June 20th, 2008
07:47 PM ET
7 years ago

When the Obama logo and presidential seal collide


The Obama campaign debuted a new logo Friday that bears a striking resemblance to the presidential seal. Photo credit: AP, White House.

CHICAGO, Illinois (CNN) – Presumptive Democratic nominee Barack Obama sat down in Chicago Friday morning to discuss the economy with visiting Democratic governors, but all eyes were on the Illinois senator’s podium bearing, what might be described as, a quasi-presidential seal – a new Obama campaign logo.

The seal includes the same bald eagle as the actual presidential seal clutching an olive branch and arrows in its talons, but instead of a shield covering the center of the eagle’s body, the Obama version displays the campaign’s trademark “O.” Unlike the Presidential seal, which includes the words “Seal of the President of the United States” around the circumference, “Obama for America” and “www.barackobama.com” grace the top and bottom of Obama's.

Finally, just above the eagle, in Latin, are the words – “vero possumus” – which translates to “yes we can,” the oft-heard chant at Obama rallies.

It remains to be seen how the new seal will play in the campaign’s quest to win over working-class voters.

What do you think of the logo? Your comments below.

soundoff (522 Responses)
  1. ashley

    WHO CARES!!!?!?! I think its a stupid idea, but then again Barack is about change and he will completely get rid of obviously just about anything....

    June 20, 2008 04:34 pm at 4:34 pm |
  2. JO

    Just shameful. A knock-off of the real thing. Why did he do it?

    If he's so arrogant even before he's president, just think of how arrogant he'll be a year from now. Scary.

    June 20, 2008 04:34 pm at 4:34 pm |
  3. California Voter

    A little presumptuous . . . . however, also a reflection of his whole campaign. . . and the media bashed Hillary Clinton by saying that she felt she was "entitled" to the presidency. Something about this whole election smells.

    June 20, 2008 04:34 pm at 4:34 pm |
  4. Joan Q.

    Oh enough with the "cocky" comments. He's taking an American symbol and using it for his campaign to show change for a better America. Also Freida, do you actually think Obama is going to turn America into a Muslim sect once he gets elected (and he will)? Everyone just needs to take a breath, look at the issues, and take a look at who has a better stance on the important issues.

    June 20, 2008 04:34 pm at 4:34 pm |
  5. Concerned

    Dear Freida, NYC,

    Senator Obama is a Christain and you know it!. He is not, has never been, and will never be a Muslim. He is not trying to change the American logo-seal. What is displayed is his campaign seal.

    June 20, 2008 04:34 pm at 4:34 pm |
  6. Jrose-we

    As an artist and art teacher is find the logo to be inventive, symbolic and expressive in it's purpose. Well done!

    June 20, 2008 04:35 pm at 4:35 pm |
  7. Knoxville, Operation: NObama

    Vero Possumus, eh? "Yes, we can" use mindless gimmicks and empty slogans to deceive a country... well, maybe not the whole country... maybe only a little less than half of one of the two major political parties.

    "Vero Possumus" wasn't even enough for the Obama campaign to close the deal in the Democratic Party. He paid off... er, needed supposed leaders of the party to carry him over the finish line.

    Axelrod, if this is the best you got, then it will be easier for us–the true Democrats who know what the principles of our party are and will never forget them–to stop you than I thought.

    We're coming to take our party back. Count on it.

    Puma Democrat, true Democrat, and future of the Democratic Party.

    June 20, 2008 04:35 pm at 4:35 pm |
  8. Dan

    Tasteless and opportunistic.

    June 20, 2008 04:35 pm at 4:35 pm |
  9. JM in PA

    I think it's creative, sheesh people its an election. plenty of slogans and campaigning don't get your shorts all twisted up.

    June 20, 2008 04:35 pm at 4:35 pm |
  10. Michelle

    It looks like a fake wannabe image of something genuine.

    How appropriate for Obama!

    June 20, 2008 04:36 pm at 4:36 pm |
  11. EDW

    HAHAHAHAHA, it's sooooo scary that anyone would ever vote for McCain. I guess you're ok with us being in Iraq till 2013. You must not have ANY family or friends serving in Iraq. You live in a little bubble.

    Democrats – true Democrats 2008

    June 20, 2008 04:36 pm at 4:36 pm |
  12. nisr

    Election is a serious matter of who is an able leader. Not some funky snake oil salesman trying to hoodwink the American citizens by thinking and acting like he is a smart dude who can captivate one and all. He is a big loser. If he gets elected that clearly speaks of soul music, soul food , soul train catching up at the White House. .I hope folks are sane enough to show him the exit door come November'08

    June 20, 2008 04:36 pm at 4:36 pm |
  13. Dan

    He should put his face on the $1 bill while he's at it.

    June 20, 2008 04:36 pm at 4:36 pm |
  14. Obama = 2nd Carter Term

    If this is the news we are in trouble.

    June 20, 2008 04:36 pm at 4:36 pm |
  15. Concerned INDEPENDENT CT voter

    LMAO... CNN is funny...

    it's nice but... who cares? really?


    June 20, 2008 04:36 pm at 4:36 pm |
  16. I used to be a Democrat

    This is beyond arrogant... its beyond elitist... this is rediculous.


    June 20, 2008 04:36 pm at 4:36 pm |
  17. Kurt Solis

    This symbolism perhaps gives a bit more insight to who Senator Obama really is.....somewhat arrogant, egotistical, and perhaps elitist.

    June 20, 2008 04:36 pm at 4:36 pm |
  18. Clinton4McCain

    I think he's just a little arrogant and ahead of himself having it so similar to the official Presidential seal. Each day the voters are finding out more and more about the true Obama. Keep up the good work BO, you're doing such a wonderful job.

    June 20, 2008 04:36 pm at 4:36 pm |
  19. Ara

    I'm gung-ho Obama all the way.

    But maybe I'm also an old-school purist - I don't like the logo. Smacks of measuring the drapes before, um, you get elected?

    I'm just saying.

    June 20, 2008 04:36 pm at 4:36 pm |
  20. bridgette

    123456789: The people on this blog are not illerate nor are we uneducated. Making a post like that only makes you seem silly and juvenile. I think in order to be on this blog you have to grow up.

    June 20, 2008 04:37 pm at 4:37 pm |
  21. Rea

    Too cocky.

    June 20, 2008 04:37 pm at 4:37 pm |
  22. Michael

    Some of you really need to get over yourselves, it’s a sign big deal, who cares, get over it and move on.

    June 20, 2008 04:37 pm at 4:37 pm |
  23. Gina - California

    The seal is okay, what amazes me is the bitterness of those who have expressed their comments. This clearly shows we are a divided nation.

    June 20, 2008 04:37 pm at 4:37 pm |
  24. Timber

    How arrogant can you get?! If Hillary had done that, they would have said that she thinks it is a coronation and she has the Office of the President already. This guy is AWFUL, bring back Hillary for God's sake and save this country from this guy. I hate Bush, but if Bush were running against this guy, I would have to vote for Bush!!! Very scary.

    June 20, 2008 04:37 pm at 4:37 pm |
  25. Right Brain Please

    I saw two potential "stubbed toes" in the area of public relations this week

    1.) naming Dole to the VP chief of staff role ... OK put her on the team but with a different title.

    2.) this logo in that some "fence sitters" may buy into the whole, he's arrogant, cocky line.

    I'm a supporter but I think the campaign might want to vet these ideas with some interest groups first.

    If they have honestly done so and have decided to move forward, they've got my backing.

    June 20, 2008 04:37 pm at 4:37 pm |
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