June 30th, 2008
02:00 PM ET
14 years ago

Obama notes working class roots in new ad

[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2008/images/06/30/art.obamaad.ap.jpg caption="Obama is out with a new ad Monday."](CNN) - Barack Obama’s campaign announced the release of its second general election television ad Monday, a 30-second spot designed to highlight his working-class roots and economic agenda as he ends his three-week economy tour but continues his efforts to woo that key Democratic constituency.

Watch: Obama courts working women

The campaign said ‘Dignity’ will air in 18 states, including perennial blue-collar battlegrounds like Michigan, Pennsylvania and Ohio, and some traditionally Republican areas where the presumptive Democratic nominee is hoping to compete in this fall, like Georgia, North Carolina and Virginia.

“He worked his way through college and Harvard Law,” says the announcer. “Turned down big money offers, and helped lift neighborhoods stung by job loss.”

The ad will begin airing Monday in Alaska, Colorado, Florida, Georgia, Iowa, Indiana, Michigan, Missouri, Montana, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Pennsylvania, Wisconsin, and Virginia.

Earlier this month, the Obama campaign’s first ad of the general election highlighted his patriotism and values.

(Full script after the jump)

SCRIPT – “Dignity”

OBAMA: I’m Barack Obama, and I approve this message.

Announcer: He worked his way through college and Harvard Law.

Turned down big money offers, and helped lift neighborhoods stung by job loss. Fought for workers’ rights.

He passed a law to move people from welfare to work, slashed the rolls by eighty percent. Passed tax cuts for workers; health care for kids.

As president, he’ll end tax breaks for companies that export jobs, reward those that create jobs in America.

And never forget the dignity that comes from work.

Filed under: Candidate Barack Obama
soundoff (207 Responses)
  1. alone in VT

    what is there to back this up

    big money?

    obama = change we can choke on

    I thing in november i will just vote "present"

    CNN= the new Obama Media Network


    lol chuck, i'm with you

    June 30, 2008 03:27 pm at 3:27 pm |
  2. TONY


    RIDE ON OBAMA 2008.

    June 30, 2008 03:27 pm at 3:27 pm |
  3. marry

    Seems like Spirit of America has spirit.

    Congratulations Sen(Pres) Obama, I look forward to voting for you in November and witness you sworn in as President in Jan 2009.

    Fire it up !

    June 30, 2008 03:27 pm at 3:27 pm |
  4. Obama-Junkie, IL

    Everyone can feel better now the blogger "Archangel" MICHEAL has spoken. Did MICHEAL just call us Obama-supporters PHILLISTINES?! Unbelievable!

    June 30, 2008 03:27 pm at 3:27 pm |
  5. A unknow black man from Canada help blogged 4 Obama since primary.

    Well folks who think that Obama did something wrong by sharing a plot and house with Rezko should think again.

    All the politicians have bigger mansion than Obama, and with this housing crisis that $1.5 million house is now worth less than $1 million .

    AND so call
    rezko did contribute to Obama's campaign and the money have been donated to charity.

    Go ask Mccain to donate the money he got from those lobbyiest and that woman hater to charity.

    Mccain married a rich wife because he wants to exploit her riches, but Obama turn down big money offer to work for ordinary America.

    Mccain POW history was genuine, but he was paid big money when he return from war and he was offer good jobs which he accepted.

    Obama respects Maccain service, but does Maccain respects' Obama honorable service in the community?

    June 30, 2008 03:28 pm at 3:28 pm |
  6. Ben

    Senator Obama: humble, magnanimous, gracious, honest, positive, and uplifting.

    Senator Mccain: arrogant, petty, divisive, deceptive, negative, and destructive.

    Looks like WE chose the right candidate.

