August 1st, 2008
09:05 PM ET
12 years ago

McCain ad on Obama: 'They will call him The One'

A new McCain Web ad pegs Obama as ‘The One.’

A new McCain Web ad pegs Obama as ‘The One.’

(CNN) - After a week of bare-knuckle political brawling on the trail, it seemed Friday John McCain’s campaign had found religion.

In a Web ad e-mailed to supporters, the McCain team painted Barack Obama as a recipient of near-messianic hype – and a candidate all-too-willing to believe it.

“It shall be known that in 2008 the world will be blessed. They will call him ‘The One,’” says the announcer in the minute-long video, over images of light shining from the heavens and a gospel music-like soundtrack, interspersed with clips drawn from Obama speeches.

“And he has anointed himself. Ready to carry the burden of The One,” continues the announcer. “He can do no wrong. Can you see the light?”

By the end of the ad, Obama seems to have received a promotion from mere Messiah to possible divinity: Charlton Heston’s Moses is shown parting the Red Sea, proclaiming “Behold His mighty hand!” as Obama’s presidential seal rises from the waters.

“Barack Obama may be the one. But is he ready to lead?” concludes the announcer.

On a flight to Panama City Florida, McCain senior adviser Nicolle Wallace told reporters that the video had been designed as a bookend to what the campaign believed had been a very successful week.

In a CNN poll of polls Friday, the Arizona senator cut Obama’s Monday lead by half, to three points.

Wallace added that the ad – which she described as respectful of all faiths - was intended to rally the presumptive Republican nominee’s supporters, and that there was an "important role for humor in all campaigns. I think all of us would slit our wrists if it wasn't for that."

Filed under: John McCain
soundoff (350 Responses)





    August 1, 2008 04:16 pm at 4:16 pm |
  2. charles

    is it a game or serious election.... mccain campaign should start talking about real issues and stop playing game

    August 1, 2008 04:16 pm at 4:16 pm |
  3. Phantom of the Oprah

    OBAMA HIMSELF PRESENTED THIS IMAGE- I am perfect, with perfect judgment... do not parse my words... let me clarify... I can not be questioned nor criticized... I will save the country and the world.

    He encouraged a cult following. They defend their fuhrer whenever he is questioned or criticized.

    They ran a slick, image-oriented, internet propaganda campaign to manipulate the people and the media through perception.

    He encouraged African Americans to flock over based on race- at a rate of 90% or more support. And he encourged them to threaten to black out the vote if he was not installed as the nominee by the democratic party and DNC.

    Obama encourages his thugs to inflame the racial tensions to gain him even more votes.

    Obama encouraged his cult following to disrespect and trash HRC- Obama himself mocked, jeered and ridiculed Hillary Clinton.

    Did he seriously think that dividing the democratic party would work to HIS benefit in the end? I guess if you are gambling that this year ALL Americans will vote against the R and pull the lever for the D candidate. But Obama is such a POOR choice, that he may lose it for the Democrats even in the year of the "D" lever faze.

    August 1, 2008 04:16 pm at 4:16 pm |
  4. Jack Long

    This is the lowest moment of John McSame's campaign. If McSame wins the world will righfully turn their back on the US...or should we call them the Divided States.

    Obama 08'

    August 1, 2008 04:16 pm at 4:16 pm |
  5. Dave

    Nothing short of brilliant,

    August 1, 2008 04:16 pm at 4:16 pm |
  6. JB

    .... huh?!?

    And McInSane thinks he has the demeanor, judgment, and experience to be President?

    Deal with the issues, John.

    August 1, 2008 04:16 pm at 4:16 pm |
  7. AJ

    This is ridiculous. McCain and his campaign and the RNC need to find something else to do. Seriously. Do they not have ANYTHING else to do but create inflammatory ads to tear down Obama!?!

    I hear the Republicans are hiring Karl Rove to do his dirt again this election season. I guess this is just the beginning of the Repub. smear campaign. But I'm afraid to see how much nastier it's going to get...

    August 1, 2008 04:17 pm at 4:17 pm |
  8. John P.

    It's taking awhile, but all the hype around Obama is really wearing thin. He's an empty suit with an ego running in whatever direction the polls and his handlers tell him to. I find it interesting that during the primary all Hillary needed to do was be herself (If she is capable even) and she would've won. All Obama has had to do is run away from his true self and follow this messiah thing to win. Typical Liberal Fantasy Land.

    How is he different than any other NeoCom out there? Seriously. Tell me.

    August 1, 2008 04:17 pm at 4:17 pm |
  9. ia voter

    I'm going to be honest, I thought this was a joke when I first read it. The sad thing is, negative ads work, and they're working right now. It's too bad that McCain is spending his small amount of money producing and running ads that say nothing about what he'll do for the country. And it's even more too bad that the average American voter is completely responsive to these sorts of ads.

