July 11th, 2008
08:45 AM ET
14 years ago

New McCain ad: Hispanic immigrants are 'God's children'

[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2008/images/07/11/art.mccainad0711.cnn.jpg caption="A new McCain ad is aimed at Hispanic voters in key battleground states."] (CNN) - John McCain is airing a new ad - in which he calls Hispanic Americans “God’s Children” - in his latest bid to win over that key voting bloc.

The spot comes amid a major push on that front by the presumptive Republican nominee, including private meetings with community leaders, Spanish-language radio ads, the launch of regular campaign conference calls with Hispanic pastors, and speeches at high-profile gatherings like this week’s address at the League of Latin American Citizens and next Monday’s speech at National Council La Raza - two of the trifecta of major Latino conferences McCain will make an appearance at this cycle.

The new ad – which will air in Nevada, Colorado and New Mexico, all neighbors of McCain’s home state of Arizona which are all heavily-contested states this cycle – features comments from a summer 2007 debate in which the senator praises the service of Hispanic veterans.

“My friends, I want you the next time you're down in Washington, D.C., to go to the Vietnam War Memorial and look at the names engraved in black granite. You'll find a whole lot of Hispanic names,” McCain said in remarks included in the 30-second spot.

He praised the service of members of the military serving in Iraq and Afghanistan, including “some of the few thousand that are still green card holders who are not even citizens of this country, who love this country so much that they're willing to risk their lives in its service in order to accelerate their path to citizenship and enjoy the bountiful, blessed nation.”

“So let's from time to time remember that these are God's children. They must come to our country legally, but they have enriched our culture and our nation as every generation of immigrants before them,” he concluded.

McCain faced tough criticism from many conservatives early in the campaign for his support of comprehensive immigration legislation, and had shifted on the trail to an enforcement-first message that resonated with GOP primary voters, who listed immigration as among their top concerns.

The campaign has released both English and Spanish-language versions of the ad.

Filed under: John McCain • Political ads
soundoff (208 Responses)
  1. He's kidding right??

    Does this man really have the ability to run this country? The more I listen to him and watch him I get the goose bumps, and that's not good. Between Obama and him I don't think either of them have the knowlwdge or sense to run this great country of ours. I think both will be worse than Bush.

    July 11, 2008 10:31 am at 10:31 am |
  2. TangoDancer

    This is smart politics by McCain. The real problem for the GOP candidate is that the base population of his party does not feel the same way. I'm sure that many republican stomachs are churning and turning about such outreach to the hispanic community. Everyone that is cognizant of US politics already realizes how offensive such a move by McCain is to the GOP base – as do most people with hispanic ancestry. Bottom line is that McCain is progressive on this critical point – but the GOP faithful are not in agreement. As always, I'll acknowledge my support for Obama – but I have to also acknowledge a wise decision by McCain. It's hard to know how sincere this is though.

    July 11, 2008 10:34 am at 10:34 am |
  3. LG (the G is for Gonzalez)

    How bizarre! It seems Republicans can only use Hispanics as battle fodder, and later praise them for service. What good is praise when you're maimed, or worse? McCain is no different. Given his military service, and that of countless Hispanos, McCain fails to see that Hispanics in the U.S. also want the American Dream, and never get the credit for reaching for that goal. For many, it's lofty. But again, the Republicans fail to see that the Latino community is so much more than just a bunch of brown faces in uniform. They just don't get it.

    July 11, 2008 10:35 am at 10:35 am |
  4. Patrick Henry, Fort Myers

    Another good reason to seek a third party–pandering.

    Reaching out to the latino vote–without letting them know where you clearly stand on dealing with current and future illegal immigrants is a useless gimmick that is just throwing hard earned donor funds down the toilet. It's kind of like how congress uses our money to test their own theories–throw millions of dollars of new/better program dollars at the wall and see what sticks. If that's good government–I'll do without it thank you.

    Libertarians 2008
    No gimmicks, no pandering–just a firm stance on our constitution and bill of rights–and creating a government that has limited power–but ensures enforcement of the laws of the land.

    Got Liberty?

    July 11, 2008 10:39 am at 10:39 am |
  5. What if?

    Same pandering, different race. This time it’s the Hispanic Americans and green card holders, as McCain put it, who are not citizens, how they love this country so much to risk their life. McCain also praises the service of members of the military serving in Iraq and Afghanistan. During the election in 2004, we the African Americans people were made to believe the republicans truly saw us as God’s Children, and yes, their friends. McCain, this is not 2004, trying to use God AGAIN, the love of our Country and words of praise, will not work this time to regain the Commander and Chief position.

    If we look back at the last presidential election, this is the same game the republican used, the bait (our religion), the hook (how much they cared about us, friends) to win the Commander and Chief position.. We were left to believe this until the Republicans regained control of the White House, then we realized, the African Americans people, that our religion was their way of using us as tokens for our votes.

    I hope the Hispanics people see right through you McCain = McBush, that you will say or do anything to repeat 2004, outcome.

    Same OLD pandering McBush, the Hispanics Americans people will not be fooled by you and yours AGAIN…

    Obama 08

    July 11, 2008 10:39 am at 10:39 am |
  6. catjax

    Senator Mccain, I will be voting for you, only because you are more qualified and trustworthy, but whoever wins, will be facing an enormous burden. This country is going down fast, no end in sight with our economic problems, war in the middle east, disaster all over the world, name it , we have it. If you don't make it to the presidency, it will be a big lift on your shoulder. You will probably be better off. Who need this anyway??

