August 1st, 2008
09:05 PM ET
12 years ago

McCain ad on Obama: 'They will call him The One'

A new McCain Web ad pegs Obama as ‘The One.’

A new McCain Web ad pegs Obama as ‘The One.’

(CNN) - After a week of bare-knuckle political brawling on the trail, it seemed Friday John McCain’s campaign had found religion.

In a Web ad e-mailed to supporters, the McCain team painted Barack Obama as a recipient of near-messianic hype – and a candidate all-too-willing to believe it.

“It shall be known that in 2008 the world will be blessed. They will call him ‘The One,’” says the announcer in the minute-long video, over images of light shining from the heavens and a gospel music-like soundtrack, interspersed with clips drawn from Obama speeches.

“And he has anointed himself. Ready to carry the burden of The One,” continues the announcer. “He can do no wrong. Can you see the light?”

By the end of the ad, Obama seems to have received a promotion from mere Messiah to possible divinity: Charlton Heston’s Moses is shown parting the Red Sea, proclaiming “Behold His mighty hand!” as Obama’s presidential seal rises from the waters.

“Barack Obama may be the one. But is he ready to lead?” concludes the announcer.

On a flight to Panama City Florida, McCain senior adviser Nicolle Wallace told reporters that the video had been designed as a bookend to what the campaign believed had been a very successful week.

In a CNN poll of polls Friday, the Arizona senator cut Obama’s Monday lead by half, to three points.

Wallace added that the ad – which she described as respectful of all faiths - was intended to rally the presumptive Republican nominee’s supporters, and that there was an "important role for humor in all campaigns. I think all of us would slit our wrists if it wasn't for that."

Filed under: John McCain
soundoff (350 Responses)
  1. Gary of El Centro, Ca

    So we've gone from Spears and Hilton to Moses parting the Red Sea? With all of the serious issues on the table, McCain gives us cartoons? If that's all you got, you might as well just concede the election right now and save us all a lot of trouble.

    August 1, 2008 04:28 pm at 4:28 pm |
  2. Deb, Allentown, PA

    OMG, McCain has got to be kidding! I so hope these ridiculous ads backfire big time.

    McCain, do us a favor if you want us to consider voting for you. Tell us what positives you bring to the table, instead of obsessing over BO 24/7.

    Or is this all you've got?

    August 1, 2008 04:28 pm at 4:28 pm |
  3. PT

    Is McCain taking this ad seriously? McCain is begining to look like a fact he already is one. McCain will be kept far away from the white house as he has become delusional. Mixing borders, comparing Brittney to Obama...The man is off his rocker here.

    August 1, 2008 04:28 pm at 4:28 pm |
  4. Dave

    When one has nothing good to say about himself, he tries to tear down his enemies. Obviously neither John McCain nor his advisors can think of anything positive to say about John McCain. Obama should take this as a compliment.

    August 1, 2008 04:28 pm at 4:28 pm |
  5. nancy

    You got that right – HE is the one, not you.

    August 1, 2008 04:28 pm at 4:28 pm |
  6. Deborah

    How much of a gain in numbers, I wonder.

    August 1, 2008 04:28 pm at 4:28 pm |
  7. Kurt

    McCain's a zero. He's got nothing, but old war stories and hate-filled babble. Barack and his supporters will clean his clock in November. So you want to play dirty, bring it on sourpuss.

    Americans want a president who knows what to do with an Apple besides eat it.

    August 1, 2008 04:28 pm at 4:28 pm |
  8. Gabriel

    Disgusting, putrid, vile, contemptuous, petty, vain, and just plain old-fashioned stupid. The McCain campaign reeks of desperation. Their campaign motif seems to be "Vote for me because fewer people like me." What a winner.

    August 1, 2008 04:28 pm at 4:28 pm |
  9. Steve in Wyoming

    What happened to the once credible, honorable McCain that I voted for in 2000?

