August 1st, 2008
09:05 PM ET
12 years ago

McCain ad on Obama: 'They will call him The One'

A new McCain Web ad pegs Obama as ‘The One.’

A new McCain Web ad pegs Obama as ‘The One.’

(CNN) - After a week of bare-knuckle political brawling on the trail, it seemed Friday John McCain’s campaign had found religion.

In a Web ad e-mailed to supporters, the McCain team painted Barack Obama as a recipient of near-messianic hype – and a candidate all-too-willing to believe it.

“It shall be known that in 2008 the world will be blessed. They will call him ‘The One,’” says the announcer in the minute-long video, over images of light shining from the heavens and a gospel music-like soundtrack, interspersed with clips drawn from Obama speeches.

“And he has anointed himself. Ready to carry the burden of The One,” continues the announcer. “He can do no wrong. Can you see the light?”

By the end of the ad, Obama seems to have received a promotion from mere Messiah to possible divinity: Charlton Heston’s Moses is shown parting the Red Sea, proclaiming “Behold His mighty hand!” as Obama’s presidential seal rises from the waters.

“Barack Obama may be the one. But is he ready to lead?” concludes the announcer.

On a flight to Panama City Florida, McCain senior adviser Nicolle Wallace told reporters that the video had been designed as a bookend to what the campaign believed had been a very successful week.

In a CNN poll of polls Friday, the Arizona senator cut Obama’s Monday lead by half, to three points.

Wallace added that the ad – which she described as respectful of all faiths - was intended to rally the presumptive Republican nominee’s supporters, and that there was an "important role for humor in all campaigns. I think all of us would slit our wrists if it wasn't for that."

Filed under: John McCain
soundoff (350 Responses)
  1. John Air Force Vet

    Does that mean he is comparing Moses to Brittney and Paris? McShame is insulting God and all Jews and Christians by using Mosed for politcal gain. Talk about sacreligous! Mc Shame will stoop to anything. NO HONOR- NO INTEGRITY-Let God be your judge, McShame.

    August 1, 2008 04:15 pm at 4:15 pm |
  2. Griff

    I stated most of this, 6 months ago.... When a Guy uses Religion like Obama does.. You have to be a Little Sick... Religion is for one person, in his/her own private lives... I don't don't believe in any God...
    Just the Planet, and the People who live on it...

    August 1, 2008 04:15 pm at 4:15 pm |
  3. WallyWutMD

    The rotton stinch of jealousy drifts afoul within the duldrums of John McCain's camp.

    August 1, 2008 04:15 pm at 4:15 pm |
  4. Kevin

    The same video could have been made for Ronald Reagon. He also ran on optimism.

    August 1, 2008 04:15 pm at 4:15 pm |
  5. PG

    Pathetic. And these people call themselves Christian? Whatever happen to "blasphemy?"

    August 1, 2008 04:15 pm at 4:15 pm |
  6. Eric


    August 1, 2008 04:15 pm at 4:15 pm |
  7. susan

    How DISGUSTING McCain can do this?

    Slap in the face to religion, slap in the face to Americans.


    August 1, 2008 04:15 pm at 4:15 pm |
  8. David, Silver Spring MD

    John McCain is a jerk.

    August 1, 2008 04:15 pm at 4:15 pm |
  9. JoelWhy

    I just watched the ad on McCain's site. It borders between being patently offensive and entirely pointless.

    I think that, just as the Republicans painted John Kerry as being an out-of-touch elitist, they are trying to make Obama appear to have a God-complex. Seems like a pretty weak strategy to me, but we'll see how much the media eats this up and regurgitates it.

    August 1, 2008 04:15 pm at 4:15 pm |
  10. anon

    Didn't Hillary Clinton try this mocking garbage with that "celestial choirs singing" mess?!?!

    Have they learned nothing from how that backfired on her?!

    November can't come fast enough!!!!!

    August 1, 2008 04:15 pm at 4:15 pm |
  11. Charles Los Angeles

    John McCain, You're a piece of trash.

    August 1, 2008 04:15 pm at 4:15 pm |
  12. Bob from Kentucky

    Does the McCain campaign find the idea of a messiah laughable? That is an interesting position for a Republican to take.

