April 30th, 2008
12:05 PM ET
15 years ago

MoveOn announces launch date for anti-McCain ad buy

[cnn-photo-caption image= http://i.cdn.turner.com/cnn/2008/images/04/30/art.moveonad.cnn.jpg caption="MoveOn is launching a massive anti-McCain ad campaign."] (CNN) - MoveOn.org announced Wednesday they are launching their massive television ad buy aimed at presumptive Republican nominee John McCain with a new spot tomorrow, the fifth anniversary of President Bush’s “Mission Accomplished” speech.

The 30-second ad, funded by the group’s donors and its political action committee, marks the start of the liberal advocacy group’s million dollar, month-long ad campaign aimed at the Arizona senator.

MoveOn will spend $160,000 to air the new ad - titled “Candles” - on cable as well as on broadcast networks in Iowa and New Mexico, where the McCain campaign is currently on the air without competition from either Hillary Clinton or Barack Obama.

“MoveOn.org is attempting to smear Senator McCain just like it smeared General Petraeus. MoveOn.org is joining Barack Obama and the DNC in maliciously misquoting John McCain,” said Republican National Committee spokesman Alex Conant. “At nearly every event, Obama bemoans the ‘negative tone’ of politics, even while groups that support him are now running negative ads. Now, Obama should prove his rhetoric is more than ‘just words’ and stand up to MoveOn.org.”

(updated with MoveOn response after the jump)

The ad features five candles on a cake that bears the words “Mission Accomplished.” The candles multiply until they reach 100, as McCain is heard saying the American people would not be concerned if U.S. troops remain in Iraq for 100 years. The RNC threatened its Democratic counterpart with legal action earlier this week because it said that statement had been used in a DNC ad in a misleading fashion.

The MoveOn spot closes with a picture of President Bush and John McCain hugging that has been used often in advertising from Democrats and anti-McCain third-party groups this cycle.

MoveOn Executive Director Eli Pariser said Wednesday afternoon that the RNC's criticism was baseless. "Senator John McCain's position on Iraq has been clear - he intends to keep our troops there for decades," he said in a statement. "This is not a one-time gaffe. It is the truth about John McCain's and George Bush's reckless foreign policy."

(updated Wednesday afternoon with MoveOn response)

Filed under: John McCain • moveon.org
soundoff (234 Responses)
  1. djg

    Stick it to the Republicpukes and watch em' whine !!!
    They absolutely deserve it after driving our nation into a ditch.
    God Bless America and MoveOn.org !!!!

    April 30, 2008 03:14 pm at 3:14 pm |
  2. James

    MoveOn.org has no sense of loyalty, they helped Bill Clinton before, now they are supporting the amateur, inexperienced, 2 yr senator from IL. They have lost their credibility! They are bunch of traitors just like Richardson, so anything they do is pointless. Zip, nothing! See how loyalty is important in politics, they lost it!

    April 30, 2008 03:15 pm at 3:15 pm |
  3. Bob

    I will vote Republican..........First libs want me to spend my money on bailing out my neghbor who bought a house he couldnt afford. Second, our country is far safer today then when Clinton was president. So wine all you want about the war in Iraq it is saveing countless lifes here.

    If you remember Clinton let Americans get attacked 5 times with no responce and 9/11 5 years in the making happened under his nose and he did nothing.

    April 30, 2008 03:17 pm at 3:17 pm |
  4. history repeats

    maybe a dem

    nice try, but no cigar!!! voter fraud, riiiiiiiiiiiiiiiiiight. keep looking for dirt and if you dont find any then start making it up!!! and also how many obama's are running?

    April 30, 2008 03:18 pm at 3:18 pm |
  5. Uncle Sam

    Let's review: So far who are committed to defeating Sen. McCain?

    – Moveon
    – Hamas
    – Ayers
    – Farrakhan
    – Wright
    – Rezko

    April 30, 2008 03:20 pm at 3:20 pm |
  6. R.I.F.

    Sharon Minnesota April 30th, 2008 1:56 pm ET
    After this attack and the 100 yr ad, It's going to get VERY ugly out there soon. If Barack Obama gets the nomination we can expect the republicans to ramp up their campaign ads with a whole lot more of J. Wright and all the other Obama negatives.

    With Hillary they only have the regular old democrat tax and spend drum beat. Nothing new here.

    Sharon, Thank God you are not a superdelegate and you only get one vote. Try googling Hillary Clinton and you will quickly find out that there is a WHOLE lot more for the 527s to hit her with than just regular old democrat tax stuff.

    Ever heard of Norman Hsu, Peter Paul? Ever check out the cases that she worked on when she was a young lawyer? Ever hear about Travelgate? Whitewater? Don’t you think just running a simple ad showing a blue dress, a cigar, and a picture of Bill Clinton with a voice in the back ground asking “Do we really want this man back in the White House” will not fire up the Republican base to levels never seen before? Simple logic will tell you that the reason why you hear none of this from the right but see them attacking Obama to no avail during the Democratic Primary is because they are drooling for Hillary.

    April 30, 2008 03:21 pm at 3:21 pm |
  7. James

    Yea, Obama bawls when a negative ad comes out about him, but look at what this organization has done for him. He is the typical politician from the word go....tons of promises, flip flopping, selling his grandmother to win a nomination. I don't see how you people aren't sickened by this.

    April 30, 2008 03:21 pm at 3:21 pm |
  8. Hillary=Selfish Backstabber DINO

    Whaaaa!!! Regardless, McCain's plan is stupid because Iraq is not Japan or Ger and never will be in our lifetimes. Just how long do we wait for the magical handholding peacetime to begin? 5yrs? 10 yrs? 20yrs? It may actually be 100. @ $2Billion a week, it should be a great investment. Tokyo Disneyland opened in 1983. Think we'll be opening Disneyland Baghdad in 2041? hahaha

    This strategery coming from The Military Canidate who doesn't know the difference between Sunnis and Shias. If this is his best subject, dollars to dimes his economic and social policies are only going to get dumber and more out of touch as the campaign goes on. He's already said he'd use conservative activists Scalia and Alito as models for Supreme court nominees.