    August 1, 2008 04:17 pm at 4:17 pm |
  10. Paula, CA

    Good job taking the low road McSame! In light of your recent induction as a disciple of Karl Rove, I am sure your master is proud of you.

    Enough of this, Americans desperately need solutions and policies that will address the influx of issues that we deal with on a daily basis. We need real answers and REAL change!

    Obama '08

    August 1, 2008 04:17 pm at 4:17 pm |
  11. Danielle, NY

    The Straight Talk Express has gone TOO FAR. The Republican Campaign is making a mockery and a joke of John McCain...after all the candidate does not speak for his campaign...

    August 1, 2008 04:17 pm at 4:17 pm |
  12. Anonymous

    Right out of the Hillary Clinton playbook.

    "The skies will open up . . ."

    Heaven forbid that a president be too smart, too capable, too popular, too well-liked, too inspirational, etc. What kills me is that this kind of trash works. Don't kid yourselves into believing it doesn't.

    August 1, 2008 04:17 pm at 4:17 pm |
  13. Teena

    McBush has now stooped to a NEW LOW–equating Brack Obama with the ani-christ is sure to fier up the evangelical chrisitians!
    Can it get an worse with this campaign–have they hired Rove to develop their ads?
    As a progressive Christian, I am appaled!

    August 1, 2008 04:17 pm at 4:17 pm |
  14. joel

    Thanks Mccain!!! That's exactly what we need, more cynicism. Isn't the mocking of someone's belief a form of elitism?

    August 1, 2008 04:17 pm at 4:17 pm |
  15. Sarah

    This might be funny, if it wasn't that most Americans still remember Bush coming out years ago and saying he was chosen by God.

    Even if some people do think Obama is like a "messiah," the candidate doesn't have control over that. This is like saying McCain is a racist because some of his crazy supporters are. Luckily, the Obama campaign has never stooped so low as to criticize McCain because of what McCain's supporters do and believe.

    August 1, 2008 04:17 pm at 4:17 pm |
  16. bridgette

    That ad is sacreligious. There should be a limit. They keep talking Obama is a muslim after this commercial I don't think McCain believes in God at all. As a Christian I am offended by this add. I think this goes beyond race or anything else. I think this is an all time low for all time lows. I was impressed by McCain at the beginning of this campaign, but, he has let these neocon conservatives take over his campaign. I think that they have such a high opionion of Obama themselves that it is scares them. This is the kind of slime that will run this country if he wins.

    The funny thing is he is distancing himself from the base that he is so desparately trying to get with this commercial.

    August 1, 2008 04:17 pm at 4:17 pm |
  17. John B. From New Hampshire

    another page out of hillary's playbook... even stealing from her!!! WOW

    OBAMA '08

    August 1, 2008 04:17 pm at 4:17 pm |
  18. TyWebb


    August 1, 2008 04:17 pm at 4:17 pm |
  19. eam

    but we all know he is not lol! rather i think he is the other. let the followers follow him over the cliff. obama please take them all to the bottom with you.

    August 1, 2008 04:17 pm at 4:17 pm |
  20. PT

    What the heck? Are these guys on the "juice"!! Is this politics or Saturday Night Live? Sounds like the McCain campaign has "Obama Envy". lol

    August 1, 2008 04:17 pm at 4:17 pm |
  21. Sheople yes, people no so much.

    Obama definately has been basking in the glow- glory?, of the messiah complex he has created.

    August 1, 2008 04:17 pm at 4:17 pm |
  22. Chadillac

    The right wing nuts have spoken.....

    August 1, 2008 04:17 pm at 4:17 pm |
  23. Debra

    The drop in the polls is only representing the Clinton people leaving Obama after Clinton was not picked as VP.
    Obama wouln't have gotten this far if he had been white. There were plenty of experienced white guys to choose from and they all lost out early on. John Edwards is a prime example. Clinton was a strong contender but couldn't compete when 95% of blacks were voting for Obama because he was black. If Obama was not black he never would have gotten 95% of the black vote. Clinton would have gotten most of it due to her and her husbands work in the black communities and during Katrina. Wake up and get the facts straight.
    Obama is pulling the race card because public opinion in the US now is against racism. By him continually bringing up that he is an underdog because of his race, he is trying to make people think that somehow he is being discriminated against if someone doesn't vote for him or if he loses. That is not true. He is just trying to make his race work to his advantage.
    Obama could still fix this if he picked Hillary as VP

    August 1, 2008 04:17 pm at 4:17 pm |
  24. Brian

    Ha ha ha ha, this is hilarious. And Obama has no comeback since he himself said "this is the moment the world has been waiting for...". Although it does seem a bit sacrilegious. I would have preferred he go with the Matrix theme rather than the Messianic theme.

    August 1, 2008 04:17 pm at 4:17 pm |
  25. mike

    god bless republican slime, america deserves john mccain. somewhere in pakastan osama is laughing his butt off.

    August 1, 2008 04:17 pm at 4:17 pm |
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