    August 1, 2008 04:15 pm at 4:15 pm |
  13. Finnally

    Finally someone gets it!!!!!!!!!! Dang I thought I was the only one who felt like "Obama" was being shoved down our throats by the so-called "educated" people. If one puts the microscope on these "so-called" educated people one would find nothing but a bunch of pure charlatans and self prophesied quacks like their candidate himself.

    August 1, 2008 04:16 pm at 4:16 pm |
  14. Tom,Michigan

    McWar do you have any thing else to say. Where is your policy initiatives other than lining up with everything Obama was talking like a timetable for withdrawel. How long can you fool Americal people with this. Come out with stuff and not this childish stuff to fool people

    August 1, 2008 04:16 pm at 4:16 pm |
  15. Tim

    Senator McCain you have crossed the line and insulted Christians everywhere with this add. You have hit a new low!!!

    August 1, 2008 04:16 pm at 4:16 pm |
  16. WOW!

    This is the most scurrilous add in American political history.

    The implication is obvious... McCain wants to scare people into thinking Obama might be the Antichrist.

    This is so offensive it's beyond the pale and McCain should apologize immediately.

    American presidential politics sinks to a new low... you should be ashamed of yourself Senator McCain!

    August 1, 2008 04:16 pm at 4:16 pm |
  17. Dem08

    I will support the democratic nominee in November, whomever it might be..However, Obama is the only one to blame for the " attacks" being thrown at him. He has ran a campaign where he was put on a pedistal, he used the media adoration to destroy a more experianced and qualified candidate, and now he is having his tactic turned on him. American's do not like pomp. I do not feel that Obama is truly an elitist or celeberity, but he has allowed his king makers to do this to him. The American people do not care about his race, ( ok, some will), but they do care if he comes across as "the chosen one". Americans believe people should work to get to the top and many do not see Obama as a person that has worked very hard to be the leader of the free world. Sad to say, but my party went with the popular choice, but not the best choice. The Obama campaign needs a Clinton to balance him. Obama supporters hate this, but many democrats are willing to take the chance on the first black man, and the first women to run this country. We need Obama's obvious skills as a world leader, with Hillary's knowledge and experiance. One without the other is another disaster for the democratic party.

    August 1, 2008 04:16 pm at 4:16 pm |
  18. Enlightened Voter

    I just watched mccain on cnn live. What a spectacle. First he couldn't remember the reporters' questions who just finished asking it and then he out and out lied about supporting the MLK holiday which we all know he voted against. This man is a sham and anyone who votes for this deserves the america they get.

    August 1, 2008 04:16 pm at 4:16 pm |
  19. cedric

    wow!! talk about psychological manipulation, McCain is doing everything he said he wouldn't do this election year, and he is doing it the ultra social conservative way. All he has to do next is have a commercial with hunters giving their opinion of Obama. Man the gloves are on the floor now. This is getting sadder everyday

    August 1, 2008 04:16 pm at 4:16 pm |
  20. Chicago Architect

    This is quite sick. I can't believe that this campaign and the GOP can stoop this low.

    I hope America can see this as a trick and fear mongering ploy that it really is. I thought only 3rd world countries and uneducated people can be strong-armed and manipulated by messages like this. I really hope that the American people are smarter than to believe in this.

    Wake up America, this is fear mongering at its best. Please don't fall for it. You are smarter than this!

    August 1, 2008 04:16 pm at 4:16 pm |
  21. Lourdes

    HAHAHA...saw the ad and it' hilarious. McCain is making a bigger and bigger fool out of himself.

    Glad to see they still have no substantive criticisms and nothing good to say about their own candidate!!

    Obama 08!

    August 1, 2008 04:16 pm at 4:16 pm |
  22. Tom in MA

    Sounds like a funny ad to me... but the Obamabots are going to flip. Wait for it.

    August 1, 2008 04:16 pm at 4:16 pm |
  23. Andrew

    Oh give me a break! All this does is make McCain come across as bitter and resentful.

    August 1, 2008 04:16 pm at 4:16 pm |
  24. Enough

    This is insulting to the highest order. The republicans will mock the bible to win an election! This is an all time low.

    August 1, 2008 04:16 pm at 4:16 pm |
  25. ChrisD

    That's frigin sweet. I love it. It's so true.

    August 1, 2008 04:16 pm at 4:16 pm |
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