July 28th, 2008
04:40 PM ET
14 years ago

New pro-Obama ad to air on MTV and Comedy Central

[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2008/images/07/28/art.moveon.cnn.jpg caption="Moveon is hitting the airwaves with a new ad."](CNN) – A liberal advocacy group is targeting young voters in a new political television ad that promotes Barack Obama’s presidential bid set to run on MTV and Comedy Central. While MoveOn.org never states Obama’s name in the ad, it uses a campaign slogan the presumptive Democratic presidential nominee often repeats on the campaign trail: “Hope.”

WATCH: MoveOn's new ad

“Hope: It Could Happen to You,” parodies advertisements frequently directed to younger television viewers about the ill effects of drug use and abuse. Instead, of trying to scare its target audience away from making it a habit to use drugs, the ad suggests that Obama’s message of hope is a positive habit.

MoveOn.org announced Monday that it will spend $150,000 to run the ad for one week on both networks, which cater to younger voters.

Last week, MTV aired its first ever political ad, according to a report by MTV News. “Both Ways Barack,” targeted Sen. Barack Obama and suggested the presumptive Democratic nominee holds inconsistent positions on various issues at the same time.

(Full script after the jump)


Guy 1: I never thought it could happen to me.

Girl 1: I've been living with it for awhile now.

Guy 2: I got it from her.

Guy 3: I mean, this could happen to anybody.

Girl 2: Anybody.

Guy 4: I have hope.

Guy 5: Hope.

Guy 6: Yeah, it's true.

Guy 1: I'm sorry mom, I'm sorry.

Guy 7: For eight years...

Girl 2: we all thought it was gone.

Girl 1: And now it's back.

VO: Hope. It could happen to you.

Girl 3: This is your brain...

Guy 2: and this is your brain on hope.

VO [Disclaimer]: MoveOn.org is responsible for the content of this advertisement.

Filed under: MoveOn
soundoff (79 Responses)
  1. Former Republican

    I don't even watch MTV anymore....too much garbage

    July 28, 2008 05:04 pm at 5:04 pm |
  2. Yeah right

    Yes, because as a younger viewer, I pay attention to that nut group.

    July 28, 2008 05:05 pm at 5:05 pm |
  3. Kim, Charlotte, NC

    Too cute!

    July 28, 2008 05:06 pm at 5:06 pm |
  4. Al

    The problem with the whole election process is that too many children are encouraging their moms.

    Their moms ought to stand up for the most qualified for President.
    Forget the American Idol attitude.

    July 28, 2008 05:06 pm at 5:06 pm |
  5. s for obama

    From looking at the script of the ad...the ad will be great. Love the part "for the eight years"

    July 28, 2008 05:07 pm at 5:07 pm |
  6. Wisest one of All

    There is no hope with Hussein Nobama. He is an al qaeda plant. Anybody who supports this racist terrorist must hate the United States as much as Nobama.

    July 28, 2008 05:07 pm at 5:07 pm |
  7. Kelby from Houston, TX

    I want my country back so bad. I hope that these ads work in favor of Barrack Obama and the Democratic party. By the way, I really hope that the Democrats do not abandon the battle for Senate seats. I think that gaining control of the Senate is crucial to getting this country back where it belongs- AT THE TOP BABY!!!

    July 28, 2008 05:08 pm at 5:08 pm |
  8. Will in Richmond, VA


    July 28, 2008 05:08 pm at 5:08 pm |
  9. EDW

    I keep saying that the 35 and younger group are not being polled correctly because we usually only use our cell phones. 90% of my friends are voting for Obama, however many of them don't use landlines at home. I believe his lead is much higher than is stated.

    July 28, 2008 05:09 pm at 5:09 pm |
  10. MikeH

    Dumb. Reminds me of a Kerry ad, or a Dukakis ad.

    Republican saboteur operatives must have infiltrated MoveOn's ad-writing department.

    July 28, 2008 05:10 pm at 5:10 pm |
  11. Deb, Allentown, PA

    Love, love, love this ad. And there's not a NEGATIVE sentiment in the whole thing.

    What sorts of ads do we see on McCain's behalf? Whining, finger-pointing, sour grapes, stridency and negativity.

    Obama = Hope

    July 28, 2008 05:11 pm at 5:11 pm |
  12. Lola

    This younger voter is among 18,000,000 of Hillary supporter. She will not be fooled by Obama campaign!

    July 28, 2008 05:11 pm at 5:11 pm |
  13. Ian

    Interesting that they would choose to parody an ad about drugs, considering Obama's past use.

    July 28, 2008 05:12 pm at 5:12 pm |
  14. Kevin in MN

    Moveon.org is spending $150,000 to get this ad on TV ... and you've just doubled their ROI by giving it about $150,000 worth of free coverage on your network.

    When can we expect a similar coverage of a McCain ad?

    July 28, 2008 05:12 pm at 5:12 pm |
  15. Denise Groves


    July 28, 2008 05:12 pm at 5:12 pm |
  16. Joe in NJ

    Does anyone even watch MTV anymore, let alone anyone over the voting age?

    July 28, 2008 05:13 pm at 5:13 pm |
  17. Capt. Smash, Salt Lake City, Utah

    McWar's adds = Negative

    Obama's adds = Positive

    July 28, 2008 05:15 pm at 5:15 pm |

    I think the naive college students are already in the tank for you Obama. You already promised them free college educations and optional health insurance. What else could they ask for?

    Oh yeah, jobs.... Good luck America.

    Obama=On the job training

    Didn't we already have that with Bush? It's funny how a great speech can swade so many.

    Hillary 08 or McCain if necessary

    July 28, 2008 05:16 pm at 5:16 pm |
  19. James Hussein, SC

    Timber (ex dem),

    McCain was NOT beaten! He received his injuries from the plane crash, and then squealed like a pig for help from the Vietnamese military. After then he help them as much as he could to debase our POWs there. Why is it that he only gets support from a handful of Vietnam vets? They remember who he is and what he did to them. McCain is NO hero. He is a traitor and has extorted the Vietnamese government into closing the records on our MIAs to protect knowledge of his treason against the USA. He hopes to make up for his evil ways by, "winning," the Iraqi war that he helped start. He was one of the original five who proposed attacking Iraq.

    July 28, 2008 05:16 pm at 5:16 pm |
  20. Biffington, Biff

    “Both Ways Barack” ..... (sigh)...

    that is REALLY corny....

    further proof, Republics should NEVER attempt humor......

    July 28, 2008 05:16 pm at 5:16 pm |
  21. Do it yourself

    Obama on Comedy Central... sounds about right... he's a joke anyway!

    July 28, 2008 05:17 pm at 5:17 pm |
  22. CW4Barak

    Way to go.....the more the merrier. I am going to donate $20 right now to Moveon!

    July 28, 2008 05:17 pm at 5:17 pm |
  23. Walter, Long Beach

    MoveON should follow up its "Your Brain on Hope" ad with one about "Your Country on McCain."

    After all these years of Republican lies, smears, and dirty tricks, this Democrat is now a believer in the power of negative campaigning.

    July 28, 2008 05:20 pm at 5:20 pm |
  24. Val from MA

    Good luck with this ad. And by the way, MoveOn.org is hated by majority of American people so it's not going to help with Obama's rating. In fact, his rating may just go down as the result.

    July 28, 2008 05:20 pm at 5:20 pm |
  25. YES WE CAN!

    hahaha that is awesome.

    July 28, 2008 05:20 pm at 5:20 pm |
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