms Manipulative Botox FACE alienates ME more than McCain

    I am seeking SINCERITY

    and find it NOT in the CLINTON CAMP..

    Clinton is two faced forked toungue

    pathological liar... does NOT represent


    Hyenas be gone! you SCUM & scoundrels!

    We ,must take RESPONSIBILITY to FIX this world

    and SHE (THEY!) will just reign supreme in jocular sniping snobbery.

    April 27, 2008 01:48 pm at 1:48 pm |
  16. Sharon Minnesota

    She's so smart! Point out the other guy's failures with good hard hitting commercials like right now.

    As president, Ms. Clinton will give all of us more bang for the buck when she goes after the terrorists and anyone else who dares to threaten the USA.


    April 27, 2008 01:52 pm at 1:52 pm |
  17. Rosie

    The thing is the press has never said the truth.
    The truth is, Clinton and her supporters are racists.
    They are the supporters of Communists in the 70's not Obama.
    They (Clinton) have the radical anti-american views not Obama.
    They will never get my 'black vote', nor of my relatives or freinds.
    CNN, MSNBC, ABC, FOX and CBS have hated Obama since he began this campaign. They have all but came out and supported Clinton.

    April 27, 2008 02:05 pm at 2:05 pm |
  18. Ronald L. Betts

    Obama refuses to debate Hillary in Indiana even without a moderator that he say's will attack him. If he doesn't have the confidence to debate Hillary then how can he have the confidence to become President? The Obama people scream racism every chance they get. I will give you a true definition of racism. When Barack Obama got 92% of the black vote in Mississippi, that was true racism!! I would like a question put forth to each of these candidates and the question is: If the price of gas rose to $10.00 a gallon would you be willing to go to war over it? Or put another way, at what point would you go to war over oil? Would the economy have to come to a grinding halt and the country go into a depression? I am asking this question because it certainly looks like neither candidate is willing to allow the oil companies to drill on our own turf for the oil. If they are not willing to drill for it and we cannot afford to buy it then I see no other option but to go to war over it. I think this could be on the minds of a lot of Americans and we deserve an answer.

    April 27, 2008 02:07 pm at 2:07 pm |
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