June 30th, 2008
02:00 PM ET
15 years ago

Obama notes working class roots in new ad

[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2008/images/06/30/art.obamaad.ap.jpg caption="Obama is out with a new ad Monday."](CNN) - Barack Obama’s campaign announced the release of its second general election television ad Monday, a 30-second spot designed to highlight his working-class roots and economic agenda as he ends his three-week economy tour but continues his efforts to woo that key Democratic constituency.

Watch: Obama courts working women

The campaign said ‘Dignity’ will air in 18 states, including perennial blue-collar battlegrounds like Michigan, Pennsylvania and Ohio, and some traditionally Republican areas where the presumptive Democratic nominee is hoping to compete in this fall, like Georgia, North Carolina and Virginia.

“He worked his way through college and Harvard Law,” says the announcer. “Turned down big money offers, and helped lift neighborhoods stung by job loss.”

The ad will begin airing Monday in Alaska, Colorado, Florida, Georgia, Iowa, Indiana, Michigan, Missouri, Montana, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Pennsylvania, Wisconsin, and Virginia.

Earlier this month, the Obama campaign’s first ad of the general election highlighted his patriotism and values.

(Full script after the jump)

SCRIPT – “Dignity”

OBAMA: I’m Barack Obama, and I approve this message.

Announcer: He worked his way through college and Harvard Law.

Turned down big money offers, and helped lift neighborhoods stung by job loss. Fought for workers’ rights.

He passed a law to move people from welfare to work, slashed the rolls by eighty percent. Passed tax cuts for workers; health care for kids.

As president, he’ll end tax breaks for companies that export jobs, reward those that create jobs in America.

And never forget the dignity that comes from work.

Filed under: Candidate Barack Obama
soundoff (207 Responses)
  1. Denise From Texas

    Your name is ULA NEJAD and your calling Barak Senator Hussein . Aren't you funny. What exactly are you demanding from a chat room , comment section webpage?. Why can't we just all get along? Barak has a vision for this country, what's wrong with that? Why doesn't anyone want to put your faith in a young, brilliant, charasmatic leader rather than putting your faith in a war monger that's just flat out too old? I have respect for what JMCC has done for the country, but his military record is inflated, and since when does being a POW ,make you qualified to be president?

    June 30, 2008 06:35 pm at 6:35 pm |
  2. Republican for Obama

    Obama has not helped an enemy of the US during war time create propoganda films.

    McCain has.

    What kind of vet is that? Not the kind that should be touting his POW ribbons as some badge of entitlement.

    Obama '08

    June 30, 2008 06:38 pm at 6:38 pm |
  3. A democrat

    Lol...that's right "Denise From Texas" looking in the mirror is a great regulator. Still impressed by the ad. It should be played in all 50 states. Actually, on all major networks for the world.

    June 30, 2008 06:51 pm at 6:51 pm |
  4. lamar

    Again we have some one question his values,because he went to a church that had a preacher say some dumb things..If a white man/women sat in there home and listen to there father say bad things for eighteen years,would that make them a bad person..You don 't get to come as far as he has by not liking all people...maybe for a white person,but not us...some times i feel if god came down from the the sky and put his arm around mr obama and said he is the one..some people would still find fault....

    June 30, 2008 06:55 pm at 6:55 pm |
  5. Kim Iowa

    "Affirmative action run amock"


    June 30, 2008 06:56 pm at 6:56 pm |
  6. frank

    I think that we put a little to much into some one being part of the service...how many people in washington,have did a tour...how many do you think that have kids that have....A big fat one!!!don't believe the hype...

    June 30, 2008 06:59 pm at 6:59 pm |
  7. Enlightened Voter

    Hey BLACKMAN4MAC – you sure your not in the ghetto, you certainly sound like it. All you are to MCDUMMY is cheap labor. Bet you think all white people like you too don't cha?

    June 30, 2008 07:06 pm at 7:06 pm |
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