    April 30, 2008 03:22 pm at 3:22 pm |
  9. That's Reality

    Dannyboy tells it like it is. Read his comment is you can stand a bit of truth.

    April 30, 2008 03:26 pm at 3:26 pm |
  10. Aces full of Kings

    While we're all so concerened about reverends and pastors, does anyone care to explain John Hagee and his anti-Catholic views? Or that Hurricane Katrina was punishment from God? Anyone? For those of you not in-the-know, Hagee is John McCain's pastor.

    April 30, 2008 03:31 pm at 3:31 pm |
  11. dora

    MacCain wants to bomb the whole world as a revenge,he is too bitter and gets angry because he was imprisoned.He is not fit.

    April 30, 2008 03:35 pm at 3:35 pm |
  12. Mike Birmingham, AL

    Democrats will come back into the fold after Obama gets the nomination. Don't fall for the people claiming they will vote for McCain if Obama does get nominated – they post that on every story here in the ticker – most likely they are members of the comedy troop "Operation Chaos"

    No Democrat wants to see McCain carrying on the failed policies of the Bush administration, and they will come around by November.

    April 30, 2008 03:36 pm at 3:36 pm |
  13. TimY

    As an Independent (former Democrat), I take MoveOn.org's comments as a contrarian indicator. These days, whoever MoveOn attacks – be it the Clintons, McCain – I support; and whoever MoveOn supports – Obama et al – I would not vote for. This vehement rhetoric of half-truths must stop from MoveOn as they damage themselves and bring down the overall civility of our country.

    April 30, 2008 03:39 pm at 3:39 pm |
  14. The new flavor

    Game on! It won't be pretty when Obama is out there in the gen. I'm not worried about pastorgate, b/c Rev. Wright can go head to head with Hagee...just imagine the 527 ads! In either case, The fiscally responsible repubs who hate large govt has walked a different walk than the usual repub talk. VOTE DEM IN NOV

    April 30, 2008 03:39 pm at 3:39 pm |
  15. Different Mike

    I'm not worried about Obama and neither is the RNC. If you need proof go back through the posts and look at little things like spelling and grammer. Either 80% of his supporters are illiterate or to young to vote. So basically they either won't be at the ballot box or when they get there they wont be able to read the card.

    April 30, 2008 03:46 pm at 3:46 pm |
  16. it's obvious hillary's base is uneducated in their comments

    Moveon supports Obama...where are the antihillary ads?!

    April 30, 2008 03:49 pm at 3:49 pm |
  17. Viet Nam Vet

    Geri, I'm Sorry

    April 30, 2008 03:58 pm at 3:58 pm |
  18. Viet Nam Vet

    Johnm FL
    Is that all you had to say?

    April 30, 2008 04:02 pm at 4:02 pm |
  19. maybe a dem

    Obama is a disgrace to the democratic party! Move-on a radical HATE SITE campaigning for a candidate! the democratic party deserves to LOOSE, and yes I am one who WILL GLADLY vote McCain over Obama.


    TO, cnn have you had anybody complain of phone calls from Canada? I have had a few ,hang up ones, scary!

    April 30, 2008 04:04 pm at 4:04 pm |
  20. alice2

    GOOD AD. McCain did say that, so what is wrong, why should they sue over something he said? He( McShame) refused to pull an ad re Rev Wright. Barack had already denounced him.But McCain does not like to hear the truth he has already committed himself to.

    April 30, 2008 04:19 pm at 4:19 pm |
  21. Jon

    The only people who don't know the full context of McCain's remark are the same blind homers who wouldn't have voted for him anyways; the same people who can't find the time to get a state-issued ID, but have time to vote (but thankfully won't be able to).

    The people who don't know that we've had a military presence in Germany, South Korea, and Japan for over 50 years are the same ones who cannot locate the U.S. on a world map, and such as....

    April 30, 2008 04:19 pm at 4:19 pm |
  22. mk

    The simple truth is that McCain's ideas to prolong the war & occupation and refusing to place a high priority on actively repairing our standing with foreign relations would put this country in a basically terminal state – given our very recessed economy, trade deficit, mortgage crisis, thousands dying in Iraq, etc....


    April 30, 2008 04:23 pm at 4:23 pm |
  23. Suzanne U.

    I agree with Dave, go to youtube.com yourself and see the whole townhall meeting.

    Just as Jeremiah Wright's words may be taken out of context, so are John McCain's words.

    This race is certainly interesting. If anyone has time, read "Living History" by Hillary Clinton to see what sort of person she is. It is her autobiography.

    April 30, 2008 04:29 pm at 4:29 pm |
  24. Vig

    If Obama is nominated I will not vote. I cannot vote for McCain because he will keep the war going. I cannot vote for Obama who still needs to grow up – sort of like MoveON.

    April 30, 2008 04:31 pm at 4:31 pm |
  25. Praetorian, Fort Myers

    My pension is 50% less than most retired officers in the Armed Forces–and less than 15% of the Pension a congressman gets after just a coule of years of screwing things up. I served in Vietnam, Granada, Panama, Bosnia, and Desert Storm–I think the government and my family (who sacrificed a lot all 5 conflicts I served in wondering if I were alive or dead) deserve a pension. I also forfeit some of my social security benefits as a result–so don't think military retirees are getting a free ride.

    April 30, 2008 04:35 pm at 4:35 pm |
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