June 20th, 2008
07:47 PM ET
7 years ago

When the Obama logo and presidential seal collide


The Obama campaign debuted a new logo Friday that bears a striking resemblance to the presidential seal. Photo credit: AP, White House.

CHICAGO, Illinois (CNN) – Presumptive Democratic nominee Barack Obama sat down in Chicago Friday morning to discuss the economy with visiting Democratic governors, but all eyes were on the Illinois senator’s podium bearing, what might be described as, a quasi-presidential seal – a new Obama campaign logo.

The seal includes the same bald eagle as the actual presidential seal clutching an olive branch and arrows in its talons, but instead of a shield covering the center of the eagle’s body, the Obama version displays the campaign’s trademark “O.” Unlike the Presidential seal, which includes the words “Seal of the President of the United States” around the circumference, “Obama for America” and “www.barackobama.com” grace the top and bottom of Obama's.

Finally, just above the eagle, in Latin, are the words – “vero possumus” – which translates to “yes we can,” the oft-heard chant at Obama rallies.

It remains to be seen how the new seal will play in the campaign’s quest to win over working-class voters.

What do you think of the logo? Your comments below.

soundoff (522 Responses)
  1. Brooke

    The man has a quasi presidential seal already? He and his legions of followers still ignore the fact that we have an actual election and not an acclimation. I can see that Mr Obama is going to greatly resemble Hugo Chavez.

    June 20, 2008 04:19 pm at 4:19 pm |
  2. Robert from NJ

    Very Cool! 🙂

    June 20, 2008 04:19 pm at 4:19 pm |
  3. If not Hillary....then McCain

    The AUDACITY of him! Unbelieveable.....he must subscribe to "fake it till ya make it!"

    June 20, 2008 04:19 pm at 4:19 pm |
  4. Peter E

    That's Obama for you. After Iowa he wanted to disregard all subsequent primaries and declare himself to be the winner. Now he can't wait for the Convention, debates, or Election Day either. He already pretends to be president.

    June 20, 2008 04:19 pm at 4:19 pm |
  5. hail

    Meet the new dictator of what was once America- land of the free.

    June 20, 2008 04:20 pm at 4:20 pm |
  6. Len

    I like it! Thankfully he'll be able to use the real thing as soon as we take it away from the impostor who is using it now in January.

    June 20, 2008 04:20 pm at 4:20 pm |
  7. BJ

    Looks like he is the "presumptious" president-elect

    June 20, 2008 04:20 pm at 4:20 pm |
  8. Lynne - Seattle WA

    I like it....don't they always say that when you are running for president you should look, sound and act presidential? It's a good image, helps people see him in the roll.

    Obama '08 YES WE CAN!

    June 20, 2008 04:20 pm at 4:20 pm |
  9. Helene

    I can't wait to see Barack Obama President of the USA. The whole world will rejoice as well.

    June 20, 2008 04:20 pm at 4:20 pm |
  10. Kate

    How incredibly arrogant!

    June 20, 2008 04:20 pm at 4:20 pm |
  11. Democrat in 08!

    That's cute I like it. Now let's hear how horrible this is from the other side lol.

    June 20, 2008 04:20 pm at 4:20 pm |
  12. Dennis Banks

    I think that the seal like everything else about Mr. "O" is pretentious and unsetteling. I can't say I don't like the man but my TRUST level is at an all time low concerning him and everthing he says he is. Our Country is in a sorry shape when all we can deliver for candidates for the nations highest office are McCain's, Clinton's & Obama's.

    June 20, 2008 04:21 pm at 4:21 pm |
  13. Maya wants to see a DEM IN THE WHITE HOUSE!!

    so presidential already. It will be nice to have a real president again after the travesty of the past 7 years

    June 20, 2008 04:21 pm at 4:21 pm |
  14. N Mendoza

    Brilliant marketing – shows all the cues of a well designed brand and a very identifiable brand promise. Just brilliant!

    June 20, 2008 04:21 pm at 4:21 pm |
  15. Awesome!!

    Awesome!!! Simply Awesome!!!

    June 20, 2008 04:21 pm at 4:21 pm |
  16. Ed Chapman

    Senator Obama, President wanna-be is going a bit far I think with his new campaign logo. His approval of this new "logo" tells this voter that he thinks he has it wrapped up, and has started packing his bags for 1600 Pennsylvania Avenue! The Presidential Seal is unique in itself, and is reserved for the sitting President and NOBODY else!
    To authorize a close facsimile of the Official Presidential Seal and to appear as a candidate in front of it, simply put is shameful to say the least! Senator Obama should know better!!!!

    June 20, 2008 04:21 pm at 4:21 pm |
  17. Will


    June 20, 2008 04:21 pm at 4:21 pm |
  18. Lisa

    I think it's presumptuous, arrogant, and disgraceful. Maybe I'm old fashioned, but it seems there are just some icons and symbols that shouldn't be altered or personalized in that way, especially for a presidential campaign, unless it's intended as satire.

    June 20, 2008 04:21 pm at 4:21 pm |
  19. Peter E

    You know, if Hillary did this the Obama supporters would scream foul, talking about how arogant she is, pretending to have won already, not waiting for people to cast their votes. "Ooo, but it's Obama. Look how presidential he looks. He's being a visionary!"

    June 20, 2008 04:21 pm at 4:21 pm |
  20. Leonor Macchi

    how dare Obama's campaign imitate the Presidential seal, is there no shame or respect for the Office of the President he wants to attain?
    Are we also going to see Air Force Obama soon?

    June 20, 2008 04:21 pm at 4:21 pm |
  21. CTP

    Vero Possumus!!!

    June 20, 2008 04:21 pm at 4:21 pm |
  22. Linda Esen

    WHOA; I am a die hard support ..but lets not get ahead of ourselves ..Barry

    June 20, 2008 04:21 pm at 4:21 pm |
  23. Astounded

    He couldn't be more arrogant if he tried. It is amazing how voters are falling for it like sheep.... how can this sort of thing NOT alarm them??? It is astounding and disturbing that Americans are capable of being so misled, so soon after the bush years. Same ole, same ole, different party... sigh.

    June 20, 2008 04:21 pm at 4:21 pm |
  24. Ray

    I can't even lie–That's pretty hot!

    Since when did the Ivy League get so much swagger?

    June 20, 2008 04:22 pm at 4:22 pm |
  25. Little Lulu

    Again, I say – cockiest most arragont person I've ever seen. He is totally unbelievable. I cannot believe people white or black or whatever fall for his lie after lie after lie. You people aren't interested in what happens to the US – you just want a half-black person in there. And i reiterate – he is half black/half white – just doesn't have his head on straight. More and more his true colors are showing and they aren't pretty.

    ANd one more thing – all you Obaminators have said HRC supporters were idiots, crazy, etc for saying they would not vote for Obama and would vote for McCain if Obama did not choose her as VP. Now I can't tell you how many posts I've seen that you Obaminators have said that if he does choose HRC you'll vote for McCain. Now get it straight – you talk out both sides of your mouth just like he does.

    Now CNN – go moderate (or claim that comments have closed) You're as pathetic as he is.

    June 20, 2008 04:22 pm at 4:22 pm |
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