August 1st, 2008
09:05 PM ET
12 years ago

McCain ad on Obama: 'They will call him The One'

A new McCain Web ad pegs Obama as ‘The One.’

A new McCain Web ad pegs Obama as ‘The One.’

(CNN) - After a week of bare-knuckle political brawling on the trail, it seemed Friday John McCain’s campaign had found religion.

In a Web ad e-mailed to supporters, the McCain team painted Barack Obama as a recipient of near-messianic hype – and a candidate all-too-willing to believe it.

“It shall be known that in 2008 the world will be blessed. They will call him ‘The One,’” says the announcer in the minute-long video, over images of light shining from the heavens and a gospel music-like soundtrack, interspersed with clips drawn from Obama speeches.

“And he has anointed himself. Ready to carry the burden of The One,” continues the announcer. “He can do no wrong. Can you see the light?”

By the end of the ad, Obama seems to have received a promotion from mere Messiah to possible divinity: Charlton Heston’s Moses is shown parting the Red Sea, proclaiming “Behold His mighty hand!” as Obama’s presidential seal rises from the waters.

“Barack Obama may be the one. But is he ready to lead?” concludes the announcer.

On a flight to Panama City Florida, McCain senior adviser Nicolle Wallace told reporters that the video had been designed as a bookend to what the campaign believed had been a very successful week.

In a CNN poll of polls Friday, the Arizona senator cut Obama’s Monday lead by half, to three points.

Wallace added that the ad – which she described as respectful of all faiths - was intended to rally the presumptive Republican nominee’s supporters, and that there was an "important role for humor in all campaigns. I think all of us would slit our wrists if it wasn't for that."

Filed under: John McCain
soundoff (350 Responses)
  1. Bill from ALabama

    The key words here are: "was apparently E-mailed to Supporters" . Teams often joke among themselves about the opposition! I think that is the one common trait all of humanity shares. It sounds a little over the top for public consumption,but ,amongst friends, its fair game. Can't wait to see it! Thanks for the tip! .............(later) ......Ha! Now,that's funny right there,I don't care who you are!!!!

    August 1, 2008 04:22 pm at 4:22 pm |
  2. Mike

    Ultimate sign of desperation...and how dare he mock biblical characters and images. This too shall backfire on thee...

    August 1, 2008 04:22 pm at 4:22 pm |
  3. Perezl

    Wow!! I feel like I'm feeling sick to my stomach!! Obama needs to react to all of this garbage!

    Obama 08/12

    August 1, 2008 04:22 pm at 4:22 pm |
  4. Becky in Indiana

    McCain has reached a new low. Yes, it is possible.

    August 1, 2008 04:22 pm at 4:22 pm |
  5. David Peter

    Barrack Obama is The One, no doubt.

    Way to figure it out already, Sherlock McBush.

    August 1, 2008 04:22 pm at 4:22 pm |
  6. Sherry, Atlanta

    NO MCCAIN, you've got it wrong again.

    Senator/President Obama is willing to ACCEPT THE RESPONSIBILITY, that's needed, while holding the position of President (UNLIKE OUR CURRENT President, Senator's and Congress).

    As Obama '08 has quoted "The Buck Stops With Him"

    And how long have you held a seat in Govt ?

    August 1, 2008 04:22 pm at 4:22 pm |
  7. Rob Smith

    If I hadn't already seen the video, I'm not sure I would have believed it. I didn't think McCain could go lower than the Britney/Paris ad. I was completely wrong....he managed to pull it off. What a testament to McCain's lack of judgment and integrity. I am ashamed FOR him.

    August 1, 2008 04:22 pm at 4:22 pm |
  8. edw

    McCain has crossed the line completely with me and with anyone that I know that would be offended by this biblical reference. He should be ashamed of himself.

    August 1, 2008 04:22 pm at 4:22 pm |
  9. Puzzled

    John McCain should be ashamed of himself. I don't want to see him or Cindy on anything.

    August 1, 2008 04:22 pm at 4:22 pm |
  10. Jay - MN

    you republicans sicken me, I can't wait until all of you bums are thrown out of office!!!!!