    OBAMA '08

    June 30, 2008 03:29 pm at 3:29 pm |
  7. worried in NJ

    This is a real question, not being antagonistic, not being sarcastic, and not being rude. I am serious.
    Can someone please tell me what and how Mr. Obama plans to do? I keep listing to his speeches and I hear a lot of powerful words and he is very inspirational, no doubt there. The problem is I have never once yet heard how he plans to do the things he says he will do. Are we supposed to take him at his word? I used to be a stout Obama supporter, sent money and everything. I am on the fence now because I have no faith in the words. I figured the “how” would come but I am not seeing it, and his refusal to do town hall meetings worries me. I am thinking there really is no substance there with him.

    June 30, 2008 03:29 pm at 3:29 pm |
  8. S. Boatman Warrensburg Mo.

    Mccain Is No Hero! I Question His War Record Just Like Clark! He Is Not Qualified By His Military Service! His Voting Record Shows His Lack Of Judgement! He Pretends To Be A Was Hero While He Votes Against The Troops!

    June 30, 2008 03:29 pm at 3:29 pm |
  9. Ann

    @Spirit of America….he very well may have been. It's interesting how people can easily pounce on the negatives of one man and make them overshawdow all the good that he has done, but the same people can't see the negatives in themselves, their family members, and own personal leaders.

    June 30, 2008 03:30 pm at 3:30 pm |
  10. HyperD

    PUMA...?!!! Really? I thought that was an extinct kind of political species who Mrs. Hillary Clinton helped to exterminate! GREAT AD, MR. PRESIDENT OBAMA..!

    June 30, 2008 03:30 pm at 3:30 pm |
  11. Can we just be American?

    Yeah! Excellent.... I love it that is why he has my vote. The last president came from a household of Prestige and his Dad was President and he was a Governor – one would think he was a Prime Candidate for the White House ... NOT!

    Obama 08

    June 30, 2008 03:30 pm at 3:30 pm |
  12. Hey CNN

    how come you take my comments off more than Texas Trail Dog when Texas Trail Dog says much more hurtful, horrible, nonsensical garbage?

    June 30, 2008 03:31 pm at 3:31 pm |
  13. Big AL

    Oh please, you Log Cabin Repugs, now when then same clowns doing the 2004 election, what did they do, trash Kerry record. So now they war questioning, McSane record, it a foul call, give me a break. What the Gen. said is right and if the Gen said anything wrong all McSane have to do is release his miltary records. McSane camp is so quick to reply back to something that was said, all he have to do is release his records. Or he mush have something to hide. The media need to get off there butts and ask McSane where is his records and if he don't release them well the public can judge for themself. We are Stupid!!!!!!!!! Can someone please give McBaby and the rest of them crooks a bottle because they keep crying. Please put the old people to bed, but before change his depend!!!!!

    June 30, 2008 03:32 pm at 3:32 pm |
  14. mj

    Regardless of what you think of Obama, how can anyone not respect the fact that he came from extremely humble beginnings and is now running for President of the United States. I happen to like many things about John McCain but I don't support his position on the war or environment. We should all respect the fact that he fought for this country. Each of these candidates has strengths and weaknesses–it is shallow for some of these comments to reflect so much animosity and ignorance about either candidate. Obama will get my vote in the fall, even though he isn't a perfect candidate–I believe he represents an American Dream but even more importantly I do believe that he will is a basically honest man who has the greatest change of turning this country around and getting it back on the right track.

    June 30, 2008 03:32 pm at 3:32 pm |
  15. jd

    It's so true; they are just simple, work-a-day Ivy League-educated multimillionaire attorneys and prominent Chicago politicians. Certainly not wealthy elitists that SOME people would say they are...

    June 30, 2008 03:32 pm at 3:32 pm |
  16. richie

    A true statesman. His demeanor throughout this campaign so far, has shown that he is a gentleman. He has been very supportive and complimentary of Ms. Clinton throughout the primary and, with few exceptions, has always shown himself to be above the personal attacks and gracious to her even when I felt he should be railing aginst her. he has quietly accepted all the lies and twisted truths from the Republicans and within his own party without the anger and, what I would call the righteous indignation, most others would, and have shown. I feel he is a GREAT STATESMAN and willbecome one of our GREATEST PRESIDENTS!!!

