August 1st, 2008
09:05 PM ET
12 years ago

McCain ad on Obama: 'They will call him The One'

A new McCain Web ad pegs Obama as ‘The One.’

A new McCain Web ad pegs Obama as ‘The One.’

(CNN) - After a week of bare-knuckle political brawling on the trail, it seemed Friday John McCain’s campaign had found religion.

In a Web ad e-mailed to supporters, the McCain team painted Barack Obama as a recipient of near-messianic hype – and a candidate all-too-willing to believe it.

“It shall be known that in 2008 the world will be blessed. They will call him ‘The One,’” says the announcer in the minute-long video, over images of light shining from the heavens and a gospel music-like soundtrack, interspersed with clips drawn from Obama speeches.

“And he has anointed himself. Ready to carry the burden of The One,” continues the announcer. “He can do no wrong. Can you see the light?”

By the end of the ad, Obama seems to have received a promotion from mere Messiah to possible divinity: Charlton Heston’s Moses is shown parting the Red Sea, proclaiming “Behold His mighty hand!” as Obama’s presidential seal rises from the waters.

“Barack Obama may be the one. But is he ready to lead?” concludes the announcer.

On a flight to Panama City Florida, McCain senior adviser Nicolle Wallace told reporters that the video had been designed as a bookend to what the campaign believed had been a very successful week.

In a CNN poll of polls Friday, the Arizona senator cut Obama’s Monday lead by half, to three points.

Wallace added that the ad – which she described as respectful of all faiths - was intended to rally the presumptive Republican nominee’s supporters, and that there was an "important role for humor in all campaigns. I think all of us would slit our wrists if it wasn't for that."

Filed under: John McCain
soundoff (350 Responses)
  1. obamacrat

    How can McCain approve this message when it only plays on a computer?

    August 1, 2008 04:20 pm at 4:20 pm |
  2. Independent White Woman for Obama!!!

    A new McCain Web ad pegs Obama as ‘The One
    McSIn - You and YOUR Scumbags Are out of Control...Go and SIN no More!!!

    August 1, 2008 04:20 pm at 4:20 pm |
  3. MD in GA


    August 1, 2008 04:20 pm at 4:20 pm |

    This is really outrageous! I'm disgusted w/ McSame. He's getting out of hand and I hope it backfires on him Big Time.

    I really think he's gone too far. He doesn't even discuss his religion; but he's going to put something like this out there??? He's a hipocrite if I ever saw one.

    When Obama lashes out at McSame, I don't want to hear any whining from him because he long deserves whatever Obama hit him with and then some.

    August 1, 2008 04:20 pm at 4:20 pm |
  5. SAN

    Is this from the Repugnican Party or the it's hidden surrogates like the Grank Wizard?

    August 1, 2008 04:20 pm at 4:20 pm |
  6. Joe in Dallas

    Wow. That's all you can say about this piece of insanity. McCain is so desperate that he's willing to openly insult anybody who's religous. I wonder if this will help him with the evangelicals. I knew that after Bush we needed to institute a psychological exam as part of the Presidential vetting process. Too bad we didn't.

    This is a serious election, with serious problems, and the best this bozo can come up with is Britney, Paris, and now Jesus?

    August 1, 2008 04:20 pm at 4:20 pm |
  7. Patrick

    These people are ABSURD

    August 1, 2008 04:20 pm at 4:20 pm |
  8. Tony Ward

    I've seen more maturity and polish out of races for local utility boards. This is seriously what McCain's team is spending their money on?!

    Wow, and I thought we'd hit bottom with the "three-AM" ad.

    August 1, 2008 04:20 pm at 4:20 pm |
  9. Laura

    Interesting choice of ad given the discussion in some far- right circles of the Christian blogosphere about Obama being the anti-Christ....Very tasteless – not-so-subliminal advertising at its worst.

