June 20th, 2008
07:47 PM ET
7 years ago

When the Obama logo and presidential seal collide


The Obama campaign debuted a new logo Friday that bears a striking resemblance to the presidential seal. Photo credit: AP, White House.

CHICAGO, Illinois (CNN) – Presumptive Democratic nominee Barack Obama sat down in Chicago Friday morning to discuss the economy with visiting Democratic governors, but all eyes were on the Illinois senator’s podium bearing, what might be described as, a quasi-presidential seal – a new Obama campaign logo.

The seal includes the same bald eagle as the actual presidential seal clutching an olive branch and arrows in its talons, but instead of a shield covering the center of the eagle’s body, the Obama version displays the campaign’s trademark “O.” Unlike the Presidential seal, which includes the words “Seal of the President of the United States” around the circumference, “Obama for America” and “www.barackobama.com” grace the top and bottom of Obama's.

Finally, just above the eagle, in Latin, are the words – “vero possumus” – which translates to “yes we can,” the oft-heard chant at Obama rallies.

It remains to be seen how the new seal will play in the campaign’s quest to win over working-class voters.

What do you think of the logo? Your comments below.

soundoff (522 Responses)
  1. Chris

    Pretty lame. It's the kind of stunt you'd pull in a high school student council election to play President.

    June 20, 2008 04:53 pm at 4:53 pm |
  2. kabukye

    OBAMA, i love it, i love it!

    June 20, 2008 04:53 pm at 4:53 pm |
  3. Paul W

    Simply fantastic!

    Bush has been making a mockery of the real seal for 7 years. Why don't you people pay more attention to the dreadful condition into which the republicans have driven this country. Don’t be fearful of a clever graphic treatment. Don't you want smart, articulate and clever running our country again? Relax.

    June 20, 2008 04:53 pm at 4:53 pm |
  4. Tom in Hastings

    It's humorous to see how McCain supporters think a logo shows arrogance.

    McCain lives and breathes arrogance...

    And what about Bush's "Mission Accomplished" banner if you want to talk about arrogance in banners???

    No answer for that one, is there?

    June 20, 2008 04:53 pm at 4:53 pm |
  5. Ann

    I would say that this man and his wife feel they have won the election. They are pretty confident since they have gotten this far, and he has manipulated the media as well as the the public; so why stop now?

    June 20, 2008 04:53 pm at 4:53 pm |

    YES YES YES, Vero possumus. I ABSOLUTELY LOVE IT, and the haters are just going crazy because old man McCain didn't think of it. He already tried to steal our old logo. Watch your blood pressure haters, you might explode! You go Barack and yes you will be our next president!
    Vero possumus

    June 20, 2008 04:53 pm at 4:53 pm |
  7. Ex-mod-GOP for Obama

    I'm a supporter of his campaign, but I'm not crazy about the seal. It comes across as presumptuous. I'm looking forward to seeing him behind the real thing. Until next January, though, let's not get cocky.

    June 20, 2008 04:53 pm at 4:53 pm |
  8. Ron

    BILLIANT !!!!!

    June 20, 2008 04:53 pm at 4:53 pm |
  9. Binh

    lol I'm as big of an Obama fan as can be but this seems to be pretty ballsy and kinda offensive.. Or just a plain weird move..

    June 20, 2008 04:53 pm at 4:53 pm |
  10. Saturday

    Frankly, with his close personal relationship with Rezko, he should have a line of numbers in front of him (as in a Chicago P.D. mug shot)

    June 20, 2008 04:54 pm at 4:54 pm |

    The ignorance of those who get up in arms about a revamped seal. While McCain changes his mind on everything he has previously had an opinion on, even stating "I didn't fall in love with America until I was a POW" there is a candidate who stands for REAL change and the dislike of his symbol is what people are threatening to change their vote over. You should be sterilized because, God forbid, you breed more stupid people like yourself, you should have your voting privileges revoked, and you should be forced to clean up the hotel rooms that Glen Beck trashes on his drug and alcohol fueled tirades while he is out on tour.

    June 20, 2008 04:54 pm at 4:54 pm |
  12. Florida - RFO

    This image has been available for at least a month via the official website.

    Oh how we love to make hay out of trivial issues.

    Grow up!

    June 20, 2008 04:54 pm at 4:54 pm |
  13. DEB


    June 20, 2008 04:54 pm at 4:54 pm |
  14. Mary Liz

    Whatever! If the current guy in charge can manage to steal the presidency initially, and then fool the electorate into keeping him there for four MORE years — more power to a guy that uses the semiotics of the office for his own means. Time for a change and others coming to the table to play.

    June 20, 2008 04:54 pm at 4:54 pm |
  15. Edward Ochotorena

    I think it's a good logo–I support it!!

    June 20, 2008 04:54 pm at 4:54 pm |
  16. william

    Never ,never,never going to happen

    June 20, 2008 04:54 pm at 4:54 pm |
  17. Paul

    It's awesome, and will reach those morons who are hung up on silly symbols, like whether somebody wears a flag lapel pin.

    June 20, 2008 04:55 pm at 4:55 pm |
  18. E. de Leon

    Another foolish tactics to precondition people's mind, what an arrogant and a show of hubris. I'm a Filipino-American Democrat and the rest of my family, though sad yet at peace to say I will vote for John McCain. And the senator will have a landslide come November!

    June 20, 2008 04:55 pm at 4:55 pm |
  19. Rick

    Here's a better logo.....Obama with a big red nose, gigantic shoes and a multi-colored suit to show him for the clown that he is.

    June 20, 2008 04:55 pm at 4:55 pm |
  20. Gabrielle, SC

    Confident, educated black man="arrogant" or "elitist"

    Get over yourselves....quickly!

    June 20, 2008 04:55 pm at 4:55 pm |
  21. Relle Boston

    To all the fools on this blog. He is trying to bring about change. It sounds like those against like that GWB sent us to war, stole from us our children. For what oil. You must like that since Bush has been in office this country has less then herself. Stop being racist and realize that we need change and not the sameold. When things are better you are going to be kissing his feet because he did it for you for all of us. GET over the in the closet racist rants and lets get our country back. No MCSAME.

    June 20, 2008 04:55 pm at 4:55 pm |
  22. pam Eugene OR

    It sure says "HOPE" and makes quite a statement!
    Obama 08

    June 20, 2008 04:55 pm at 4:55 pm |
  23. Gene

    How is it more offensive than any of the candidates including the words "As president of the United States" or "When I'm president of the United States" This is no more pompous than a candidate talking as if they're already elected... which they all do.

    People need to get stop crying about trivial stuff like this... I swear if there's a way to bring hate out of people... it's reports like this.

    June 20, 2008 04:55 pm at 4:55 pm |
  24. tony

    This is the same guy who would not wear a lapel pin os the US Flag–
    He is a disgrace and insults my intelligence to think he can make this kind of a flip flop and you media folks just let it slide-
    We'll keep quiet for the most part until November but when the all the flash and rheroric has been spun–we still will not know how he is going to change anything-
    Have you heard anything solid other than CHANGE and HOPE-
    I've heard higher taxes to help those who WON'T help themselves-
    For the record-MOST of us are willing to help those who CAN'T help themselves–
    Healthcare-No Drilling - Higher Taxes -which by the way will affect everyone -because everyone who has a pension will be taxed additionally in some way-

    June 20, 2008 04:55 pm at 4:55 pm |
  25. CK

    Pathetic... Dems for McCain!!!

    June 20, 2008 04:55 pm at 4:55 pm |
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