April 27th, 2008
09:05 AM ET
14 years ago

In ad wars, Obama spends more but Clinton sets tempo

[cnn-photo-caption image= http://i.l.cnn.net/cnn/2008/POLITICS/04/27/ad.buys/art.clintonad.cnn.jpg caption="A Clinton ad on the economy mirrors a spot that aired in March."]
WASHINGTON (CNN) - When it comes to campaign commercials, Sens. Barack Obama and Hillary Clinton are going where no candidate has gone before.

Obama and Clinton have spent a combined $110 million on TV ads to this point; we've had a race that's literally gone on since last summer for ad spending," said Evan Tracey of TNS Media Intelligence/Campaign Media Analysis Group, CNN's consultants on campaign commercials.

"We're beyond what has been record spending in previous presidential nomination campaigns. John Kerry spent close to $20 million to get the nomination four years ago. Barack Obama's already approaching $70 million."

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soundoff (68 Responses)
  1. underdog

    Keep beating on Hillary, Obama folks.

    That just unifies more of us behind HER and against the hypocritical hype of hope.

    We love this woman with all her imperfections.

    Beats the pretend nice guy.

    Look down on Americans while you seek their votes- wow, that is a winning strategy Obama and all you supporters blogging hate.

    April 27, 2008 11:40 am at 11:40 am |
  2. LL

    Sad. There are so many things that could be fixed in this country with money like this. Instead it's used to watch these two candidates duke it out. I really wish Obama could just run an ad showing all the clips where Hillary has lied. I realize that would be too many for a 30 or even 60sec spot, but at least it would end this thing. Then maybe the rest of the money could be used for some good.

    April 27, 2008 11:42 am at 11:42 am |
  3. A.K.

    Most of this article quotes one person, Evan Tracey. Thanks for making an essentially opinion-driven article look like a news item, CNN.

    April 27, 2008 11:44 am at 11:44 am |
  4. Cynthia

    The Clinton name is a household name be it good or bad. Senator Obama is having to get out there so that the people can learn about him and get to know him. What is the big deal?

    April 27, 2008 11:45 am at 11:45 am |
  5. Mark

    Barak Obama needs to buy the country's support. Sad, very sad.

    April 27, 2008 11:47 am at 11:47 am |
  6. Jane

    Hillary Clinton won't be happy until she has annoyed every single US citizen to the point of migraine headache.

    April 27, 2008 11:47 am at 11:47 am |
  7. charlotte

    The Obama-bots must be sleeping in...These blogs are uaually full of their garbage before anyone else gets a chance..

    April 27, 2008 11:53 am at 11:53 am |
  8. American

    to CNN,

    you talk about Obama’s cloths and shoes, but Why is that you never talk about Hillary’s remark that she would "totally obliterate Iran" when she becomes a president.??!!??!!??!!

    Shame on you CNN.

    April 27, 2008 11:53 am at 11:53 am |
  9. Bill

    Vote for Hillary! She's been tested under fire....oh I forgot...not so much. I guess that was one of her ooops moments. Yeah, she's the one I want waking up at 3 AM and sending our people into combat...NOT!!!

    April 27, 2008 11:56 am at 11:56 am |
  10. Cinton's tempo

    Yes, Cinton's tempo is try to destroy Obama

    April 27, 2008 11:57 am at 11:57 am |
  11. Jim

    Keep it up Hillary! You are showing us what it takes to win and to lead and we are behind you all the way!

    April 27, 2008 11:57 am at 11:57 am |
  12. Pat

    She is just spinning, and spinning around in circles faster and faster.

    April 27, 2008 11:58 am at 11:58 am |
  13. Kris In PA

    And Clinton has been getting much more bang for her buck, it would seem, since she' s winning in the states that matter most to the democrats come November.

    April 27, 2008 12:00 pm at 12:00 pm |
  14. show me

    seems to me if these two wanted to help the people as much as they say they should set a spending limit and donate the rest to help people that need help now that would be a real change

    April 27, 2008 12:09 pm at 12:09 pm |
  15. Obama Richardson

    She sets the tone of negativity. Said so well. Yep, what a great leader she is. ACK!

    April 27, 2008 12:16 pm at 12:16 pm |
  16. Jesse

    Obama has to show his face more compared to a candidate that America already knows.

    April 27, 2008 12:18 pm at 12:18 pm |
  17. Ex Hillary Supporter

    And we will spend 70 million more if need be to get rid of this rash Hillary! Her 'tempo' is scare tatics and 'Old Politics'
    Sen Obama set trends and Hillary follow or zerox it and call it her own like she did with Sen. Obama debate 'The president gives the orders and the generals follow' She's so lame!

    April 27, 2008 12:23 pm at 12:23 pm |
  18. Cherie

    I am so sick of Hillarys 3 am add I could >>>!!! Please can't we see something original and not so negative from her camp. i am certainly tired of her adds, her actions, etc. By the way I am a w/f over 50 and make under 50 but I am not stupid!

    April 27, 2008 12:27 pm at 12:27 pm |
  19. cameleon116

    ugly wife

    April 27, 2008 12:29 pm at 12:29 pm |
  20. our time

    Our time has come.

    We, Hillary supporters are fed up with the name-calling insults and the hate and the misinformation spread about us and our candidate.

    We are not ignorant, uneducated bigots.

    We just support a different candidate.

    Keep it up- our turn for sabotage and swiftboating will come in Nov.

    April 27, 2008 12:30 pm at 12:30 pm |
  21. pay back

    In Nov, the Hill raisers will knock Obama to the bottom of the trash heap where he belongs.

    We are sick and tired of the insults.

    April 27, 2008 12:31 pm at 12:31 pm |
  22. brian bernard

    Yes he spends more.Because she out of money she can't aford it

    April 27, 2008 12:37 pm at 12:37 pm |
  23. jt

    Obama is just wasting money at this point!!

    People are beginning to know him and come to coclusion that he is not ready.

    Hillary is more polished on all issues.

    Hillary is a stronger candidate who is willing to go toe to toe.

    Hillary 08!!

    April 27, 2008 12:37 pm at 12:37 pm |
  24. lol

    money bags obama can outspend her all he wants, it doesn't matter she still holds her own against him. americans are seeing his inexperience, and controversial friends and the real obama is becoming clearer.

    April 27, 2008 12:40 pm at 12:40 pm |
  25. Tee

    why hasn't CNN spoke about HRC's campaign paying people for their vote in Penn. Obama's camp did not. This is a known practice in Penn.
    Is it legal?

    April 27, 2008 12:42 pm at 12:42 pm |
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