    August 1, 2008 04:28 pm at 4:28 pm |
  10. Sick of it all

    McCain needs Jesus!

    August 1, 2008 04:29 pm at 4:29 pm |
  11. Ms. O'Connor

    I must admit. As a Christian and as an educated voter, I'm offended by this ad. But moreso...I'm surprised. I would have never thought McCain would release something like this. Wow.

    August 1, 2008 04:29 pm at 4:29 pm |
  12. Jim M.

    Apparently desperate times require desperate measures. Attacking the character of your opponent has worked well for the Dirty Trick Crowd in the past (remember swift boat?) so they have trotted it out again. How dare anyone who allows this kind of garbage to be produced question the leadership abilities of their opponent?

    August 1, 2008 04:29 pm at 4:29 pm |
  13. john

    really successful, when your 'work' is berated not only by your opponent but also your party but i guess if you are at the bottom digging yourself out gaining even an inch as you fall a foot is a success.

    August 1, 2008 04:29 pm at 4:29 pm |
  14. Obama Rules


    OBAMA 2008!!!

    August 1, 2008 04:29 pm at 4:29 pm |
  15. People make no sense

    This is pathetic

    August 1, 2008 04:29 pm at 4:29 pm |
  16. Andy

    I think the McCain campaign will soon find out that this was actually a really bad week for them. This is the week McCain lost the respect of independents and moderates.

    CNN, please stop indulging the McCain campaign.

    August 1, 2008 04:29 pm at 4:29 pm |
  17. Donna

    This has gotten childish beyond belief!!! Looks like I need to look at the 3rd party candidates a little harder....

    This ad still doesn't say what McCain's stance is on the REAL ISSUES..another attack sad that REAL politics have taken a backseat to the playground....

    August 1, 2008 04:29 pm at 4:29 pm |
  18. Lynne

    I am proud of McCain and his advisors. I totally agree with McCain. I am so happy that he is finally doing this! It scares me to death that this man will be put into office. He reminds me of the anti-christ!
    He is so arrogant and self serving and the people wanting him is blinded to all of this. Thank you McCain!

    August 1, 2008 04:29 pm at 4:29 pm |
  19. MS

    I am a completely undecided and unaffiliated voter. I lean Republican.

    This ad is completely offensive. The arrogance of the McCain campaign is unmet. They are either trying to scare the religious right into believing Obama is the anti-Christ or playing into their religion – I guess the polls will tell us whether or not it worked.

    For me, I think McCain just lost my vote.

    August 1, 2008 04:29 pm at 4:29 pm |
  20. Mike M, Indiana

    McCain's campagne is making Hillary Clinton's campagne look good!

    August 1, 2008 04:29 pm at 4:29 pm |
  21. steven

    This is pathetic. The media will push this ad all over for free, start an issue that is below any logical political discussion.

    someone stop this.

    August 1, 2008 04:29 pm at 4:29 pm |
  22. Rick FL

    Political sacrilege.

    As Christians, we understand the difference between worship of our God and the basic support we have for Obama as presidential candidate.

    McCain and his Republican staff have crossed the line (again). Sad.

    Substance over rhetoric please.

    Obama '08

    August 1, 2008 04:29 pm at 4:29 pm |
  23. Thank you Hillary

    oh my

    August 1, 2008 04:29 pm at 4:29 pm |
  24. Bertha

    ha ha, Funny? It is not. It is really sad Mcain the so called mavrick is really second George Bush

    August 1, 2008 04:29 pm at 4:29 pm |
  25. JEric

    Time for Obama to stick it to this moron. Obama made a huge mistake playing the Republican game by getting caught up in defending himself. McCain has made some ridiculous comments lately doesn't present any plans of his own but has shifted simply to doing anything possible to take down Obama. Obama has the media spotlight he should use it to pursue an aggressive smack at McCain's ignorance and lack of direction.. hit him where it hurts.

    August 1, 2008 04:29 pm at 4:29 pm |
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