April 30th, 2008
12:05 PM ET
15 years ago

MoveOn announces launch date for anti-McCain ad buy

[cnn-photo-caption image= http://i.cdn.turner.com/cnn/2008/images/04/30/art.moveonad.cnn.jpg caption="MoveOn is launching a massive anti-McCain ad campaign."] (CNN) - MoveOn.org announced Wednesday they are launching their massive television ad buy aimed at presumptive Republican nominee John McCain with a new spot tomorrow, the fifth anniversary of President Bush’s “Mission Accomplished” speech.

The 30-second ad, funded by the group’s donors and its political action committee, marks the start of the liberal advocacy group’s million dollar, month-long ad campaign aimed at the Arizona senator.

MoveOn will spend $160,000 to air the new ad - titled “Candles” - on cable as well as on broadcast networks in Iowa and New Mexico, where the McCain campaign is currently on the air without competition from either Hillary Clinton or Barack Obama.

“MoveOn.org is attempting to smear Senator McCain just like it smeared General Petraeus. MoveOn.org is joining Barack Obama and the DNC in maliciously misquoting John McCain,” said Republican National Committee spokesman Alex Conant. “At nearly every event, Obama bemoans the ‘negative tone’ of politics, even while groups that support him are now running negative ads. Now, Obama should prove his rhetoric is more than ‘just words’ and stand up to MoveOn.org.”

(updated with MoveOn response after the jump)

The ad features five candles on a cake that bears the words “Mission Accomplished.” The candles multiply until they reach 100, as McCain is heard saying the American people would not be concerned if U.S. troops remain in Iraq for 100 years. The RNC threatened its Democratic counterpart with legal action earlier this week because it said that statement had been used in a DNC ad in a misleading fashion.

The MoveOn spot closes with a picture of President Bush and John McCain hugging that has been used often in advertising from Democrats and anti-McCain third-party groups this cycle.

MoveOn Executive Director Eli Pariser said Wednesday afternoon that the RNC's criticism was baseless. "Senator John McCain's position on Iraq has been clear - he intends to keep our troops there for decades," he said in a statement. "This is not a one-time gaffe. It is the truth about John McCain's and George Bush's reckless foreign policy."

(updated Wednesday afternoon with MoveOn response)

Filed under: John McCain • moveon.org
soundoff (234 Responses)
  1. Dylan

    It's a shame that this is the ONLY ad currently running in these state that reveals the truth about McSame. It's ever more of a shame that Hillary has completely taken the focus of the Democratic primary race away from defeating this warmonger. Those who don't see how she's destroying the Democratic Party one smear tactic at a time are truly blind. Let the Obama-McSame GE race begin, already, and let the better man win.

    April 30, 2008 12:31 pm at 12:31 pm |
  2. Veterans Against McCain

    McCain IS TOO OLD!
    McCain is insensitive to Veterans!
    McCain doesn't care about the environment!
    McCain is clueless about the economy!
    McCain is in bed with Lobbyists.
    McCain has no plan to fix the healthcare disaster in this country.
    McCain wants to stick around in Iraq.
    McCain can't hold his own in a debate against Obama or Clinton!
    McCain is a flip flopper.
    McCain has no integrity!!! (Keating 5 scandal)

    April 30, 2008 12:35 pm at 12:35 pm |
  3. Brian, Ohio

    Awwww poor Repukes. They don't like being quoted a bit out of context on something John McCain said. But they sure have no problem with people like Sean Hannity, Rush Limbaugh, and Fox News constantly twisting and distorting things to suit their political agendas.

    Tough. Man up Nancies.

    April 30, 2008 12:36 pm at 12:36 pm |
  4. Christian, Tampa FL

    McCain and the RNC are just mad that he can't take back what he said. And until he says that he's wrong and apologizes for the absurd suggestion of a 100 year occupation, with or without U.S. casualties, I say that he deserves to be hammered for it.

    April 30, 2008 12:38 pm at 12:38 pm |
  5. T. Welch

    I agree with you, Dylan!!!!!!!!

    April 30, 2008 12:38 pm at 12:38 pm |
  6. Venus

    I agree Dylan!

    Hillary hasn't noticed that the RNC is acting like she's out of this race!

    I can't for to see Hillary on the final day of this race – look at Obama and smile and say... good race! You win Obama!

    April 30, 2008 12:39 pm at 12:39 pm |
  7. Grif

    As long as there are, any Iraq's in the USA, there will alway's be America in Iraq... They call them Families... Million;s..
    Not just Hundred's...

    April 30, 2008 12:40 pm at 12:40 pm |

    Great ad. I hope he gets swiftboated. It's payback time.

