August 30th, 2008
05:35 PM ET
13 years ago

First Obama ad on Palin avoids mentioning her at all

[cnn-photo-caption image= caption="Palin makes fewer appearances than Bush in first Obama ad since her pick."](CNN) - Since Barack Obama distanced himself from his campaign’s first tough reaction to presumptive Republican VP nominee Sarah Palin, his team seems to be figuring out the best way to direct their fire. In the meantime, their ad approach when it comes to the Alaska governor is simple: keep aiming at John McCain.

Obama’s campaign has begun airing its first ad that includes Palin – but never criticizes her, or even mentions her name. The 30-second spot, which started airing Saturday on national cable in advance of next week’s GOP convention, keeps up the line of attack ran through the Democratic convention: that a McCain presidency would mean the continuation of the Bush policy approach. The campaign would not say how extensive the ad buy was.

"Well, he's made his choice," says the announcer in ‘No Change.’ "But, for the rest of us there's still no change. McCain doesn't get it, calling this broken economy 'strong.' Wants to keep spending ten-billion-a-month in Iraq. And votes with George Bush 90 percent of the time.

(Updated with Joe Biden's first general election ad after the jump)

"So, while this may be his running mate..." he continues, over footage of McCain and a smiling Sarah Palin, which shifts to footage of McCain and Bush. "America knows this is John McCain's agenda. And we can't afford four more years of the same."

An Obama spokesman had reacted to the announcement that McCain had tapped Palin as his running mate Friday with a statement that called her "the former mayor of a town of 9,000 with zero foreign policy experience."

Obama, who later complimented Palin in a statement, backed away from the criticism. "I think, you know, campaigns start getting these hair triggers," he told reporters. "And the statement that Joe and I put out reflects our sentiments."

UPDATE: The Obama campaign also released its first ad featuring Joe Biden, which stresses his Scranton, Pennsylvania roots in advance of his Monday visit to the area.

“Scranton’s a place that never leaves you. It becomes part of your heart,” Biden says in the 30-second spot, which is airing in Northeast Pennsylvania. “Barack Obama learned the same lesson while being raised by a single mom and his grandparents.”

The new tagline: "Obama-Biden. For the change we need."

soundoff (292 Responses)
  1. Corrie

    Just because she is a woman does not mean she is the "same" as Hillary Clinton.

    1) She is "pro life", which means anti-abortion. When the next supreme court justice are picked, she and McCain will appoint ultra-conservative judges to overturn Roe v. Wade. Women will lose their right to choose. No woman I know wants that.

    2) She is "pro-oil" – tied to the oil industry, just like Bush, Cheney, and McCain. She wants to drill in the ANWR and destroy the environment. In fact, she has one of the worst environmental records of anybody, anywhere, ever.

    3) She is pro "big business" and wants to continue the tax cuts for the uber-wealthy, again, just like Bush, Cheney, and McCain.

    One skirt is not the same as another. This is not Hillary Clinton – not even close. We women will not be made fools of.

    August 30, 2008 03:36 pm at 3:36 pm |
  2. Sara Perry

    To ALL the woman please don't be stupid vote for someone that shares the same issues that concern you and your family.Please don't vote for Sarah Palin because she is a Woman.She does Not support the same issues Hillary was fighting for.Don't fall into John McCain TRAP.

    August 30, 2008 03:36 pm at 3:36 pm |
  3. juiceball

    Have any of you seen the interview where Sarah called Hillary a whiner. Now she's trying to attract her supports – This is a joke! This is McShame's first big "presidential" decision and he made it after only visiting with this women once. Sounds alot like W!

    August 30, 2008 03:38 pm at 3:38 pm |
  4. sharon

    attention: Those of you who after all this time still feel Obama has No experience..please educate yourselves,,read his books, listen to his speeches,visit his website and research his policies. I for the life of me can not understand the stupidity of some people.Do your homework please.While your at it ,look up McCain's policies and compare the two. If it's McCain you want,so be it. Use your brain for pete's sake.

    August 30, 2008 03:39 pm at 3:39 pm |
  5. Mike McPain

    I'm proud Obama took the high road.

    McPain's choice speaks volumes for his judgment.

    August 30, 2008 03:39 pm at 3:39 pm |
  6. Ron


    Your reporting is extremely bia, even by world standards. I have concluded that America is unduly influenced by you media clowns.

    Please stop your lack luster sensorship of a fair and democratic election.

