July 28th, 2008
04:40 PM ET
15 years ago

New pro-Obama ad to air on MTV and Comedy Central

[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2008/images/07/28/art.moveon.cnn.jpg caption="Moveon is hitting the airwaves with a new ad."](CNN) – A liberal advocacy group is targeting young voters in a new political television ad that promotes Barack Obama’s presidential bid set to run on MTV and Comedy Central. While MoveOn.org never states Obama’s name in the ad, it uses a campaign slogan the presumptive Democratic presidential nominee often repeats on the campaign trail: “Hope.”

WATCH: MoveOn's new ad

“Hope: It Could Happen to You,” parodies advertisements frequently directed to younger television viewers about the ill effects of drug use and abuse. Instead, of trying to scare its target audience away from making it a habit to use drugs, the ad suggests that Obama’s message of hope is a positive habit.

MoveOn.org announced Monday that it will spend $150,000 to run the ad for one week on both networks, which cater to younger voters.

Last week, MTV aired its first ever political ad, according to a report by MTV News. “Both Ways Barack,” targeted Sen. Barack Obama and suggested the presumptive Democratic nominee holds inconsistent positions on various issues at the same time.

(Full script after the jump)


Guy 1: I never thought it could happen to me.

Girl 1: I've been living with it for awhile now.

Guy 2: I got it from her.

Guy 3: I mean, this could happen to anybody.

Girl 2: Anybody.

Guy 4: I have hope.

Guy 5: Hope.

Guy 6: Yeah, it's true.

Guy 1: I'm sorry mom, I'm sorry.

Guy 7: For eight years...

Girl 2: we all thought it was gone.

Girl 1: And now it's back.

VO: Hope. It could happen to you.

Girl 3: This is your brain...

Guy 2: and this is your brain on hope.

VO [Disclaimer]: MoveOn.org is responsible for the content of this advertisement.

Filed under: MoveOn
soundoff (79 Responses)
  1. chris

    Are the youth of America smart enough to make the connection between this vague ad and the Obama campaign?

    I sure hope so.

    MoveOn has done much better.

    July 28, 2008 08:55 pm at 8:55 pm |
  2. EM

    HEY! That's Ryder Strong from Boy Meets World, right?!

    July 28, 2008 09:25 pm at 9:25 pm |
  3. Will, NJ

    And is this an ad for an ad?

    July 28, 2008 09:36 pm at 9:36 pm |
  4. Mike Maddox

    Hope: My drug of choice! Crack Cocaine's got nothing on this!

    July 28, 2008 09:39 pm at 9:39 pm |
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