    Obama 08

    April 30, 2008 12:40 pm at 12:40 pm |
  9. Yes we can!

    regardless of the context from the matter, we dont want to be in iraq for 100 years......

    April 30, 2008 12:41 pm at 12:41 pm |
  10. Neutral

    Lifelong democrats will SACRIFICE another 4 years of Republican if Obambi is the nominee for their party and folks that's a FACT!

    April 30, 2008 12:41 pm at 12:41 pm |
  11. Florida For Obama


    This is perfect.

    April 30, 2008 12:41 pm at 12:41 pm |
  12. maybe a dem

    I would rather vote McCain any day over the anti-american Obamas!

    Its a sad day to also find out Obama voted against the Indiana voter ID, but then hes from chicago, how do you all think he won so many states, he is involved with voter fraud BIG time, just hasn't been reported yet!

    April 30, 2008 12:41 pm at 12:41 pm |
  13. Evelyn

    Well, the ad is accurate. McCain might not want "active" troops in Iraq for 100 years, but he has no problem with military bases there. But I'm not sure where he'll get the money to maintain such bases for such a long period of time (in addition to all our other bases... maybe China can bail us out). All the while, he wants to expand tax cuts to the wealthiest Americans. This will either crowd out other programs that are funded by tax revenues or add significantly to our almost 10 trillion dollar debt (most likely the latter). McCain was right when he said he knows little about economics. If Americans are foolish enough to vote for him, then we apparently don't know much about basic economics either.

    April 30, 2008 12:41 pm at 12:41 pm |
  14. Brian Ross, RI

    Good point, Venus. If you look at some of the earlier Republican debates, you would have thought she was the only one on the other side running to hear them talk. Now she barely gets mentioned.

    April 30, 2008 12:42 pm at 12:42 pm |
  15. Joe

    It is also amazing to see how all the obama supporters are out in favor of swiftboating McCain, though McCain came in defense of Kerry against such ads. Obama supporters try to appear progressive, but are just the same of what we have had- blood thirsty politicos.

    April 30, 2008 12:46 pm at 12:46 pm |
  16. Angel for Obama

    Meant to write can't

    April 30, 2008 12:46 pm at 12:46 pm |
  17. Maggie VT

    Goodness!!!! I am beginning to think that Hillary Clinton is ACTUALLY A REPUBLICAN!!!!! She is going on Fox News again tonight with BILLO!!!

    April 30, 2008 12:48 pm at 12:48 pm |
  18. ShannonL

    The problem with the 100 year angle is that only the most hard core liberal can make believe that they do not understand what was really meant by the comment.

    McCain will have to explain it over and over again, but it only takes him 10 seconds to do it.

    The whole Betray Us thing has ruined MoveOn's name. The average american understands that they are nothing but an extremists group.

    April 30, 2008 12:48 pm at 12:48 pm |
  19. obama lover

    no matter what obama says the ad will run, mcsain could not atop the bashing of obama, well get over it. now today a rich grop called pro-clinton 527 .a rich grop ir spending $700.000 on attack add against obama, there is a charge filed against them and the clinton camp it is not leagel if part of the camp partisapates. dean and obama campaigh have filed it. she has no mersy just trying to build a 2012 caampaign, never haPPen. mcsain needs to retire and take care of his health,

    April 30, 2008 12:48 pm at 12:48 pm |
  20. Debby

    Move on and Michael Moore are the biggest joke. They couldn't come through for Kerry and they won't come through for Obama either. Keep the Huffintons, Moores, and the other left wing nuts out of politics and maybe the Democrats will actually win some year.

    April 30, 2008 12:49 pm at 12:49 pm |
  21. Nancy

    SOCK IT TO 'EM !!!!

    April 30, 2008 12:49 pm at 12:49 pm |
  22. Kim, PA

    i will unfortunately vote for mcCain if Obambi gets the nom.

    i refuse to vote for the puppet Obambi. He's ridiculous. he should drop out and let Hillary move onward.

    at least McCain could make more educated decisions that may not take 20 YEARS like puppet-boy obambi.

    oh, and wifey will come on CNN tonite to talk more about Rev. Wright....
    talk about how you choose him to marry you and baptize the babies Michele. That will be good!

    April 30, 2008 12:50 pm at 12:50 pm |
  23. Tom in S.A.

    Moveon.org is pathetic

    April 30, 2008 12:50 pm at 12:50 pm |
  24. Pam

    My 14 year old son asked me to thank you, as I thank you also

    April 30, 2008 12:50 pm at 12:50 pm |
  25. Kim, PA

    obambi... NEVER!

    he can go back to church with REV.not so Wright.

    he is just a puppet politician!

    April 30, 2008 12:51 pm at 12:51 pm |
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