    August 1, 2008 04:20 pm at 4:20 pm |
  10. Jealousy, plain and simple

    McCain worked for years to get his name and face out there, going on more talk shows than any other politician, playing up his relationship with the media (even calling them "my base" in 2000) and now in the blink of an eye the media has someone they like more than McCain, someone more telegenic and far, far more articulate. So McCain turns to sour grapes and basically whines "Pay attention to me"

    August 1, 2008 04:20 pm at 4:20 pm |
  11. ClintonDems4Cynthia08


    August 1, 2008 04:20 pm at 4:20 pm |
  12. Martha (Dunwwody, GA)

    Has it ever occurred to either candidate, especially McCain, that WE don't care about the ads? Americans are more concerned about "trying to stay afloat." However, the McCain campaign has accompolished a mission, this ad will be the "hot topic" on the cable news channels for the next week.

    This is a waste of good money. No one sees Obama as "the one" and if they do, they need their heads examined.

    Message to the McCain staffers – GET OVER IT AND DO SOMETHING POSITIVE. Enough is enough already!

    August 1, 2008 04:20 pm at 4:20 pm |
  13. Joe Toledo,Ohio

    John,are you ready to lead? If you are then you must be the one to lead us on and on in the money and man pit that is Iraq.

    August 1, 2008 04:20 pm at 4:20 pm |
  14. ted

    Apparently McCains sense of humor is about as deep as humor coming from the tv series COPS. still sounds like more of the same to me McBush, try again

    August 1, 2008 04:20 pm at 4:20 pm |
  15. J-Waters

    how low can the Mcain camp go.

    August 1, 2008 04:20 pm at 4:20 pm |
  16. Wes

    I personally don't care, but I would think this add would only hurt McCain. Using a religious analogy to blast your opponent? It just shows how stupid McCain is.

    August 1, 2008 04:20 pm at 4:20 pm |
  17. not important

    Ah if Barack Obama is Jesus then John McCain and the republicans must be satan? LOL McCain is using rovian tactics.

    August 1, 2008 04:20 pm at 4:20 pm |
  18. Scott

    I think the Obama campaign should show a bunch of geriatrics on life support and ask "can he CONTINUE" to rule, in reference to McCain. What a bunch of horse patooey.

    August 1, 2008 04:20 pm at 4:20 pm |
  19. Lisa

    Obama is not the Messiah he only thinks he is!!!

    His supporters spoiled him rotten!

    August 1, 2008 04:20 pm at 4:20 pm |
  20. biffington, biff


    August 1, 2008 04:21 pm at 4:21 pm |
  21. Obama supporter

    Shouldn't a news outlet objectively critique the accuracy of the at least research the context of quotes used?

    The McCain campaign is saving millions from the free air time given to his inaccurate, smeary ads by the media .

    August 1, 2008 04:21 pm at 4:21 pm |
  22. ANGIE

    So much for mccain being a maverick hes as sleazy as the rest of the bush gang just look at his campaign loaded with the bush cronies mccain my friend you have become very pathetic and desperate and i hope all of this backfires on you my friend and come nov YOU GO DOWN IN FLAMES AND TAKE YOUR SLIMEBALL KARL ROVE WITH YOU SO MUCH FOR RUNNING A CLEAN CAMPAIGN YOU SLEAZY OLD MAN!!!!!!!!!!!!!!!!!!

    August 1, 2008 04:21 pm at 4:21 pm |
  23. Rave

    The old man gone nuts.. seriously, why are you running for president?, you were in Washington for more than two decades.You ditched your wife for a wealthy bimbo. You are rich. You are one of many people who fought in war and now suffer from PTSD no wonder, you are confused to know the truth. One moment you say yes and another you say NO. You have no grip on reality. You are 72... You are done with your life.. Sit and relax the rest of your life.. Get a life old man.. You don need to do this. You can live with out being president. well you cant be one . no matter what you do better relax.

    August 1, 2008 04:21 pm at 4:21 pm |
  24. Leah DiMarco, Texas

    It was Maria Shriver (Arnold's wife) that first used the line "We are the ones that we've been waiting for." at an Obama rally in California!!!

    August 1, 2008 04:21 pm at 4:21 pm |
  25. Teresa


    August 1, 2008 04:21 pm at 4:21 pm |
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