[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2008/images/07/30/art.youtube.cnn.jpg caption="McCain is out with a hard-hitting new ad."](CNN) - Britney Spears, Paris Hilton…Barack Obama?
A new campaign ad from John McCain - which flashes shots of the two aforementioned megacelebrities - calls Barack Obama "the biggest celebrity in the world," but asks, "Is he ready to lead."
"He's the biggest celebrity in the world. But, is he ready to lead? With gas prices soaring, Barack Obama says no to offshore drilling. And, says he'll raise taxes on electricity. Higher taxes, more foreign oil, that's the real Obama," the ad's narrator says while crowds screaming, "Obama!" are shown.
Responding to the ad, Obama spokesman Tommy Vietor said, "On a day when major news organizations across the country are taking Senator McCain to task for a steady stream of false, negative attacks, his campaign has launched yet another. Or, as some might say, ‘Oops! He did it again.’"
The ad is the latest in a string of hard-hitting television commercials from the McCain campaign. Earlier spots suggest Obama is playing politics with the Iraq war, is against funding American troops, and bears some responsibility for high gas prices.
In a conference call with reporters announcing the ad, McCain adviser Rick Davis said of Obama's campaign coverage, "The focus on media, on events and activities, is much more something you'd expect from someone releasing a new movie."
Listen: McCain advisers explain the new ad in a conference call with reporters
"What we decided to do was find the top three international celebrities in the world," he said. "And I would say that from our estimation Britney and Paris came in second and third. So from our perspective, we have the biggest three celebrities in the world."
Davis also brushed aside suggestions the ad will be viewed by the American public as going negative.
"Will people think of this as negative advertising? Look, it’s the most entertaining thing I've seen on TV in a while. I wouldn't anticipate anything about this being negative," he said.
Steve Schmidt, another top McCain adviser also said it was accurate to compare Obama to the two celebrities who, as one reporter said on the call, are often portrayed as "frivolous and irresponsible."
"I don’t poll Paris Hilton and Britney Spears, but I know they're international celebrities, so apples to apples," he said.
A McCain advisor also told CNN's Dana Bash the ad targets Obama's "outrageous, narcissistic statements."
“It has not gone unnoticed by this campaign that Obama makes outrageous, narcissistic statements suggesting that his candidacy is what the world has been waiting for. Excuse me?” the adviser said. “What’s going to happen when he parts the sea? What about all the fish in the middle?” this adviser said with biting sarcasm.
The ad will run in 11 key battleground states - Colorado, Iowa, Michigan, Missouri, Nevada, New Hampshire, New Mexico, Ohio, Pennsylvania, Virginia, and Wisconsin.