    August 30, 2008 03:39 pm at 3:39 pm |
  7. CDH

    Sarah Palin, a hidden treasure found for such a time as this.
    This is a Winner. A Winning Team.
    We have NO doubt about this teams allegiance to the American Flag.

    August 30, 2008 03:41 pm at 3:41 pm |
  8. honestlady

    McCain choosing Sarah Palin as VP is a HUGE blessing to the democrates. It completely voids out the ONE argument that John McCain had about Obama and that is experience! McCain argued time and time again that it is not about judgement, but about experience. So if experience is so important, why did he pick Sarah Palin to be his VP? Is it because of her judgement? This just doesn't make sense. Based on John McCain's logic on experience, it doesn't matter if he thinks Sarah Palin has 'good judgement', he himself can't believe that she will be ready to be VP or even President if something were to happen to him because she does not have any experience. These are McCain's own words about Obama. The democrates can attack Palin by simply using some of McCains own words and logic....they don't even have to attack her directly.

    McCain picked Sarah Palin as a 'reaction' to the democrates. He wanted to pick someone who could 'top' Obama in media attention. He wanted someone who could sway some of the Hillary voters even if they are not qualified. He did not have the concerns of Americans at heart when he picked Palin to be his VP. What does this say about McCain's judgement? According to McCain, if experience is so important, what other reasons would he select Palin as his VP other than for selfish reasons?

    August 30, 2008 03:43 pm at 3:43 pm |
  9. Vote Libertarian

    Vote for real change!

    August 30, 2008 04:00 pm at 4:00 pm |
  10. terri ohio

    McCain new campaign ad


    I thought he was gonna pick Romney
    Whew !!!!! Thanks for the great pick McCain

    Obama / Biden 08

    August 30, 2008 04:00 pm at 4:00 pm |
  11. Carole

    Being a member of one's local PTA and a Hockey Mom, a member of the NRA, Pro-Life (even in cases of rape or incest) and cooking moose stew may qualify one for public office in Alaska but it hardly doesn't qualify anyone to be the Vice-President of a 72 year-old man with serious health concerns.As a woman, I'm extremely offended, insulted that John McCain thinks women are inter-changeable. Does he really think that women will vote for him solely because he's chosen a woman as his running mate? As a mother and a grandmother, as someone who has worked with Down's Syndrome children, Sarah Palin just gave birth to a "full time " job.

    August 30, 2008 04:02 pm at 4:02 pm |
  12. D&D

    I think the Obama Campaign should keep their tactic that way, avoiding to mention her or criticize her (McCain VP) in anyway...that way, it will just be as if she's not there...and everybody will be happy, except her maybe!

    August 30, 2008 04:02 pm at 4:02 pm |
  13. Mary

    The two major Alaskan papers are appalled by this choice. Palin is a great example of a neophyte's ability to rise quickly on the frontier – in a state of less than a million people. This achievement in no way qualifies her to lead our nation in dangerous times. There are so many more qualified women in the Republican party that the choice of Palin baffles – unless McCain wants to lose.

    Who knows – after all, he IS a maverick. Perhaps he feels deep down that Obama and Biden are who we ALL need to lead us out of this mess?

    August 30, 2008 04:03 pm at 4:03 pm |
  14. jane fondu

    Obama's ad should also mention he has voted with the failed democratic congress 95% of the time. 95% of the time voting with a failed democrat led congress. Obama doesnt get it either do any of the Dems!!

    McCain – Pain '08

    August 30, 2008 04:04 pm at 4:04 pm |
  15. Susanne

    Obama doesn't have to say anything about Palin - she's going to implode all on her own... and take McCain with her. Anyone who has read Obama's books knows he attributes at least part of his meteroric rise in politics to some serious and sometimes incredible mistakes of his opponents. Good work, McCain, step in line behind Hillary Clinton, Alan Keyes, and Jack Ryan.

    August 30, 2008 04:07 pm at 4:07 pm |
  16. Barbara, Utah

    I am one of the women that is standing up for Sarah Palin and her amazing accomplishments at the age of 44. Hillary was unfortunately not strong enough to stand up to O-blah-blah-blah, but Sarah is.
    I hope Obama attacks her because she'll stick an M-16 up his enormous nose.

    McCain/Palin 08'

    August 30, 2008 04:23 pm at 4:23 pm |
  17. RYAN

    I am dumbfounded...Is McCain crazy? I couldn't believe this people. McCain/Palin=failure.

    August 30, 2008 05:07 pm at 5:07 pm |
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