    August 1, 2008 04:23 pm at 4:23 pm |
  11. Brian, Buffalo, NY

    How much lower does the McCain campaign want to drag American politics now that they are reduced to the employment of quasi-blasphemous 'humor'. The saddest part of this is that there are people who consider this all fun. The USA will be voting for someone to fill the most important position in the world and treating it as lightly as an episode of 'Jeopardy'. How sick can you get? John McCain, stop this nonsense now before you become the laughing stock of the world. How can you expect to get respect from world leaders and millions of your countrymen if you continue with this childishness?

    August 1, 2008 04:23 pm at 4:23 pm |

    So it seems the McCain camp wants to paint all Obama supporters as worshippers of some "messiah" and are under the influence of "The One". What does he take the American people for, a bunch of fools? I think McCain and his team have a secret Man-Crush on Obama and have found a way to express it.

    Obama '08

    August 1, 2008 04:23 pm at 4:23 pm |
  13. Roland, Atlanta

    This is ludicrous! I've lost all respect for McCain.

    August 1, 2008 04:23 pm at 4:23 pm |
  14. ls

    Too bad they can't say the same thing about McCain, because McCain is definately "NOT THE ONE" to lead this country.

    Jealous republicans . . . when will they learn? Obviously not this time around.

    This ad really shows McCain's concerns for the crisis American's are facing by losing their jobs, not being able to provide for their families. . . way to go republicans. . . . . . . . .idiots.

    August 1, 2008 04:23 pm at 4:23 pm |
  15. Ratgurl

    It's official – the whole McCain campaign has lost their marbles!

    August 1, 2008 04:23 pm at 4:23 pm |
  16. Kim - NE

    This ad really does take all. Seems nearly sacriligous.

    August 1, 2008 04:23 pm at 4:23 pm |
  17. Dave

    There's no such thing as humor in politics. Everything is calculated. McCain is trying to portray Obama as overhyped; Obama is trying to portray McCain as an extension of the Bush presidency. I for one think Obama's strategy carries more punch.

    August 1, 2008 04:23 pm at 4:23 pm |
  18. Shawn

    Is McSame actually courting evangelicals for Obama now???

    August 1, 2008 04:23 pm at 4:23 pm |
  19. LA Ben

    I'm an Obama supporter, but I gotta say that ad is pretty funny. Once again, McCain's ad lack substance and rely too heavily on knocking Obama as opposed to bolstering McCain, but the ad is still kinda cute.

    August 1, 2008 04:23 pm at 4:23 pm |
  20. Jiggles

    For God sake:
    a) humour is spelt with a U by the way- language is English NOT American...just messing!!

    b) there is a role for humour/humor in campaigns...but if McCain wants to be a comedian he's going to need something better than this.

    c) It may be respectful to all faiths but that doesn't mean its not a pathetically cheap shot

    d) Why does CNN continue to report on every single hack-ad McCain produces- how about you refuse to write up another press release from his campaign until he says something that resembles a policy?

    e) As to the poll- seriously America, you guys elect McCain it will backfire on you- quite a lot of your economy is exports- and another 8 years of Bush-like politics and not country on the planet will want to trade with get what you deserve on this one.

    – I'm not trying to say Europe should have a vote- but please don't cut off your nose just to spite your face!

    August 1, 2008 04:23 pm at 4:23 pm |
  21. Brian Boyd, Staunton, Va

    sorry guys, there's no humor in how much suffering there is in our country right now and what the real issues should be. i feel sad for any and every person that believes John McCain (and his campaign advisors) has the intelligence to help save our country. these recent ads from his campaign are despicable, distasteful and just plain dumb. WAKE UP AMERICA!!!

    August 1, 2008 04:23 pm at 4:23 pm |
  22. John

    The ad is right on! This simply echoes what Michelle Obama claimed in the speech at UCLA. She said only that Barack Obama becoming the president will allow people to heal their souls! Where's the modesty?

    August 1, 2008 04:23 pm at 4:23 pm |
  23. David Goldman for OBAMA







    August 1, 2008 04:23 pm at 4:23 pm |
  24. RickytheGriff

    How sleazy!

    August 1, 2008 04:23 pm at 4:23 pm |
  25. Mb

    As Americans are we to dumb down to this sort of political trash. If everthing Mccain implies here is true, if Obama does not have all experience he needs, if I accepted everything Mccain says as truth, I would still vote for Obama. Why, because of the failed policies of the last 8 years, an unnecessary war, economy contraction, but most of all the sense that he offers HOPE. It's there and nothing Mccain can do to take it away .

    August 1, 2008 04:23 pm at 4:23 pm |
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