    July 11, 2008 10:39 am at 10:39 am |
  7. Kevin Leo (Jonesboro, GA)

    While we are looking at the Vietnam Memorial, lets also look at all of the names being reported as killed or wounded from the Iraq War that McCain voted for and continues to support. I believe our nation as a whole would much rather see their names on college diplomas and job offer letters than the roles of the wounded or killed.

    I am losing patience and respect for McCain more and more each day!!!

    July 11, 2008 10:39 am at 10:39 am |
  8. Theresa in Georgia

    Uh oh Republicans! John McCain see US all as God's children, not just the few elite!

    July 11, 2008 10:42 am at 10:42 am |
  9. So-Not-Maccain

    Also...every person is one of God's children. There are a lot of Hispanics serving in the military right now and are vets fighting for proper healthcare after being honorably discharged. For some reason he doesn't think these people need support – but those dead people we need to really recognize them!

    July 11, 2008 10:43 am at 10:43 am |
  10. Venus

    What a stupid ad! It's also a slap in the face for many who have died in any war!!!

    McSame voted against the GI Bill????????????

    Can McSame do any thing without the word... WAR? Is this war the only thing these people have contributed?

    God's children? What about the rest of God's children?

    July 11, 2008 10:45 am at 10:45 am |
  11. mike

    Yeah everyone on the planet can be called god's children if thats your belief – so what? I'm also an american and i have a right to a soveriegn country with a protected border and a national language – not to mention a national anthem sung in english! So we are all gods children but that doesn't mean you can break the law or disrespect the american way of life. Are we to throw open our borders to all the people of the world Mac or just the relatives of the people who's vote your courting? And Obama is even worse!

    July 11, 2008 10:46 am at 10:46 am |
  12. Pick Me!! Pick Me!!

    Ironic isn’t it that McCain can talk about the Vietnam War Memorial with it’s 58,000+ names and he has voting record regarding Veterans has been bleak at the very least. There are two questions that are needed to be asked. Why does the majority of POW’s and the families of the MIA’s dislike McCain and after looking at all those names on that wall, why is he so hellbent on winning a war that can’t possibly be won?

    July 11, 2008 10:46 am at 10:46 am |
  13. Sweetie

    We are all "God's Children" and it is time for us that have been living in the Shadows to come out.

    McCain 08

    July 11, 2008 10:46 am at 10:46 am |
  14. Proud American

    Talk about pandering. Sorry McCain you cant do and say these things on the campaign trail and expect to be rewarded. You've had 30 years in congress and you did nothing good.

    July 11, 2008 10:51 am at 10:51 am |
  15. Tony

    Hey Johnny Boy, I'm sending a carton of tissues your way to wipe the brown off your nose. Not fooling anyone!

    July 11, 2008 10:51 am at 10:51 am |
  16. P.Madrid

    Sorry, McSame. I'm a Hispanic living in New Mexico and I am NOT falling for your feeble attempt at stroking us Hispanics into voting for you. We'll see right through it and it absolutely will not work!

    Obama 08 & 12

    July 11, 2008 10:51 am at 10:51 am |
  17. Veteran in Kansas

    And what are the rest of us, chopped liver?

    July 11, 2008 10:53 am at 10:53 am |
  18. Demorat to the bone

    Yea, McCain wants to send all the Hispanics to the war to be killed. What a crazy ad.......about people dying. Old man go away. How morbid. Who you think would vote for this fool after seeing an ad like that.

    July 11, 2008 10:53 am at 10:53 am |
  19. Yasriel

    May be McOld will lose his jewish support now because Jews like to believe they're the only "Children" of God.

    Say it with me....Pander Pander Pander

    July 11, 2008 10:53 am at 10:53 am |
  20. Real Change

    Kudos to McCain himself for this message, but this will not be popular with the right-wingers! I live in Oklahoma, let me tell you these Republican whacko jobs around here down right HATE Mexican immigrants. It is not too extreme to say that they want them either out-of-her or dead. If this ad campaign gets much media coverage, there will be a lot of right-wing hostility going out toward McCain, and he will loose votes over there. This kind of message is not allowed in today’s Republican Party.

    July 11, 2008 10:53 am at 10:53 am |
  21. Another old white woman for Obama

    Yes latinos. McCain needs fodder for his wars.
    Don't be fooled by this fool. What he is aying is "Okay, we will accept you as long as you are willing to die for us, otherwise get thee back to where you came from"!

    July 11, 2008 10:54 am at 10:54 am |
  22. Tanya Kujath

    He has no shame!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    July 11, 2008 10:54 am at 10:54 am |
  23. out of work

    I wish he would move to MEXICO

    July 11, 2008 10:55 am at 10:55 am |
  24. Rudy NYC

    I will say this again. This is a subtle yet significant point. It defines the difference between the two major candidates.

    McCain is campaigning to be Commander-In-Chief, not POTUS.

    Obama is campaigning to be President of the United States, not CIC.

    July 11, 2008 10:55 am at 10:55 am |
  25. PC

    This shameless pandering is disgusting.

    July 11, 2008 10:55 am at 10:55 am |
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