    June 30, 2008 03:32 pm at 3:32 pm |
  17. LEF in Virginia

    I have difficulty understanding those who try to represent Senator McCain as just a "regular guy." Setting aside spousal issues, financial problems (Keating 5 anyone) or even flip-flop city, the Senator was born the son and grandson of U.S. Admirals, educated by taxpayers at the Naval Academy, received a substantial, lifelong pension for his military service, earns a very good salary with even better (paid by taxpayers) benefits as a United States Senator, (re) married an heiress, has 8-9 homes, a bus and now a plane. It's not so much that he is out-of-touch, it's when was he ever in-touch with the hopes and aspirations of everday, regular Americans.

    June 30, 2008 03:33 pm at 3:33 pm |
  18. Independent

    There is something happening when Americans who are young in age and in spirit – who have never before participated in politics – turn out in numbers we’ve never seen because they know in their hearts that this time must be different.
    There is something happening when people vote not just for the party they belong to but the hopes they hold in common – that whether we are rich or poor; black or white; Latino or Asian; whether we hail from Iowa or New Hampshire, Nevada or South Carolina, we are ready to take this country in a fundamentally new direction. That is what’s happening in America right now. Change is what’s happening in America.
    You can be the new majority who can lead this nation out of a long political darkness – Democrats, Independents and Republicans who are tired of the division and distraction that has clouded Washington; who know that we can disagree without being disagreeable; who understand that if we mobilize our voices to challenge the money and influence that’s stood in our way and challenge ourselves to reach for something better, there’s no problem we can’t solve – no destiny we cannot fulfill. We are the change we've been seeking.

    June 30, 2008 03:34 pm at 3:34 pm |
  19. Bit

    Alice in Florida –

    Be carful before your hate shows!

    If you don't like Obama being in the news, for God's sakes-don't watch it and don't look at the ticker.

    What..... ..scared Obama will be president? Take it up with God.

    June 30, 2008 03:35 pm at 3:35 pm |
  20. Let the freedom ring!

    Sen. Obama, i love you and your spirit it shines thru us all those of course with true hearts and souls.

    "yes we can"

    June 30, 2008 03:36 pm at 3:36 pm |
  21. Mike in Fairfax

    "Lifting neighborhoods stung by job loss...".. So, I suppose, after all Obama and his supporters have told us, the south side of Chicago is a much brighter place than it was before he came along. Right?

    June 30, 2008 03:37 pm at 3:37 pm |
  22. ls

    Obama is going to work hard as president. He is going to roll up his sleeves and do good things for our wounded country. :o}

    As for McCain . . . . . . . . . . . . . . . . . . . . . . :o| (can't think of anything positive to say about what McCain will do for this country)

    June 30, 2008 03:37 pm at 3:37 pm |
  23. truthseeking Christian

    So exactly what has McCain done for the average person in all his years in washington?
    -I demand the real truth about his candidacy
    Does he go to church, and why is he afraid to say so?
    -those fact checking on Obama, goggle McCain & Keating Five
    -Elitist, the Mccains own 15 multi million dollar personal homes
    some are in tax default
    -His most heart felt words is attacking Barack

    what is he running On
    –noun, verb, POW–

    June 30, 2008 03:37 pm at 3:37 pm |
  24. Eric

    Obama, please slam Liebermans terrorist comments, before slamming Clarks. There's nothing wrong with Clarks views, you don't have to be a genius to know spending your early years as a blacksmith doesn't qualify you to be president, so why should being a prisoner of war help qualify as presidential experience. Is McCain implying he may be captured by enemy forces again and knows how to handle captivity? Get Real!

    June 30, 2008 03:38 pm at 3:38 pm |
  25. Proud American

    Obama you've got My Vote!!!!

    June 30, 2008 03:39 pm at 3:39 pm |
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